Hasbro (HAS) Competitors

Mattel (NASDAQ:MAT) and Hasbro (NASDAQ:HAS) are both mid-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, media sentiment, community ranking, valuation, analyst recommendations, risk, institutional ownership, profitability and earnings.

Do institutionals and insiders believe in MAT or HAS?

97.2% of Mattel shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 1.5% of Mattel shares are held by company insiders. Comparatively, 0.8% of Hasbro shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Does the media favor MAT or HAS?

In the previous week, Mattel had 8 more articles in the media than Hasbro. MarketBeat recorded 47 mentions for Mattel and 39 mentions for Hasbro. Mattel's average media sentiment score of 0.67 beat Hasbro's score of 0.67 indicating that Mattel is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Mattel	19 Very Positive mention(s)	7 Positive mention(s)	13 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Positive
Hasbro	16 Very Positive mention(s)	3 Positive mention(s)	12 Neutral mention(s)	4 Negative mention(s)	2 Very Negative mention(s)	Positive

Which has more risk & volatility, MAT or HAS?

Mattel has a beta of 0.51, meaning that its stock price is 49% less volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.51, meaning that its stock price is 49% less volatile than the S&P 500.

Does the MarketBeat Community favor MAT or HAS?

Mattel received 218 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.41% of users gave Mattel an outperform vote while only 58.28% of users gave Hasbro an outperform vote.

Company	Underperform	Outperform
Mattel	Outperform Votes 862 66.41%	Underperform Votes 436 33.59%
Hasbro	Outperform Votes 644 58.28%	Underperform Votes 461 41.72%

Which has stronger valuation and earnings, MAT or HAS?

Mattel has higher revenue and earnings than Hasbro. Mattel is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mattel	$5.38B	0.90	$541.80M	$1.60	9.33
Hasbro	$4.14B	1.78	-$1.49B	$2.75	19.09

Do analysts rate MAT or HAS?

Mattel presently has a consensus price target of $25.57, suggesting a potential upside of 71.39%. Hasbro has a consensus price target of $80.22, suggesting a potential upside of 52.83%. Given Mattel's higher probable upside, equities research analysts clearly believe Mattel is more favorable than Hasbro.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mattel	0 Sell rating(s)	3 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.71
Hasbro	0 Sell rating(s)	1 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.89

Is MAT or HAS more profitable?

Mattel has a net margin of 10.07% compared to Hasbro's net margin of 9.32%. Hasbro's return on equity of 47.93% beat Mattel's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Mattel	10.07%	25.94%	8.89%
Hasbro	9.32%	47.93%	8.45%

Is MAT or HAS a better dividend stock?

Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 4.0%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 5.3%. Mattel pays out 37.5% of its earnings in the form of a dividend. Hasbro pays out 101.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Summary

Mattel beats Hasbro on 13 of the 20 factors compared between the two stocks.