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Digimarc (DMRC) Competitors

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$8.81 +0.58 (+7.05%)
Closing price 08/22/2025 04:00 PM Eastern
Extended Trading
$8.52 -0.29 (-3.23%)
As of 08/22/2025 06:50 PM Eastern
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DMRC vs. PRO, SNCR, VHC, SEAC, CRM, INTU, ADBE, MSTR, SNPS, and CDNS

Should you be buying Digimarc stock or one of its competitors? The main competitors of Digimarc include PROS (PRO), Synchronoss Technologies (SNCR), VirnetX (VHC), SeaChange International (SEAC), Salesforce (CRM), Intuit (INTU), Adobe (ADBE), MicroStrategy (MSTR), Synopsys (SNPS), and Cadence Design Systems (CDNS). These companies are all part of the "application software" industry.

Digimarc vs. Its Competitors

PROS (NYSE:PRO) and Digimarc (NASDAQ:DMRC) are both small-cap application software companies, but which is the better stock? We will compare the two companies based on the strength of their risk, profitability, earnings, institutional ownership, analyst recommendations, valuation, dividends and media sentiment.

94.3% of PROS shares are owned by institutional investors. Comparatively, 66.9% of Digimarc shares are owned by institutional investors. 4.0% of PROS shares are owned by company insiders. Comparatively, 19.3% of Digimarc shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

PROS has higher revenue and earnings than Digimarc. PROS is trading at a lower price-to-earnings ratio than Digimarc, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
PROS$330.37M2.30-$20.48M-$0.22-71.81
Digimarc$38.42M4.97-$39.01M-$1.83-4.81

PROS presently has a consensus price target of $27.50, indicating a potential upside of 74.06%. Digimarc has a consensus price target of $30.00, indicating a potential upside of 240.52%. Given Digimarc's stronger consensus rating and higher probable upside, analysts plainly believe Digimarc is more favorable than PROS.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
PROS
0 Sell rating(s)
3 Hold rating(s)
6 Buy rating(s)
0 Strong Buy rating(s)
2.67
Digimarc
0 Sell rating(s)
0 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
3.00

In the previous week, PROS had 35 more articles in the media than Digimarc. MarketBeat recorded 36 mentions for PROS and 1 mentions for Digimarc. PROS's average media sentiment score of 0.22 beat Digimarc's score of -0.18 indicating that PROS is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
PROS
6 Very Positive mention(s)
5 Positive mention(s)
18 Neutral mention(s)
6 Negative mention(s)
1 Very Negative mention(s)
Neutral
Digimarc
0 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
1 Very Negative mention(s)
Neutral

PROS has a beta of 1.08, suggesting that its stock price is 8% more volatile than the S&P 500. Comparatively, Digimarc has a beta of 1.46, suggesting that its stock price is 46% more volatile than the S&P 500.

PROS has a net margin of -2.09% compared to Digimarc's net margin of -110.92%. PROS's return on equity of 0.00% beat Digimarc's return on equity.

Company Net Margins Return on Equity Return on Assets
PROS-2.09% N/A -1.82%
Digimarc -110.92%-55.40%-43.81%

Summary

PROS beats Digimarc on 10 of the 16 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding DMRC and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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DMRC vs. The Competition

MetricDigimarcPROTECTION IndustryIndustrials SectorNASDAQ Exchange
Market Cap$178.44M$2.17B$7.65B$9.62B
Dividend YieldN/A1.87%4.56%4.10%
P/E Ratio-4.8120.4326.1226.05
Price / Sales4.974.2399.65193.75
Price / CashN/A69.9828.3958.48
Price / Book4.124.084.106.61
Net Income-$39.01M$110.39M$796.69M$265.65M
7 Day PerformanceN/A1.46%0.70%2.02%
1 Month Performance-30.74%-3.44%0.55%-0.31%
1 Year Performance-69.42%21.35%26.92%19.06%

Digimarc Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
DMRC
Digimarc
1.9028 of 5 stars
$8.81
+7.0%
$30.00
+240.5%
-68.0%$178.44M$38.42M-4.81230
PRO
PROS
1.8354 of 5 stars
$15.07
+3.3%
$27.50
+82.5%
-15.6%$701.87M$330.37M-68.481,501Trending News
SNCR
Synchronoss Technologies
3.866 of 5 stars
$6.20
-3.4%
$13.00
+109.7%
-46.8%$73.84M$173.59M-2.971,540
VHC
VirnetX
0.5713 of 5 stars
$13.54
-2.9%
N/A+84.8%$59.58MN/A-2.8220Gap Up
SEAC
SeaChange International
N/A$5.00
flat
N/A-40.8%$11.67M$32.76M0.00100Negative News
CRM
Salesforce
4.9645 of 5 stars
$244.15
+0.7%
$342.89
+40.4%
-4.1%$231.77B$37.90B38.2176,453Trending News
Insider Trade
INTU
Intuit
4.852 of 5 stars
$717.21
+0.1%
$809.86
+12.9%
-0.4%$199.93B$16.29B58.2218,800Trending News
Earnings Report
Analyst Downgrade
Gap Down
ADBE
Adobe
4.8512 of 5 stars
$357.24
+0.7%
$467.58
+30.9%
-35.0%$150.53B$21.51B22.8630,709Trending News
Analyst Downgrade
Analyst Revision
MSTR
MicroStrategy
4.8142 of 5 stars
$363.60
-0.7%
$552.50
+52.0%
+167.6%$100.15B$462.32M32.011,534Trending News
SNPS
Synopsys
4.6124 of 5 stars
$625.33
+1.2%
$630.67
+0.9%
+10.7%$95.88B$6.13B45.1520,000News Coverage
Positive News
Short Interest ↓
CDNS
Cadence Design Systems
4.2962 of 5 stars
$356.25
+1.8%
$364.33
+2.3%
+26.9%$95.34B$4.64B96.2812,700Trending News
Analyst Upgrade
Short Interest ↑
Analyst Revision

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This page (NASDAQ:DMRC) was last updated on 8/23/2025 by MarketBeat.com Staff
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