Flexsteel Industries (FLXS) Competitors

Hooker Furnishings (NASDAQ:HOFT) and Flexsteel Industries (NASDAQ:FLXS) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, community ranking, analyst recommendations, earnings, institutional ownership, profitability, media sentiment, risk and dividends.

Is HOFT or FLXS more profitable?

Flexsteel Industries has a net margin of 4.63% compared to Hooker Furnishings' net margin of -2.46%. Flexsteel Industries' return on equity of 11.25% beat Hooker Furnishings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hooker Furnishings	-2.46%	-3.51%	-2.28%
Flexsteel Industries	4.63%	11.25%	6.33%

Do institutionals and insiders have more ownership in HOFT or FLXS?

73.6% of Hooker Furnishings shares are held by institutional investors. Comparatively, 36.3% of Flexsteel Industries shares are held by institutional investors. 1.7% of Hooker Furnishings shares are held by company insiders. Comparatively, 15.6% of Flexsteel Industries shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Is HOFT or FLXS a better dividend stock?

Hooker Furnishings pays an annual dividend of $0.92 per share and has a dividend yield of 7.0%. Flexsteel Industries pays an annual dividend of $0.68 per share and has a dividend yield of 1.5%. Hooker Furnishings pays out -101.1% of its earnings in the form of a dividend. Flexsteel Industries pays out 19.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hooker Furnishings is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has preferable valuation and earnings, HOFT or FLXS?

Flexsteel Industries has lower revenue, but higher earnings than Hooker Furnishings. Hooker Furnishings is trading at a lower price-to-earnings ratio than Flexsteel Industries, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hooker Furnishings	$433.23M	0.32	$9.86M	-$0.91	-14.39
Flexsteel Industries	$412.75M	0.59	$10.53M	$3.58	12.94

Does the MarketBeat Community believe in HOFT or FLXS?

Flexsteel Industries received 9 more outperform votes than Hooker Furnishings when rated by MarketBeat users. Likewise, 67.58% of users gave Flexsteel Industries an outperform vote while only 56.84% of users gave Hooker Furnishings an outperform vote.

Company	Underperform	Outperform
Hooker Furnishings	Outperform Votes 212 56.84%	Underperform Votes 161 43.16%
Flexsteel Industries	Outperform Votes 221 67.58%	Underperform Votes 106 32.42%

Does the media refer more to HOFT or FLXS?

In the previous week, Hooker Furnishings had 1 more articles in the media than Flexsteel Industries. MarketBeat recorded 1 mentions for Hooker Furnishings and 0 mentions for Flexsteel Industries. Hooker Furnishings' average media sentiment score of 0.59 beat Flexsteel Industries' score of 0.00 indicating that Hooker Furnishings is being referred to more favorably in the media.

Company	Overall Sentiment
Hooker Furnishings	Positive
Flexsteel Industries	Neutral

Which has more volatility & risk, HOFT or FLXS?

Hooker Furnishings has a beta of 1.25, suggesting that its share price is 25% more volatile than the S&P 500. Comparatively, Flexsteel Industries has a beta of 0.39, suggesting that its share price is 61% less volatile than the S&P 500.

Summary

Flexsteel Industries beats Hooker Furnishings on 10 of the 17 factors compared between the two stocks.