GitLab (GTLB) Competitors

HubSpot (NYSE:HUBS) and GitLab (NASDAQ:GTLB) are both computer and technology companies, but which is the better investment? We will compare the two companies based on the strength of their valuation, profitability, institutional ownership, risk, earnings, community ranking, dividends, media sentiment and analyst recommendations.

Do analysts rate HUBS or GTLB?

HubSpot presently has a consensus target price of $848.58, indicating a potential upside of 35.47%. GitLab has a consensus target price of $75.52, indicating a potential upside of 44.90%. Given GitLab's higher possible upside, analysts clearly believe GitLab is more favorable than HubSpot.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
HubSpot	0 Sell rating(s)	4 Hold rating(s)	22 Buy rating(s)	2 Strong Buy rating(s)	2.93
GitLab	0 Sell rating(s)	3 Hold rating(s)	20 Buy rating(s)	1 Strong Buy rating(s)	2.92

Is HUBS or GTLB more profitable?

HubSpot has a net margin of 0.17% compared to GitLab's net margin of -6.83%. HubSpot's return on equity of -0.07% beat GitLab's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
HubSpot	0.17%	-0.07%	-0.04%
GitLab	-6.83%	-11.72%	-5.98%

Do institutionals and insiders believe in HUBS or GTLB?

90.4% of HubSpot shares are held by institutional investors. Comparatively, 95.0% of GitLab shares are held by institutional investors. 4.5% of HubSpot shares are held by insiders. Comparatively, 21.4% of GitLab shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Does the MarketBeat Community believe in HUBS or GTLB?

HubSpot received 785 more outperform votes than GitLab when rated by MarketBeat users. Likewise, 76.77% of users gave HubSpot an outperform vote while only 58.50% of users gave GitLab an outperform vote.

Company	Underperform	Outperform
HubSpot	Outperform Votes 902 76.77%	Underperform Votes 273 23.23%
GitLab	Outperform Votes 117 58.50%	Underperform Votes 83 41.50%

Which has better earnings and valuation, HUBS or GTLB?

HubSpot has higher revenue and earnings than GitLab. GitLab is trading at a lower price-to-earnings ratio than HubSpot, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
HubSpot	$2.63B	12.43	$4.63M	$0.09	6,959.83
GitLab	$759.25M	11.14	-$424.17M	-$0.03	-1,737.33

Does the media prefer HUBS or GTLB?

In the previous week, HubSpot had 36 more articles in the media than GitLab. MarketBeat recorded 55 mentions for HubSpot and 19 mentions for GitLab. GitLab's average media sentiment score of 1.21 beat HubSpot's score of 0.93 indicating that GitLab is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
HubSpot	27 Very Positive mention(s)	5 Positive mention(s)	14 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
GitLab	14 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has more risk & volatility, HUBS or GTLB?

HubSpot has a beta of 1.8, suggesting that its stock price is 80% more volatile than the S&P 500. Comparatively, GitLab has a beta of 0.67, suggesting that its stock price is 33% less volatile than the S&P 500.

Summary

HubSpot beats GitLab on 15 of the 19 factors compared between the two stocks.