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Honest (HNST) Competitors

Honest logo
$6.91 +0.41 (+6.31%)
(As of 11/15/2024 ET)

HNST vs. YSG, REV, NHTC, FLGC, RVLV, CWH, DNUT, GO, ASAI, and SVV

Should you be buying Honest stock or one of its competitors? The main competitors of Honest include Yatsen (YSG), Revlon (REV), Natural Health Trends (NHTC), Flora Growth (FLGC), Revolve Group (RVLV), Camping World (CWH), Krispy Kreme (DNUT), Grocery Outlet (GO), Sendas Distribuidora (ASAI), and Savers Value Village (SVV).

Honest vs.

Honest (NASDAQ:HNST) and Yatsen (NYSE:YSG) are both small-cap consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their media sentiment, dividends, analyst recommendations, earnings, institutional ownership, profitability, community ranking, valuation and risk.

45.5% of Honest shares are held by institutional investors. 8.6% of Honest shares are held by insiders. Comparatively, 29.0% of Yatsen shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Honest has a beta of 1.85, meaning that its stock price is 85% more volatile than the S&P 500. Comparatively, Yatsen has a beta of -2.82, meaning that its stock price is 382% less volatile than the S&P 500.

Honest received 20 more outperform votes than Yatsen when rated by MarketBeat users. Likewise, 41.18% of users gave Honest an outperform vote while only 34.78% of users gave Yatsen an outperform vote.

CompanyUnderperformOutperform
HonestOutperform Votes
28
41.18%
Underperform Votes
40
58.82%
YatsenOutperform Votes
8
34.78%
Underperform Votes
15
65.22%

In the previous week, Honest had 40 more articles in the media than Yatsen. MarketBeat recorded 41 mentions for Honest and 1 mentions for Yatsen. Honest's average media sentiment score of 0.93 beat Yatsen's score of 0.00 indicating that Honest is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Honest
18 Very Positive mention(s)
2 Positive mention(s)
9 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Yatsen
0 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Neutral

Honest has a net margin of -1.13% compared to Yatsen's net margin of -26.62%. Honest's return on equity of -3.26% beat Yatsen's return on equity.

Company Net Margins Return on Equity Return on Assets
Honest-1.13% -3.26% -2.06%
Yatsen -26.62%-12.48%-10.21%

Honest presently has a consensus target price of $5.93, suggesting a potential downside of 14.20%. Yatsen has a consensus target price of $3.80, suggesting a potential downside of 5.24%. Given Yatsen's higher possible upside, analysts plainly believe Yatsen is more favorable than Honest.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Honest
0 Sell rating(s)
2 Hold rating(s)
5 Buy rating(s)
1 Strong Buy rating(s)
2.88
Yatsen
0 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
2.00

Honest has higher earnings, but lower revenue than Yatsen. Honest is trading at a lower price-to-earnings ratio than Yatsen, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Honest$355.70M1.96-$39.24M-$0.04-172.75
Yatsen$480.96M0.85-$104.90M-$1.17-3.43

Summary

Honest beats Yatsen on 15 of the 19 factors compared between the two stocks.

New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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HNST vs. The Competition

MetricHonestCatalog & mail IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$697.64M$69.96B$8.14B$8.66B
Dividend YieldN/A3.72%2.73%4.06%
P/E Ratio-172.7516.4018.5217.27
Price / Sales1.960.747.4069.06
Price / CashN/A31.7133.9736.35
Price / Book5.204.403.625.87
Net Income-$39.24M$991.31M$261.75M$225.66M
7 Day Performance57.40%-2.28%-3.30%-1.34%
1 Month Performance82.80%-4.51%-2.65%1.15%
1 Year Performance360.67%26.29%14.88%24.02%

Honest Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
HNST
Honest
1.955 of 5 stars
$6.91
+6.3%
$5.93
-14.2%
+383.2%$697.64M$344.36M-172.75190Analyst Forecast
Short Interest ↓
Analyst Revision
News Coverage
High Trading Volume
YSG
Yatsen
0.4656 of 5 stars
$4.01
+0.3%
N/A-6.7%$407.14M$480.96M-3.431,505Upcoming Earnings
REV
Revlon
N/AN/AN/AN/A$211.59M$2.08B-0.555,800Analyst Forecast
NHTC
Natural Health Trends
1.4495 of 5 stars
$5.70
+1.2%
N/A+6.3%$65.62M$43.92M81.43140Ex-Dividend
Short Interest ↑
Gap Up
FLGC
Flora Growth
2.7276 of 5 stars
$1.17
-10.7%
N/A+17.6%$15.64M$69.01M0.00280Short Interest ↑
Analyst Revision
News Coverage
Gap Up
RVLV
Revolve Group
2.8725 of 5 stars
$32.89
-1.9%
N/A+138.3%$2.32B$1.07B58.731,478
CWH
Camping World
4.4098 of 5 stars
$23.79
-1.6%
N/A+13.8%$2.02B$6.23B-34.4812,656Analyst Upgrade
Short Interest ↓
DNUT
Krispy Kreme
3.968 of 5 stars
$10.89
-1.7%
N/A-16.9%$1.85B$1.71B64.0622,800Analyst Forecast
Short Interest ↓
GO
Grocery Outlet
2.1493 of 5 stars
$17.82
-1.6%
N/A-37.3%$1.73B$4.26B34.94901Short Interest ↑
ASAI
Sendas Distribuidora
3.7297 of 5 stars
$6.18
+1.1%
N/A-54.6%$1.67B$13.32B13.4477,370News Coverage
SVV
Savers Value Village
3.5951 of 5 stars
$9.16
-3.4%
N/A-24.5%$1.46B$1.50B19.9122,000

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This page (NASDAQ:HNST) was last updated on 11/17/2024 by MarketBeat.com Staff
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