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Hasbro (HAS) Competitors

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$57.34 -0.40 (-0.69%)
As of 01/17/2025 04:00 PM Eastern

HAS vs. MAT, BC, PII, RGR, JOUT, MPX, JAKK, FNKO, SRM, and BHAT

Should you be buying Hasbro stock or one of its competitors? The main competitors of Hasbro include Mattel (MAT), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), Marine Products (MPX), JAKKS Pacific (JAKK), Funko (FNKO), SRM Entertainment (SRM), and Fujian Blue Hat Interactive Entertainment Technology (BHAT).

Hasbro vs.

Mattel (NASDAQ:MAT) and Hasbro (NASDAQ:HAS) are both mid-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their analyst recommendations, media sentiment, community ranking, institutional ownership, valuation, earnings, risk, profitability and dividends.

In the previous week, Mattel had 7 more articles in the media than Hasbro. MarketBeat recorded 34 mentions for Mattel and 27 mentions for Hasbro. Hasbro's average media sentiment score of 0.19 beat Mattel's score of 0.04 indicating that Hasbro is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Mattel
6 Very Positive mention(s)
2 Positive mention(s)
15 Neutral mention(s)
5 Negative mention(s)
0 Very Negative mention(s)
Neutral
Hasbro
5 Very Positive mention(s)
4 Positive mention(s)
8 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral

Mattel has a net margin of 10.24% compared to Hasbro's net margin of -14.83%. Hasbro's return on equity of 47.91% beat Mattel's return on equity.

Company Net Margins Return on Equity Return on Assets
Mattel10.24% 25.39% 8.62%
Hasbro -14.83%47.91%8.21%

Mattel has a beta of 0.75, suggesting that its share price is 25% less volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.64, suggesting that its share price is 36% less volatile than the S&P 500.

Mattel received 215 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.41% of users gave Mattel an outperform vote while only 58.27% of users gave Hasbro an outperform vote.

CompanyUnderperformOutperform
MattelOutperform Votes
856
66.41%
Underperform Votes
433
33.59%
HasbroOutperform Votes
641
58.27%
Underperform Votes
459
41.73%

Mattel has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Mattel$5.35B1.13$214.35M$1.6011.21
Hasbro$5.00B1.60-$1.49B-$4.64-12.36

97.2% of Mattel shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 1.5% of Mattel shares are held by company insiders. Comparatively, 0.8% of Hasbro shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.

Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 3.3%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 4.9%. Mattel pays out 37.5% of its earnings in the form of a dividend. Hasbro pays out -60.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hasbro is clearly the better dividend stock, given its higher yield and lower payout ratio.

Mattel currently has a consensus price target of $23.75, suggesting a potential upside of 32.46%. Hasbro has a consensus price target of $80.11, suggesting a potential upside of 39.71%. Given Hasbro's stronger consensus rating and higher probable upside, analysts plainly believe Hasbro is more favorable than Mattel.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Mattel
0 Sell rating(s)
4 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.50
Hasbro
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.89

Summary

Mattel beats Hasbro on 12 of the 20 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HAS vs. The Competition

MetricHasbroGames, toys, & childrens' vehicles IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$8.00B$905.33M$8.50B$9.14B
Dividend Yield4.91%2.72%2.88%4.02%
P/E Ratio-12.365.2114.6217.36
Price / Sales1.600.703.1777.11
Price / Cash3.4276.9830.6835.97
Price / Book7.322.855.964.79
Net Income-$1.49B$251.18M$274.28M$225.00M
7 Day Performance-0.10%-3.63%2.17%2.62%
1 Month Performance-0.42%-2.11%1.99%3.81%
1 Year Performance18.81%4.70%10.31%20.10%

Hasbro Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HAS
Hasbro
4.9235 of 5 stars
$57.34
-0.7%
$80.11
+39.7%
+18.8%$8.00B$5.00B-12.365,502Analyst Revision
MAT
Mattel
4.8456 of 5 stars
$18.50
-1.0%
$23.75
+28.4%
+0.3%$6.23B$5.35B11.5633,000Analyst Revision
BC
Brunswick
4.7837 of 5 stars
$63.95
+0.9%
$88.15
+37.8%
-22.2%$4.22B$5.44B15.9117,300News Coverage
PII
Polaris
4.7044 of 5 stars
$55.22
+1.9%
$84.00
+52.1%
-40.7%$3.08B$7.71B15.4216,200Analyst Forecast
RGR
Sturm, Ruger & Company, Inc.
4.3111 of 5 stars
$35.69
+2.6%
N/A-18.2%$599.27M$520.49M20.631,880
JOUT
Johnson Outdoors
3.3574 of 5 stars
$32.57
-2.0%
N/A-30.0%$335.41M$592.85M-12.531,500Positive News
MPX
Marine Products
2.4847 of 5 stars
$8.76
-0.9%
$8.00
-8.7%
-16.5%$304.09M$259.61M16.53940News Coverage
JAKK
JAKKS Pacific
3.3535 of 5 stars
$27.62
-0.4%
$41.67
+50.9%
-10.5%$303.54M$687.70M10.15580Short Interest ↑
Gap Down
FNKO
Funko
1.1016 of 5 stars
$13.99
-2.7%
$14.33
+2.5%
+85.9%$757.64M$1.05B-29.151,269Short Interest ↓
SRM
SRM Entertainment
1.0551 of 5 stars
$0.53
-6.3%
N/A-73.8%$5.49M$4.59M-1.29N/APositive News
Gap Down
BHAT
Fujian Blue Hat Interactive Entertainment Technology
0.8401 of 5 stars
$0.06
-26.8%
N/A-93.7%$942,000.00$40.46M0.0080Gap Down

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This page (NASDAQ:HAS) was last updated on 1/20/2025 by MarketBeat.com Staff
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