RGR vs. SWBI, POWW, VSTO, GTN.A, AMC, MNRO, SBGI, IMAX, BYON, and GDEN
Should you be buying Sturm, Ruger & Company, Inc. stock or one of its competitors? The main competitors of Sturm, Ruger & Company, Inc. include Smith & Wesson Brands (SWBI), AMMO (POWW), Vista Outdoor (VSTO), Gray Television (GTN.A), AMC Entertainment (AMC), Monro (MNRO), Sinclair (SBGI), IMAX (IMAX), Beyond (BYON), and Golden Entertainment (GDEN). These companies are all part of the "consumer discretionary" sector.
Smith & Wesson Brands (NASDAQ:SWBI) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their valuation, analyst recommendations, institutional ownership, media sentiment, earnings, dividends, profitability, community ranking and risk.
Sturm, Ruger & Company, Inc. received 299 more outperform votes than Smith & Wesson Brands when rated by MarketBeat users. Likewise, 65.92% of users gave Sturm, Ruger & Company, Inc. an outperform vote while only 49.06% of users gave Smith & Wesson Brands an outperform vote.
Smith & Wesson Brands has a beta of 1.17, suggesting that its stock price is 17% more volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.31, suggesting that its stock price is 69% less volatile than the S&P 500.
59.3% of Smith & Wesson Brands shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 1.0% of Smith & Wesson Brands shares are owned by insiders. Comparatively, 3.5% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Smith & Wesson Brands pays an annual dividend of $0.48 per share and has a dividend yield of 3.0%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.64 per share and has a dividend yield of 1.5%. Smith & Wesson Brands pays out 84.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 27.7% of its earnings in the form of a dividend. Smith & Wesson Brands has increased its dividend for 3 consecutive years and Sturm, Ruger & Company, Inc. has increased its dividend for 1 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.
Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.
Smith & Wesson Brands presently has a consensus price target of $18.00, suggesting a potential upside of 11.66%. Given Sturm, Ruger & Company, Inc.'s higher possible upside, research analysts plainly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..
Sturm, Ruger & Company, Inc. has a net margin of 7.71% compared to Sturm, Ruger & Company, Inc.'s net margin of 5.05%. Smith & Wesson Brands' return on equity of 12.30% beat Sturm, Ruger & Company, Inc.'s return on equity.
In the previous week, Sturm, Ruger & Company, Inc. had 3 more articles in the media than Smith & Wesson Brands. MarketBeat recorded 3 mentions for Sturm, Ruger & Company, Inc. and 0 mentions for Smith & Wesson Brands. Smith & Wesson Brands' average media sentiment score of 0.76 beat Sturm, Ruger & Company, Inc.'s score of 0.00 indicating that Sturm, Ruger & Company, Inc. is being referred to more favorably in the news media.
Summary
Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 14 of the 21 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding RGR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Sturm, Ruger & Company, Inc. Competitors List
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