Krispy Kreme (DNUT) Competitors

Krispy Kreme (NASDAQ:DNUT) and Ollie's Bargain Outlet (NASDAQ:OLLI) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, community ranking, risk, earnings, analyst recommendations, institutional ownership, valuation and media sentiment.

Do insiders and institutionals hold more shares of DNUT or OLLI?

81.7% of Krispy Kreme shares are held by institutional investors. 5.3% of Krispy Kreme shares are held by company insiders. Comparatively, 0.9% of Ollie's Bargain Outlet shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Does the media prefer DNUT or OLLI?

In the previous week, Ollie's Bargain Outlet had 8 more articles in the media than Krispy Kreme. MarketBeat recorded 18 mentions for Ollie's Bargain Outlet and 10 mentions for Krispy Kreme. Ollie's Bargain Outlet's average media sentiment score of 0.89 beat Krispy Kreme's score of 0.05 indicating that Ollie's Bargain Outlet is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Krispy Kreme	1 Very Positive mention(s)	1 Positive mention(s)	4 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Neutral
Ollie's Bargain Outlet	9 Very Positive mention(s)	6 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community believe in DNUT or OLLI?

Ollie's Bargain Outlet received 493 more outperform votes than Krispy Kreme when rated by MarketBeat users. Likewise, 64.62% of users gave Ollie's Bargain Outlet an outperform vote while only 41.25% of users gave Krispy Kreme an outperform vote.

Company	Underperform	Outperform
Krispy Kreme	Outperform Votes 33 41.25%	Underperform Votes 47 58.75%
Ollie's Bargain Outlet	Outperform Votes 526 64.62%	Underperform Votes 288 35.38%

Is DNUT or OLLI more profitable?

Ollie's Bargain Outlet has a net margin of 9.22% compared to Krispy Kreme's net margin of 1.64%. Ollie's Bargain Outlet's return on equity of 13.15% beat Krispy Kreme's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Krispy Kreme	1.64%	0.53%	0.21%
Ollie's Bargain Outlet	9.22%	13.15%	8.70%

Which has higher earnings and valuation, DNUT or OLLI?

Ollie's Bargain Outlet has higher revenue and earnings than Krispy Kreme. Ollie's Bargain Outlet is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Krispy Kreme	$1.69B	0.88	-$37.92M	$0.17	51.25
Ollie's Bargain Outlet	$2.10B	3.30	$181.44M	$3.35	33.78

Do analysts rate DNUT or OLLI?

Krispy Kreme currently has a consensus price target of $15.25, suggesting a potential upside of 75.05%. Ollie's Bargain Outlet has a consensus price target of $118.62, suggesting a potential upside of 4.81%. Given Krispy Kreme's stronger consensus rating and higher probable upside, analysts clearly believe Krispy Kreme is more favorable than Ollie's Bargain Outlet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Krispy Kreme	0 Sell rating(s)	3 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	2.78
Ollie's Bargain Outlet	0 Sell rating(s)	3 Hold rating(s)	10 Buy rating(s)	0 Strong Buy rating(s)	2.77

Which has more volatility & risk, DNUT or OLLI?

Krispy Kreme has a beta of 1.36, suggesting that its stock price is 36% more volatile than the S&P 500. Comparatively, Ollie's Bargain Outlet has a beta of 0.82, suggesting that its stock price is 18% less volatile than the S&P 500.

Summary

Ollie's Bargain Outlet beats Krispy Kreme on 12 of the 19 factors compared between the two stocks.