Sinclair (SBGI) Competitors

Sinclair (NASDAQ:SBGI) and Gray Television (NYSE:GTN.A) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two companies based on the strength of their analyst recommendations, media sentiment, dividends, earnings, valuation, profitability, community ranking, risk and institutional ownership.

Is SBGI or GTN.A more profitable?

Gray Television has a net margin of 1.30% compared to Sinclair's net margin of -14.34%. Gray Television's return on equity of 2.13% beat Sinclair's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Sinclair	-14.34%	-2.65%	-0.19%
Gray Television	1.30%	2.13%	0.40%

Do analysts prefer SBGI or GTN.A?

Sinclair currently has a consensus target price of $18.14, indicating a potential upside of 24.67%. Given Sinclair's higher probable upside, research analysts clearly believe Sinclair is more favorable than Gray Television.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Sinclair	1 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.20
Gray Television	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	N/A

Which has more volatility & risk, SBGI or GTN.A?

Sinclair has a beta of 1.38, indicating that its share price is 38% more volatile than the S&P 500. Comparatively, Gray Television has a beta of 1.3, indicating that its share price is 30% more volatile than the S&P 500.

Does the media favor SBGI or GTN.A?

In the previous week, Sinclair and Sinclair both had 1 articles in the media. Gray Television's average media sentiment score of 1.05 beat Sinclair's score of 0.95 indicating that Gray Television is being referred to more favorably in the news media.

Company	Overall Sentiment
Sinclair	Positive
Gray Television	Positive

Is SBGI or GTN.A a better dividend stock?

Sinclair pays an annual dividend of $1.00 per share and has a dividend yield of 6.9%. Gray Television pays an annual dividend of $0.32 per share and has a dividend yield of 3.8%. Sinclair pays out -14.0% of its earnings in the form of a dividend. Gray Television pays out -266.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Do institutionals & insiders hold more shares of SBGI or GTN.A?

41.7% of Sinclair shares are held by institutional investors. Comparatively, 0.3% of Gray Television shares are held by institutional investors. 39.6% of Sinclair shares are held by company insiders. Comparatively, 13.3% of Gray Television shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Does the MarketBeat Community believe in SBGI or GTN.A?

Sinclair received 294 more outperform votes than Gray Television when rated by MarketBeat users. However, 66.82% of users gave Gray Television an outperform vote while only 63.47% of users gave Sinclair an outperform vote.

Company	Underperform	Outperform
Sinclair	Outperform Votes 443 63.47%	Underperform Votes 255 36.53%
Gray Television	Outperform Votes 149 66.82%	Underperform Votes 74 33.18%

Which has stronger earnings & valuation, SBGI or GTN.A?

Gray Television has higher revenue and earnings than Sinclair. Gray Television is trading at a lower price-to-earnings ratio than Sinclair, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Sinclair	$3.13B	0.31	-$291M	-$7.12	-2.04
Gray Television	$3.28B	0.25	-$76M	-$0.12	-70.17

Summary

Sinclair and Gray Television tied by winning 9 of the 18 factors compared between the two stocks.