Flexsteel Industries (FLXS) Competitors

Flexsteel Industries (NASDAQ:FLXS) and Hooker Furnishings (NASDAQ:HOFT) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their media sentiment, analyst recommendations, risk, profitability, community ranking, dividends, valuation, institutional ownership and earnings.

Which has more volatility and risk, FLXS or HOFT?

Flexsteel Industries has a beta of 0.41, meaning that its share price is 59% less volatile than the S&P 500. Comparatively, Hooker Furnishings has a beta of 1.26, meaning that its share price is 26% more volatile than the S&P 500.

Which has higher earnings and valuation, FLXS or HOFT?

Flexsteel Industries has higher earnings, but lower revenue than Hooker Furnishings. Hooker Furnishings is trading at a lower price-to-earnings ratio than Flexsteel Industries, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Flexsteel Industries	$422.16M	0.62	$10.53M	$2.53	20.02
Hooker Furnishings	$433.23M	0.33	$9.86M	-$0.91	-14.56

Do institutionals and insiders have more ownership in FLXS or HOFT?

36.3% of Flexsteel Industries shares are owned by institutional investors. Comparatively, 73.6% of Hooker Furnishings shares are owned by institutional investors. 15.6% of Flexsteel Industries shares are owned by company insiders. Comparatively, 1.7% of Hooker Furnishings shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Does the media refer more to FLXS or HOFT?

In the previous week, Flexsteel Industries and Flexsteel Industries both had 2 articles in the media. Hooker Furnishings' average media sentiment score of 0.98 beat Flexsteel Industries' score of 0.00 indicating that Hooker Furnishings is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Flexsteel Industries	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Hooker Furnishings	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community prefer FLXS or HOFT?

Flexsteel Industries received 9 more outperform votes than Hooker Furnishings when rated by MarketBeat users. Likewise, 67.58% of users gave Flexsteel Industries an outperform vote while only 57.14% of users gave Hooker Furnishings an outperform vote.

Company	Underperform	Outperform
Flexsteel Industries	Outperform Votes 221 67.58%	Underperform Votes 106 32.42%
Hooker Furnishings	Outperform Votes 212 57.14%	Underperform Votes 159 42.86%

Is FLXS or HOFT a better dividend stock?

Flexsteel Industries pays an annual dividend of $0.68 per share and has a dividend yield of 1.3%. Hooker Furnishings pays an annual dividend of $0.92 per share and has a dividend yield of 6.9%. Flexsteel Industries pays out 26.9% of its earnings in the form of a dividend. Hooker Furnishings pays out -101.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hooker Furnishings is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is FLXS or HOFT more profitable?

Flexsteel Industries has a net margin of 3.30% compared to Hooker Furnishings' net margin of -2.46%. Flexsteel Industries' return on equity of 10.09% beat Hooker Furnishings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Flexsteel Industries	3.30%	10.09%	5.50%
Hooker Furnishings	-2.46%	-3.51%	-2.28%

Summary

Flexsteel Industries beats Hooker Furnishings on 10 of the 16 factors compared between the two stocks.