Baozun (BZUN) Stock Price, News & Analysis

Company Overview

Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China. The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands' store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing. The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services. It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.

Key Stats

• Today's Range: $3.09 to $3.39
• 50-Day Range: $2.50 to $3.39
• 52-Week Range: $2.12 to $4.38
• Volume: 663,148 shs
• Average Volume: 218,241 shs
• Market Capitalization: $195.77 million
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $3.20
• Consensus Rating: Moderate Buy

Baozun Stock Analysis - MarketRank™

Baozun scored higher than 48% of companies evaluated by MarketBeat, and ranked 561st out of 660 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.5 / 5
• Analyst Rating: Buy

Consensus Rating

Baozun has received a consensus rating of Buy. The company's average rating score is 3.00, and is based on 1 buy rating, no hold ratings, and no sell ratings.

Amount of Analyst Coverage

Baozun has received no research coverage in the past 90 days.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: N/A

Price to Earnings Ratio vs. the Market

The P/E ratio of Baozun is -7.70, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Baozun is -7.70, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Baozun has a P/B Ratio of 0.33. P/B Ratios below 1 indicate that a company could be undervalued with respect to its assets and liabilities.

Short Interest

• Score: 5.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

1.46% of the float of Baozun has been sold short.

Short Interest Ratio / Days to Cover

Baozun has a short interest ratio ("days to cover") of 2.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baozun has recently decreased by 7.27%, indicating that investor sentiment is improving significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Baozun does not currently pay a dividend.

Dividend Growth

Baozun does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

1.46% of the float of Baozun has been sold short.

Short Interest Ratio / Days to Cover

Baozun has a short interest ratio ("days to cover") of 2.6, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Baozun has recently decreased by 7.27%, indicating that investor sentiment is improving significantly.

News and Social Media

• Score: 1.7 / 5
• News Sentiment: 0.13

News Sentiment

Baozun has a news sentiment score of 0.13. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a lower news sentiment than the 0.95 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 10 news articles for Baozun this week, compared to 2 articles on an average week.

Company Ownership

• Score: 2.5 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Baozun insiders have not sold or bought any company stock.

Percentage Held by Insiders

59.20% of the stock of Baozun is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

47.29% of the stock of Baozun is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

BZUN Stock Analysis - Frequently Asked Questions

How have BZUN shares performed this year?

Baozun's stock was trading at $2.72 at the start of the year. Since then, BZUN stock has increased by 24.6% and is now trading at $3.39.

How were Baozun's earnings last quarter?

Baozun Inc. (NASDAQ:BZUN) announced its quarterly earnings results on Thursday, August, 28th. The technology company reported ($0.08) earnings per share for the quarter. The technology company had revenue of $356.34 million for the quarter. Baozun had a negative trailing twelve-month return on equity of 4.58% and a negative net margin of 1.93%.
Read the conference call transcript.

When did Baozun IPO?

Baozun (BZUN) raised $143 million in an initial public offering on Thursday, May 21st 2015. The company issued 11,000,000 shares at a price of $12.00-$14.00 per share. Morgan Stanley, Credit Suisse and BofA Merrill Lynch served as the underwriters for the IPO.

Who are Baozun's major shareholders?

Top institutional shareholders of Baozun include Acadian Asset Management LLC (3.61%), Arrowstreet Capital Limited Partnership (0.67%), Group One Trading LLC and JPMorgan Chase & Co. (0.30%).

How do I buy shares of Baozun?

Shares of BZUN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Baozun own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Baozun investors own include Alibaba Group (BABA), NVIDIA (NVDA), Meta Platforms (META), Advanced Micro Devices (AMD), Netflix (NFLX), Tesla (TSLA) and Baidu (BIDU).

Company Calendar

• Last Earnings: 8/28/2025
• Today: 8/30/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Computer and Technology
• Industry: IT Services
• Sub-Industry: Retail
• Current Symbol: NASDAQ:BZUN
• CIK: 1625414
• Web: www.baozun.com
• Phone: 862160809991
• Fax: N/A
• Employees: 7,650
• Year Founded: 2006

Price Target and Rating

• Average Price Target for Baozun: $4.20
• High Price Target: $4.20
• Low Price Target: $4.20
• Potential Upside/Downside: +23.9%
• Consensus Rating: Buy
• Rating Score (0-4): 3.00
• Research Coverage: 1 Analysts

Profitability

• EPS (Trailing Twelve Months): ($0.43)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$18.68 million
• Net Margins: -1.93%
• Pretax Margin: -1.12%
• Return on Equity: -4.58%
• Return on Assets: -1.87%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.99
• Quick Ratio: 1.65

Sales & Book Value

• Annual Sales: $1.29 billion
• Price / Sales: 0.15
• Cash Flow: $0.16 per share
• Price / Cash Flow: 21.13
• Book Value: $10.40 per share
• Price / Book: 0.33

Miscellaneous

• Outstanding Shares: 57,750,000
• Free Float: 23,561,000
• Market Cap: $195.77 million
• Optionable: Optionable
• Beta: 0.28