Honest (HNST) Competitors $3.79 -0.15 (-3.81%) Closing price 09/10/2025 04:00 PM EasternExtended Trading$3.82 +0.02 (+0.66%) As of 09/10/2025 08:00 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock HNST vs. GRDN, ARHS, NEGG, RVLV, TDUP, SPH, RERE, JMIA, GCT, and HEPSShould you be buying Honest stock or one of its competitors? The main competitors of Honest include Guardian Pharmacy Services (GRDN), Arhaus (ARHS), Newegg Commerce (NEGG), Revolve Group (RVLV), ThredUp (TDUP), Suburban Propane Partners (SPH), ATRenew (RERE), Jumia Technologies (JMIA), GigaCloud Technology (GCT), and D-MARKET Electronic Services & Trading (HEPS). These companies are all part of the "retail" industry. Honest vs. Its Competitors Guardian Pharmacy Services Arhaus Newegg Commerce Revolve Group ThredUp Suburban Propane Partners ATRenew Jumia Technologies GigaCloud Technology D-MARKET Electronic Services & Trading Guardian Pharmacy Services (NYSE:GRDN) and Honest (NASDAQ:HNST) are both small-cap retail companies, but which is the better stock? We will contrast the two businesses based on the strength of their profitability, earnings, dividends, media sentiment, analyst recommendations, institutional ownership, risk and valuation. Do analysts recommend GRDN or HNST? Guardian Pharmacy Services currently has a consensus target price of $25.67, suggesting a potential downside of 11.26%. Honest has a consensus target price of $6.96, suggesting a potential upside of 83.60%. Given Honest's higher possible upside, analysts clearly believe Honest is more favorable than Guardian Pharmacy Services.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Guardian Pharmacy Services 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 3.00Honest 0 Sell rating(s) 4 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.43 Does the media prefer GRDN or HNST? In the previous week, Honest had 8 more articles in the media than Guardian Pharmacy Services. MarketBeat recorded 9 mentions for Honest and 1 mentions for Guardian Pharmacy Services. Honest's average media sentiment score of 1.44 beat Guardian Pharmacy Services' score of 0.14 indicating that Honest is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Guardian Pharmacy Services 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Honest 7 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do insiders and institutionals have more ownership in GRDN or HNST? 45.5% of Honest shares are held by institutional investors. 63.7% of Guardian Pharmacy Services shares are held by insiders. Comparatively, 8.9% of Honest shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Which has better earnings and valuation, GRDN or HNST? Honest has lower revenue, but higher earnings than Guardian Pharmacy Services. Guardian Pharmacy Services is trading at a lower price-to-earnings ratio than Honest, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioGuardian Pharmacy Services$1.23B1.49-$87.29M-$1.52-19.03Honest$378.34M1.11-$6.12M$0.0575.80 Is GRDN or HNST more profitable? Honest has a net margin of 1.66% compared to Guardian Pharmacy Services' net margin of -6.90%. Honest's return on equity of 3.84% beat Guardian Pharmacy Services' return on equity.Company Net Margins Return on Equity Return on Assets Guardian Pharmacy Services-6.90% -52.41% -24.17% Honest 1.66%3.84%2.67% SummaryHonest beats Guardian Pharmacy Services on 10 of the 14 factors compared between the two stocks. Get Honest News Delivered to You Automatically Sign up to receive the latest news and ratings for HNST and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding HNST and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HNST vs. The Competition Export to ExcelMetricHonestCONSM PD IndustryDiscretionary SectorNASDAQ ExchangeMarket Cap$438.40M$2.33B$8.47B$10.07BDividend YieldN/A4.11%3.01%4.53%P/E Ratio75.8217.1218.3226.01Price / Sales1.113.025.07117.75Price / Cash125.7616.6417.0259.95Price / Book2.191.695.026.20Net Income-$6.12M$103.49M$255.12M$270.65M7 Day Performance-4.53%3.66%0.07%2.84%1 Month Performance-5.25%5.40%19.64%7.23%1 Year Performance-5.01%-9.82%53.14%26.49% Honest Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HNSTHonest2.8419 of 5 stars$3.79-3.8%$6.96+83.6%-6.2%$438.40M$378.34M75.82190Positive NewsGRDNGuardian Pharmacy Services0.3232 of 5 stars$26.28+0.5%$25.67-2.3%N/A$1.67B$1.23B-17.293,400ARHSArhaus2.4859 of 5 stars$11.73-0.2%$10.83-7.6%+3.3%$1.65B$1.27B23.462,550Positive NewsNEGGNewegg Commerce1.1796 of 5 stars$41.93-15.3%N/A+145.9%$1.60B$1.24M0.002,200RVLVRevolve Group3.8641 of 5 stars$22.38-1.4%$27.40+22.4%+7.5%$1.59B$1.13B36.101,632Positive NewsTDUPThredUp3.6361 of 5 stars$10.82-3.4%$13.00+20.1%+1,177.4%$1.33B$260.03M-22.081,630News CoverageSPHSuburban Propane Partners0.9981 of 5 stars$18.74+0.7%N/A+2.2%$1.23B$1.33B12.663,098Positive NewsREREATRenew1.9919 of 5 stars$4.72+1.1%N/A+71.9%$1.15B$2.24B39.342,096JMIAJumia Technologies0.789 of 5 stars$8.62-5.6%$4.75-44.9%+101.5%$1.05B$167.49M0.002,163News CoveragePositive NewsGCTGigaCloud Technology2.5765 of 5 stars$26.47+1.3%$24.00-9.3%+52.7%$997.02M$1.16B7.951,561Insider TradeShort Interest ↓HEPSD-MARKET Electronic Services & Trading2.8681 of 5 stars$2.76-1.8%$3.50+26.8%+8.5%$887.02M$1.74B-15.333,743Positive NewsShort Interest ↓ Related Companies and Tools Related Companies GRDN Competitors ARHS Competitors NEGG Competitors RVLV Competitors TDUP Competitors SPH Competitors RERE Competitors JMIA Competitors GCT Competitors HEPS Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:HNST) was last updated on 9/11/2025 by MarketBeat.com Staff From Our PartnersHe Called Nvidia at $1.10. Now, He Says THIS Stock Will…The original Magnificent Seven returned 16,894%—turning $7K into $1.18 million. Now, the man who called Nvi...The Oxford Club | SponsoredWarren Buffett Issues Cryptic Warning on U.S. DollarImagine a bull market so powerful, every single investor became a millionaire. Not by finding the next NVIDIA ...Banyan Hill Publishing | SponsoredWhy Trump’s “Smart Dollar” could rewrite the rulesMUST SEE: Donald Trump's Radical Overhaul of the U.S. Dollar Congress just approved President Trump's lates...Stansberry Research | SponsoredGENIUS Act: The Plot to Seize Your Cash?A new law called the GENIUS Act could quietly trigger the most radical shift in American finance in decades. B...Priority Gold | SponsoredRetire Comfortably with These New Monthly Income ETFs?Too many retirees lie awake at night, worried their savings won’t last. Traditional advice and tiny returns ju...Investors Alley | Sponsored“Sell Nvidia before earnings”Eric Fry just went live with one of his most controversial calls yet: “Sell Nvidia.” While Wall Street has bee...InvestorPlace | Sponsored“Fed Proof” Your Bank Account with THESE 4 Simple StepsStarting as soon as a few months from now, the United States government will make a sweeping change to bank ac...Weiss Ratings | Sponsored2013 Bitcoin miner reveals his trading system (free)While everyone else is gambling on meme coins or chasing the next "100x moonshot," our members are systematica...Crypto Swap Profits | Sponsored Adding Choose a watchlist: Watchlist Adding You have already added ten stocks to your watchlist. Upgrade to MarketBeat All Access to add more stocks to your watchlist. Adding The Honest Company, Inc. Please log in to your account or sign up in order to add this asset to your watchlist. Share Honest With A Colleague Link copied to clipboard. Get 30 Days of MarketBeat All Access for Free Sign up for MarketBeat All Access to gain access to MarketBeat's full suite of research tools. Start Your 30-Day Trial MarketBeat All Access Features Best-in-Class Portfolio Monitoring Get personalized stock ideas. Compare portfolio to indices. Check stock news, ratings, SEC filings, and more. Stock Ideas and Recommendations See daily stock ideas from top analysts. Receive short-term trading ideas from MarketBeat. Identify trending stocks on social media. Advanced Stock Screeners and Research Tools Use our seven stock screeners to find suitable stocks. Stay informed with MarketBeat's real-time news. Export data to Excel for personal analysis. Sign in to your free account to enjoy these benefits In-depth profiles and analysis for 20,000 public companies. Real-time analyst ratings, insider transactions, earnings data, and more. Our daily ratings and market update email newsletter. Sign in to your free account to enjoy all that MarketBeat has to offer. Sign In Create Account Your Email Address: Email Address Required Your Password: Password Required Log In or Sign in with Facebook Sign in with Google Forgot your password? Your Email Address: Please enter your email address. Please enter a valid email address Choose a Password: Please enter your password. Your password must be at least 8 characters long and contain at least 1 number, 1 letter, and 1 special character. Create My Account (Free) or Sign in with Facebook Sign in with Google By creating a free account, you agree to our terms of service. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Free HNST Stock Alerts