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Hasbro (HAS) Competitors

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$67.56 -1.50 (-2.17%)
Closing price 02/21/2025 04:00 PM Eastern
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$67.58 +0.02 (+0.02%)
As of 02/21/2025 07:48 PM Eastern
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HAS vs. MAT, BC, PII, RGR, JAKK, JOUT, MPX, FNKO, SRM, and BHAT

Should you be buying Hasbro stock or one of its competitors? The main competitors of Hasbro include Mattel (MAT), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), JAKKS Pacific (JAKK), Johnson Outdoors (JOUT), Marine Products (MPX), Funko (FNKO), SRM Entertainment (SRM), and Fujian Blue Hat Interactive Entertainment Technology (BHAT).

Hasbro vs.

Hasbro (NASDAQ:HAS) and Mattel (NASDAQ:MAT) are both mid-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, dividends, institutional ownership, earnings, valuation, community ranking, profitability, analyst recommendations and risk.

Hasbro presently has a consensus price target of $80.00, suggesting a potential upside of 18.41%. Mattel has a consensus price target of $25.57, suggesting a potential upside of 20.91%. Given Mattel's higher possible upside, analysts clearly believe Mattel is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Hasbro
0 Sell rating(s)
1 Hold rating(s)
8 Buy rating(s)
0 Strong Buy rating(s)
2.89
Mattel
0 Sell rating(s)
3 Hold rating(s)
4 Buy rating(s)
0 Strong Buy rating(s)
2.57

In the previous week, Hasbro had 29 more articles in the media than Mattel. MarketBeat recorded 49 mentions for Hasbro and 20 mentions for Mattel. Mattel's average media sentiment score of 0.57 beat Hasbro's score of 0.52 indicating that Mattel is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Hasbro
15 Very Positive mention(s)
9 Positive mention(s)
13 Neutral mention(s)
8 Negative mention(s)
0 Very Negative mention(s)
Positive
Mattel
6 Very Positive mention(s)
2 Positive mention(s)
10 Neutral mention(s)
2 Negative mention(s)
0 Very Negative mention(s)
Positive

Mattel received 217 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.41% of users gave Mattel an outperform vote while only 58.35% of users gave Hasbro an outperform vote.

CompanyUnderperformOutperform
HasbroOutperform Votes
643
58.35%
Underperform Votes
459
41.65%
MattelOutperform Votes
860
66.41%
Underperform Votes
435
33.59%

91.8% of Hasbro shares are held by institutional investors. Comparatively, 97.2% of Mattel shares are held by institutional investors. 0.8% of Hasbro shares are held by company insiders. Comparatively, 1.5% of Mattel shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Mattel has a net margin of 10.07% compared to Hasbro's net margin of -14.83%. Hasbro's return on equity of 47.91% beat Mattel's return on equity.

Company Net Margins Return on Equity Return on Assets
Hasbro-14.83% 47.91% 8.21%
Mattel 10.07%25.94%8.89%

Mattel has higher revenue and earnings than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Mattel, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Hasbro$5.00B1.88-$1.49B-$4.64-14.56
Mattel$5.38B1.32$541.80M$1.6013.22

Hasbro has a beta of 0.64, indicating that its stock price is 36% less volatile than the S&P 500. Comparatively, Mattel has a beta of 0.76, indicating that its stock price is 24% less volatile than the S&P 500.

Summary

Mattel beats Hasbro on 13 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HAS vs. The Competition

MetricHasbroGames, toys, & childrens' vehicles IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$9.42B$9.99B$8.38B$8.98B
Dividend Yield4.58%2.49%2.78%3.85%
P/E Ratio-14.566.6914.7518.82
Price / Sales1.881.866.8880.30
Price / Cash3.6674.4631.2237.47
Price / Book8.633.455.254.64
Net Income-$1.49B$251.18M$259.02M$245.69M
7 Day Performance11.08%2.58%-2.90%-2.66%
1 Month Performance18.01%20.78%-0.46%-2.15%
1 Year Performance34.69%19.10%6.18%12.90%

Hasbro Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HAS
Hasbro
4.6865 of 5 stars
$67.56
-2.2%
$80.00
+18.4%
+34.9%$9.42B$5.00B-14.565,502Earnings Report
Analyst Forecast
News Coverage
High Trading Volume
MAT
Mattel
3.7371 of 5 stars
$21.94
+0.1%
$25.57
+16.6%
+7.6%$7.39B$5.38B13.7133,000
BC
Brunswick
4.8737 of 5 stars
$65.55
+0.9%
$81.85
+24.9%
-28.4%$4.33B$5.24B34.5017,300
PII
Polaris
4.5181 of 5 stars
$45.08
+1.5%
$66.17
+46.8%
-49.8%$2.51B$7.18B23.0018,500Positive News
RGR
Sturm, Ruger & Company, Inc.
1.5929 of 5 stars
$35.51
-1.5%
N/A-9.9%$596.13M$543.77M20.521,820Earnings Report
Dividend Increase
News Coverage
JAKK
JAKKS Pacific
3.3904 of 5 stars
$34.07
+0.1%
$41.67
+22.3%
-10.7%$374.43M$711.56M12.53580Earnings Report
Dividend Announcement
News Coverage
Gap Down
JOUT
Johnson Outdoors
2.88 of 5 stars
$30.23
+1.7%
N/A-37.7%$312.28M$592.85M-6.761,200
MPX
Marine Products
2.4764 of 5 stars
$8.89
-1.6%
$8.00
-10.0%
-18.4%$308.43M$236.56M18.13940
FNKO
Funko
0.9572 of 5 stars
$13.58
-2.7%
$14.33
+5.5%
+90.0%$735.49M$1.10B-28.291,269
SRM
SRM Entertainment
1.3587 of 5 stars
$0.70
+95.5%
N/A-34.5%$7.29M$4.59M-1.71N/APositive News
Gap Up
High Trading Volume
BHAT
Fujian Blue Hat Interactive Entertainment Technology
0.9842 of 5 stars
$0.06
-11.6%
N/A-94.6%$905,000.00$73.69M0.0080

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This page (NASDAQ:HAS) was last updated on 2/22/2025 by MarketBeat.com Staff
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