Krispy Kreme (DNUT) Competitors

Krispy Kreme (NASDAQ:DNUT) and FirstCash (NASDAQ:FCFS) are both consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their profitability, risk, media sentiment, community ranking, dividends, institutional ownership, analyst recommendations, earnings and valuation.

Does the media refer more to DNUT or FCFS?

In the previous week, Krispy Kreme had 5 more articles in the media than FirstCash. MarketBeat recorded 10 mentions for Krispy Kreme and 5 mentions for FirstCash. FirstCash's average media sentiment score of 1.19 beat Krispy Kreme's score of 0.43 indicating that FirstCash is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Krispy Kreme	3 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
FirstCash	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Do insiders & institutionals hold more shares of DNUT or FCFS?

81.7% of Krispy Kreme shares are owned by institutional investors. Comparatively, 80.3% of FirstCash shares are owned by institutional investors. 5.3% of Krispy Kreme shares are owned by insiders. Comparatively, 14.8% of FirstCash shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Do analysts recommend DNUT or FCFS?

Krispy Kreme currently has a consensus price target of $15.25, indicating a potential upside of 66.67%. FirstCash has a consensus price target of $135.67, indicating a potential upside of 18.39%. Given Krispy Kreme's stronger consensus rating and higher possible upside, equities research analysts clearly believe Krispy Kreme is more favorable than FirstCash.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Krispy Kreme	0 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	2.78
FirstCash	0 Sell rating(s)	1 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.75

Is DNUT or FCFS more profitable?

FirstCash has a net margin of 7.64% compared to Krispy Kreme's net margin of 1.64%. FirstCash's return on equity of 14.99% beat Krispy Kreme's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Krispy Kreme	1.64%	0.53%	0.21%
FirstCash	7.64%	14.99%	6.94%

Does the MarketBeat Community believe in DNUT or FCFS?

Krispy Kreme received 14 more outperform votes than FirstCash when rated by MarketBeat users. However, 42.22% of users gave FirstCash an outperform vote while only 41.25% of users gave Krispy Kreme an outperform vote.

Company	Underperform	Outperform
Krispy Kreme	Outperform Votes 33 41.25%	Underperform Votes 47 58.75%
FirstCash	Outperform Votes 19 42.22%	Underperform Votes 26 57.78%

Is DNUT or FCFS a better dividend stock?

Krispy Kreme pays an annual dividend of $0.14 per share and has a dividend yield of 1.5%. FirstCash pays an annual dividend of $1.52 per share and has a dividend yield of 1.3%. Krispy Kreme pays out 82.4% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. FirstCash pays out 26.5% of its earnings in the form of a dividend.

Which has more risk and volatility, DNUT or FCFS?

Krispy Kreme has a beta of 1.34, meaning that its stock price is 34% more volatile than the S&P 500. Comparatively, FirstCash has a beta of 0.67, meaning that its stock price is 33% less volatile than the S&P 500.

Which has stronger earnings & valuation, DNUT or FCFS?

FirstCash has higher revenue and earnings than Krispy Kreme. FirstCash is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Krispy Kreme	$1.69B	0.92	-$37.92M	$0.17	53.82
FirstCash	$3.39B	1.51	$258.82M	$5.73	20.00

Summary

FirstCash beats Krispy Kreme on 11 of the 21 factors compared between the two stocks.