Fortinet (FTNT) Competitors

Fortinet (NASDAQ:FTNT) and ServiceNow (NYSE:NOW) are both large-cap computer and technology companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, institutional ownership, dividends, analyst recommendations, profitability, valuation, risk, community ranking and media sentiment.

Is FTNT or NOW more profitable?

Fortinet has a net margin of 29.30% compared to ServiceNow's net margin of 12.97%. Fortinet's return on equity of 256.53% beat ServiceNow's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fortinet	29.30%	256.53%	19.07%
ServiceNow	12.97%	17.11%	8.18%

Which has more volatility and risk, FTNT or NOW?

Fortinet has a beta of 1.09, indicating that its stock price is 9% more volatile than the S&P 500. Comparatively, ServiceNow has a beta of 1.08, indicating that its stock price is 8% more volatile than the S&P 500.

Do institutionals and insiders believe in FTNT or NOW?

83.7% of Fortinet shares are held by institutional investors. Comparatively, 87.2% of ServiceNow shares are held by institutional investors. 18.0% of Fortinet shares are held by company insiders. Comparatively, 0.3% of ServiceNow shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Does the MarketBeat Community believe in FTNT or NOW?

ServiceNow received 88 more outperform votes than Fortinet when rated by MarketBeat users. Likewise, 75.30% of users gave ServiceNow an outperform vote while only 65.80% of users gave Fortinet an outperform vote.

Company	Underperform	Outperform
Fortinet	Outperform Votes 1314 65.80%	Underperform Votes 683 34.20%
ServiceNow	Outperform Votes 1402 75.30%	Underperform Votes 460 24.70%

Which has preferable earnings and valuation, FTNT or NOW?

Fortinet has higher earnings, but lower revenue than ServiceNow. Fortinet is trading at a lower price-to-earnings ratio than ServiceNow, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fortinet	$5.96B	12.50	$1.75B	$2.26	42.85
ServiceNow	$10.98B	15.08	$1.43B	$6.83	117.16

Do analysts rate FTNT or NOW?

Fortinet presently has a consensus price target of $105.77, indicating a potential upside of 9.21%. ServiceNow has a consensus price target of $1,068.76, indicating a potential upside of 33.56%. Given ServiceNow's stronger consensus rating and higher probable upside, analysts plainly believe ServiceNow is more favorable than Fortinet.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fortinet	1 Sell rating(s)	19 Hold rating(s)	11 Buy rating(s)	2 Strong Buy rating(s)	2.42
ServiceNow	1 Sell rating(s)	3 Hold rating(s)	27 Buy rating(s)	0 Strong Buy rating(s)	2.84

Does the media prefer FTNT or NOW?

In the previous week, ServiceNow had 5 more articles in the media than Fortinet. MarketBeat recorded 57 mentions for ServiceNow and 52 mentions for Fortinet. Fortinet's average media sentiment score of 1.21 beat ServiceNow's score of 1.11 indicating that Fortinet is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Fortinet	40 Very Positive mention(s)	3 Positive mention(s)	6 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
ServiceNow	35 Very Positive mention(s)	6 Positive mention(s)	8 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Positive

Summary

ServiceNow beats Fortinet on 11 of the 19 factors compared between the two stocks.