High Tide (HITI) Competitors

MYT Netherlands Parent B.V. (NYSE:MYTE) and High Tide (NASDAQ:HITI) are both small-cap retail companies, but which is the better stock? We will contrast the two businesses based on the strength of their media sentiment, analyst recommendations, institutional ownership, profitability, valuation, risk, dividends and earnings.

Which has better valuation & earnings, MYTE or HITI?

High Tide has lower revenue, but higher earnings than MYT Netherlands Parent B.V.. High Tide is trading at a lower price-to-earnings ratio than MYT Netherlands Parent B.V., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MYT Netherlands Parent B.V.	$881.44M	0.81	-$26.95M	-$0.43	-19.37
High Tide	$381.22M	0.65	-$3.19M	-$0.08	-38.25

Is MYTE or HITI more profitable?

High Tide has a net margin of -1.71% compared to MYT Netherlands Parent B.V.'s net margin of -3.98%. MYT Netherlands Parent B.V.'s return on equity of -5.88% beat High Tide's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
MYT Netherlands Parent B.V.	-3.98%	-5.88%	-3.63%
High Tide	-1.71%	-6.45%	-3.93%

Do analysts recommend MYTE or HITI?

MYT Netherlands Parent B.V. presently has a consensus target price of $14.00, indicating a potential upside of 68.07%. High Tide has a consensus target price of $4.75, indicating a potential upside of 55.23%. Given MYT Netherlands Parent B.V.'s higher probable upside, analysts clearly believe MYT Netherlands Parent B.V. is more favorable than High Tide.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MYT Netherlands Parent B.V.	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
High Tide	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00

Which has more risk & volatility, MYTE or HITI?

MYT Netherlands Parent B.V. has a beta of 1.08, meaning that its share price is 8% more volatile than the S&P 500. Comparatively, High Tide has a beta of 0.52, meaning that its share price is 48% less volatile than the S&P 500.

Do insiders and institutionals believe in MYTE or HITI?

10.1% of MYT Netherlands Parent B.V. shares are owned by institutional investors. Comparatively, 4.5% of High Tide shares are owned by institutional investors. 1.9% of MYT Netherlands Parent B.V. shares are owned by insiders. Comparatively, 12.4% of High Tide shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.

Does the media favor MYTE or HITI?

In the previous week, High Tide had 5 more articles in the media than MYT Netherlands Parent B.V.. MarketBeat recorded 6 mentions for High Tide and 1 mentions for MYT Netherlands Parent B.V.. MYT Netherlands Parent B.V.'s average media sentiment score of 1.73 beat High Tide's score of 0.24 indicating that MYT Netherlands Parent B.V. is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
MYT Netherlands Parent B.V.	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
High Tide	1 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Summary

MYT Netherlands Parent B.V. beats High Tide on 9 of the 15 factors compared between the two stocks.