CarGurus (CARG) Competitors

Rentokil Initial (NYSE:RTO) and CarGurus (NASDAQ:CARG) are both business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, media sentiment, valuation, community ranking, dividends, earnings, institutional ownership and analyst recommendations.

Do insiders & institutionals believe in RTO or CARG?

9.9% of Rentokil Initial shares are held by institutional investors. Comparatively, 86.9% of CarGurus shares are held by institutional investors. 17.2% of CarGurus shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Is RTO or CARG more profitable?

Rentokil Initial has a net margin of 0.00% compared to CarGurus' net margin of -5.47%. CarGurus' return on equity of 13.96% beat Rentokil Initial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rentokil Initial	N/A	N/A	N/A
CarGurus	-5.47%	13.96%	8.92%

Which has preferable earnings and valuation, RTO or CARG?

Rentokil Initial has higher revenue and earnings than CarGurus.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rentokil Initial	$6.68B	1.80	$473.93M	N/A	N/A
CarGurus	$914.24M	4.32	$31.10M	-$0.46	-82.69

Does the media refer more to RTO or CARG?

In the previous week, Rentokil Initial had 20 more articles in the media than CarGurus. MarketBeat recorded 27 mentions for Rentokil Initial and 7 mentions for CarGurus. CarGurus' average media sentiment score of 0.76 beat Rentokil Initial's score of 0.02 indicating that CarGurus is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rentokil Initial	3 Very Positive mention(s)	0 Positive mention(s)	21 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Neutral
CarGurus	2 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer RTO or CARG?

Rentokil Initial presently has a consensus price target of $29.00, suggesting a potential upside of 21.99%. CarGurus has a consensus price target of $38.41, suggesting a potential upside of 0.97%. Given Rentokil Initial's higher possible upside, research analysts plainly believe Rentokil Initial is more favorable than CarGurus.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rentokil Initial	0 Sell rating(s)	5 Hold rating(s)	1 Buy rating(s)	2 Strong Buy rating(s)	2.63
CarGurus	0 Sell rating(s)	2 Hold rating(s)	8 Buy rating(s)	1 Strong Buy rating(s)	2.91

Does the MarketBeat Community favor RTO or CARG?

CarGurus received 515 more outperform votes than Rentokil Initial when rated by MarketBeat users. Likewise, 63.37% of users gave CarGurus an outperform vote while only 30.77% of users gave Rentokil Initial an outperform vote.

Company	Underperform	Outperform
Rentokil Initial	Outperform Votes 4 30.77%	Underperform Votes 9 69.23%
CarGurus	Outperform Votes 519 63.37%	Underperform Votes 300 36.63%

Which has more risk & volatility, RTO or CARG?

Rentokil Initial has a beta of 1.08, meaning that its share price is 8% more volatile than the S&P 500. Comparatively, CarGurus has a beta of 1.58, meaning that its share price is 58% more volatile than the S&P 500.

Summary

CarGurus beats Rentokil Initial on 11 of the 17 factors compared between the two stocks.