HNST vs. YSG, REV, NHTC, FLGC, BYON, JMIA, HEPS, DDL, MYTE, and QRTEA
Should you be buying Honest stock or one of its competitors? The main competitors of Honest include Yatsen (YSG), Revlon (REV), Natural Health Trends (NHTC), Flora Growth (FLGC), Beyond (BYON), Jumia Technologies (JMIA), D-Market Elektronik Hizmetler ve Ticaret A.S. (HEPS), Dingdong (Cayman) (DDL), MYT Netherlands Parent B.V. (MYTE), and Qurate Retail (QRTEA).
Honest (NASDAQ:HNST) and Yatsen (NYSE:YSG) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, media sentiment, earnings, dividends, analyst recommendations, community ranking and institutional ownership.
Honest currently has a consensus target price of $4.55, indicating a potential upside of 69.14%. Given Honest's higher probable upside, research analysts clearly believe Honest is more favorable than Yatsen.
Honest received 13 more outperform votes than Yatsen when rated by MarketBeat users. However, 36.36% of users gave Yatsen an outperform vote while only 35.00% of users gave Honest an outperform vote.
Honest has a beta of 1.91, meaning that its share price is 91% more volatile than the S&P 500. Comparatively, Yatsen has a beta of -2.73, meaning that its share price is 373% less volatile than the S&P 500.
In the previous week, Honest had 4 more articles in the media than Yatsen. MarketBeat recorded 4 mentions for Honest and 0 mentions for Yatsen. Honest's average media sentiment score of 1.62 beat Yatsen's score of 0.00 indicating that Honest is being referred to more favorably in the media.
Honest has a net margin of -6.27% compared to Yatsen's net margin of -27.06%. Yatsen's return on equity of -12.10% beat Honest's return on equity.
45.5% of Honest shares are held by institutional investors. 8.6% of Honest shares are held by company insiders. Comparatively, 29.0% of Yatsen shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Honest has higher earnings, but lower revenue than Yatsen. Honest is trading at a lower price-to-earnings ratio than Yatsen, indicating that it is currently the more affordable of the two stocks.
Summary
Honest beats Yatsen on 11 of the 17 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding HNST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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