Hasbro (HAS) Competitors

Hasbro (NASDAQ:HAS) and Mattel (NASDAQ:MAT) are both mid-cap consumer discretionary companies, but which is the superior stock? We will contrast the two businesses based on the strength of their risk, earnings, valuation, institutional ownership, community ranking, media sentiment, analyst recommendations, dividends and profitability.

Is HAS or MAT more profitable?

Mattel has a net margin of 10.07% compared to Hasbro's net margin of 9.32%. Hasbro's return on equity of 47.93% beat Mattel's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hasbro	9.32%	47.93%	8.45%
Mattel	10.07%	25.94%	8.89%

Do analysts rate HAS or MAT?

Hasbro currently has a consensus price target of $80.22, indicating a potential upside of 30.70%. Mattel has a consensus price target of $25.57, indicating a potential upside of 30.00%. Given Hasbro's stronger consensus rating and higher possible upside, equities research analysts clearly believe Hasbro is more favorable than Mattel.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hasbro	0 Sell rating(s)	1 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.89
Mattel	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

Does the media refer more to HAS or MAT?

In the previous week, Hasbro had 6 more articles in the media than Mattel. MarketBeat recorded 18 mentions for Hasbro and 12 mentions for Mattel. Mattel's average media sentiment score of 0.74 beat Hasbro's score of 0.67 indicating that Mattel is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hasbro	10 Very Positive mention(s)	2 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Mattel	4 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is HAS or MAT a better dividend stock?

Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 4.6%. Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 3.1%. Hasbro pays out 101.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Mattel pays out 37.5% of its earnings in the form of a dividend.

Which has more risk and volatility, HAS or MAT?

Hasbro has a beta of 0.51, indicating that its stock price is 49% less volatile than the S&P 500. Comparatively, Mattel has a beta of 0.65, indicating that its stock price is 35% less volatile than the S&P 500.

Do insiders and institutionals have more ownership in HAS or MAT?

91.8% of Hasbro shares are owned by institutional investors. Comparatively, 97.2% of Mattel shares are owned by institutional investors. 0.8% of Hasbro shares are owned by company insiders. Comparatively, 1.5% of Mattel shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Does the MarketBeat Community prefer HAS or MAT?

Mattel received 217 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.38% of users gave Mattel an outperform vote while only 58.33% of users gave Hasbro an outperform vote.

Company	Underperform	Outperform
Hasbro	Outperform Votes 644 58.33%	Underperform Votes 460 41.67%
Mattel	Outperform Votes 861 66.38%	Underperform Votes 436 33.62%

Which has stronger valuation and earnings, HAS or MAT?

Mattel has higher revenue and earnings than Hasbro. Mattel is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hasbro	$4.14B	2.07	-$1.49B	$2.75	22.32
Mattel	$5.38B	1.22	$541.80M	$1.60	12.29

Summary

Mattel beats Hasbro on 11 of the 20 factors compared between the two stocks.