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Hasbro (HAS) Competitors

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$79.73 -0.67 (-0.83%)
Closing price 09/5/2025 04:00 PM Eastern
Extended Trading
$79.67 -0.06 (-0.08%)
As of 09/5/2025 06:57 PM Eastern
Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more.

HAS vs. JAKK, MAT, STRA, MGM, RCL, BC, PII, RGR, JOUT, and MPX

Should you be buying Hasbro stock or one of its competitors? The main competitors of Hasbro include JAKKS Pacific (JAKK), Mattel (MAT), Strategic Education (STRA), MGM Resorts International (MGM), Royal Caribbean Cruises (RCL), Brunswick (BC), Polaris (PII), Sturm, Ruger & Company, Inc. (RGR), Johnson Outdoors (JOUT), and Marine Products (MPX).

Hasbro vs. Its Competitors

JAKKS Pacific (NASDAQ:JAKK) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their media sentiment, analyst recommendations, profitability, earnings, risk, institutional ownership, dividends and valuation.

JAKKS Pacific currently has a consensus price target of $41.00, indicating a potential upside of 132.95%. Hasbro has a consensus price target of $86.42, indicating a potential upside of 8.39%. Given JAKKS Pacific's higher possible upside, research analysts clearly believe JAKKS Pacific is more favorable than Hasbro.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
JAKKS Pacific
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Hasbro
0 Sell rating(s)
1 Hold rating(s)
11 Buy rating(s)
0 Strong Buy rating(s)
2.92

JAKKS Pacific has a beta of 1.37, indicating that its share price is 37% more volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.59, indicating that its share price is 41% less volatile than the S&P 500.

In the previous week, Hasbro had 18 more articles in the media than JAKKS Pacific. MarketBeat recorded 20 mentions for Hasbro and 2 mentions for JAKKS Pacific. JAKKS Pacific's average media sentiment score of 1.73 beat Hasbro's score of 0.65 indicating that JAKKS Pacific is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
JAKKS Pacific
2 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Hasbro
10 Very Positive mention(s)
3 Positive mention(s)
6 Neutral mention(s)
1 Negative mention(s)
0 Very Negative mention(s)
Positive

JAKKS Pacific pays an annual dividend of $1.00 per share and has a dividend yield of 5.7%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 3.5%. JAKKS Pacific pays out 29.5% of its earnings in the form of a dividend. Hasbro pays out -69.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

JAKKS Pacific has a net margin of 5.62% compared to Hasbro's net margin of -13.37%. Hasbro's return on equity of 64.49% beat JAKKS Pacific's return on equity.

Company Net Margins Return on Equity Return on Assets
JAKKS Pacific5.62% 15.13% 8.03%
Hasbro -13.37%64.49%10.31%

44.4% of JAKKS Pacific shares are held by institutional investors. Comparatively, 91.8% of Hasbro shares are held by institutional investors. 3.9% of JAKKS Pacific shares are held by insiders. Comparatively, 0.9% of Hasbro shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Hasbro has higher revenue and earnings than JAKKS Pacific. Hasbro is trading at a lower price-to-earnings ratio than JAKKS Pacific, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
JAKKS Pacific$691.04M0.28$33.92M$3.395.19
Hasbro$4.14B2.70$385.60M-$4.06-19.64

Summary

Hasbro beats JAKKS Pacific on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding HAS and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HAS vs. The Competition

MetricHasbroTOYS/GAME/HOBBY IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$11.18B$3.49B$8.43B$9.93B
Dividend Yield3.51%4.60%2.99%4.52%
P/E Ratio-19.644.3318.3826.11
Price / Sales2.701.144.88121.52
Price / Cash14.358.9516.7959.28
Price / Book9.393.325.016.09
Net Income$385.60M$237.96M$227.17M$266.51M
7 Day Performance-1.77%0.69%1.11%0.46%
1 Month Performance3.48%3.23%18.61%4.59%
1 Year Performance19.89%-24.57%51.66%26.04%

Hasbro Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HAS
Hasbro
4.6121 of 5 stars
$79.73
-0.8%
$86.42
+8.4%
+17.6%$11.18B$4.14B-19.644,985
JAKK
JAKKS Pacific
4.1815 of 5 stars
$17.77
-1.9%
$41.00
+130.7%
-26.9%$198.14M$691.04M5.24580Positive News
MAT
Mattel
4.5684 of 5 stars
$18.30
-0.9%
$24.38
+33.2%
+0.9%$5.90B$5.38B11.8134,000Positive News
STRA
Strategic Education
4.7022 of 5 stars
$81.35
-0.2%
$99.33
+22.1%
-13.7%$1.94B$1.24B16.913,801Positive News
Insider Trade
MGM
MGM Resorts International
4.3835 of 5 stars
$39.73
+0.4%
$48.83
+22.9%
+2.4%$10.82B$17.21B21.8363,000Trending News
RCL
Royal Caribbean Cruises
4.7137 of 5 stars
$363.07
-0.8%
$327.14
-9.9%
+123.0%$98.62B$17.18B27.22106,000Positive News
BC
Brunswick
3.9504 of 5 stars
$63.56
-0.5%
$68.25
+7.4%
-13.2%$4.15B$5.24B102.5215,000News Coverage
Positive News
PII
Polaris
3.663 of 5 stars
$56.58
+0.4%
$48.33
-14.6%
-27.0%$3.18B$7.18B-30.0916,200Positive News
Ex-Dividend
RGR
Sturm, Ruger & Company, Inc.
1.0185 of 5 stars
$34.64
+0.3%
N/A-14.2%$559.78M$535.64M111.741,780Positive News
Short Interest ↑
JOUT
Johnson Outdoors
2.8402 of 5 stars
$40.32
-0.6%
N/A+10.9%$418.12M$592.85M-10.421,200News Coverage
Positive News
MPX
Marine Products
2.7461 of 5 stars
$8.76
-2.1%
N/A-1.9%$306.43M$236.55M21.89940News Coverage

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This page (NASDAQ:HAS) was last updated on 9/6/2025 by MarketBeat.com Staff
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