DMRC vs. PRO, SNCR, VHC, SEAC, CRM, ADBE, INTU, MSTR, SNPS, and CDNS
Should you be buying Digimarc stock or one of its competitors? The main competitors of Digimarc include PROS (PRO), Synchronoss Technologies (SNCR), VirnetX (VHC), SeaChange International (SEAC), Salesforce (CRM), Adobe (ADBE), Intuit (INTU), MicroStrategy (MSTR), Synopsys (SNPS), and Cadence Design Systems (CDNS). These companies are all part of the "application software" industry.
Digimarc vs.
PROS (NYSE:PRO) and Digimarc (NASDAQ:DMRC) are both small-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their valuation, dividends, media sentiment, analyst recommendations, risk, institutional ownership, profitability, earnings and community ranking.
In the previous week, Digimarc had 1 more articles in the media than PROS. MarketBeat recorded 12 mentions for Digimarc and 11 mentions for PROS. PROS's average media sentiment score of 0.74 beat Digimarc's score of -0.06 indicating that PROS is being referred to more favorably in the media.
94.3% of PROS shares are owned by institutional investors. Comparatively, 66.8% of Digimarc shares are owned by institutional investors. 3.7% of PROS shares are owned by company insiders. Comparatively, 19.3% of Digimarc shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
PROS currently has a consensus price target of $32.00, indicating a potential upside of 50.94%. Digimarc has a consensus price target of $29.00, indicating a potential upside of 97.14%. Given Digimarc's higher probable upside, analysts plainly believe Digimarc is more favorable than PROS.
PROS has a net margin of -6.20% compared to Digimarc's net margin of -104.84%. PROS's return on equity of 0.00% beat Digimarc's return on equity.
PROS has a beta of 1.14, meaning that its share price is 14% more volatile than the S&P 500. Comparatively, Digimarc has a beta of 1.61, meaning that its share price is 61% more volatile than the S&P 500.
PROS has higher revenue and earnings than Digimarc. PROS is trading at a lower price-to-earnings ratio than Digimarc, indicating that it is currently the more affordable of the two stocks.
PROS received 264 more outperform votes than Digimarc when rated by MarketBeat users. Likewise, 71.92% of users gave PROS an outperform vote while only 66.87% of users gave Digimarc an outperform vote.
Summary
PROS beats Digimarc on 12 of the 18 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:DMRC) was last updated on 3/26/2025 by MarketBeat.com Staff