HAS vs. MAT, BC, PII, RGR, JOUT, MPX, JAKK, FNKO, SRM, and BHAT
Should you be buying Hasbro stock or one of its competitors? The main competitors of Hasbro include Mattel (MAT), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), JAKKS Pacific (JAKK), Funko (FNKO), SRM Entertainment (SRM), and Fujian Blue Hat Interactive Entertainment Technology (BHAT).
Hasbro vs.
Mattel (NASDAQ:MAT) and Hasbro (NASDAQ:HAS) are both mid-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, community ranking, institutional ownership, valuation, earnings, risk, profitability and dividends.
In the previous week, Mattel had 7 more articles in the media than Hasbro. MarketBeat recorded 34 mentions for Mattel and 27 mentions for Hasbro. Hasbro's average media sentiment score of 0.19 beat Mattel's score of 0.04 indicating that Hasbro is being referred to more favorably in the news media.
Mattel has a net margin of 10.24% compared to Hasbro's net margin of -14.83%. Hasbro's return on equity of 47.91% beat Mattel's return on equity.
Mattel has a beta of 0.75, suggesting that its share price is 25% less volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.64, suggesting that its share price is 36% less volatile than the S&P 500.
Mattel received 215 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.41% of users gave Mattel an outperform vote while only 58.27% of users gave Hasbro an outperform vote.
Mattel has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.
97.2% of Mattel shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 1.5% of Mattel shares are held by company insiders. Comparatively, 0.8% of Hasbro shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 3.3%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 4.9%. Mattel pays out 37.5% of its earnings in the form of a dividend. Hasbro pays out -60.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hasbro is clearly the better dividend stock, given its higher yield and lower payout ratio.
Mattel currently has a consensus price target of $23.75, suggesting a potential upside of 32.46%. Hasbro has a consensus price target of $80.11, suggesting a potential upside of 39.71%. Given Hasbro's stronger consensus rating and higher probable upside, analysts plainly believe Hasbro is more favorable than Mattel.
Summary
Mattel beats Hasbro on 12 of the 20 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:HAS) was last updated on 1/20/2025 by MarketBeat.com Staff