Honest (HNST) Stock Price, News & Analysis

Company Overview

The Honest Company, Inc. (NASDAQ: HNST) is an American consumer goods firm specializing in eco-friendly and responsibly formulated products for babies, personal care, beauty and home cleaning. The company emphasizes transparency in ingredient sourcing and product safety, positioning itself in the premium segment of mass-market retail and direct-to-consumer channels.

Honest was founded in 2011 by actress Jessica Alba and environmental health advocate Christopher Gavigan with a mission to offer parents household and baby care items free from harsh chemicals and synthetic fragrances. Over time, the company has broadened its portfolio to include Honest Beauty skincare and makeup, as well as Honest Nutrition supplements, all developed under its signature ingredient-screening guidelines.

Distribution is split between a subscription-based e-commerce platform and partnerships with major retailers such as Target, Amazon, Walmart and Costco. While its primary market is the United States, Honest products are also available in Canada and select international outlets via retail and online channels. This multi-channel approach supports recurring revenue through refillable bundles and product launches tailored to consumer health and wellness trends.

In July 2020, Honest named Nick Vlahos as chief executive officer, drawing on his experience as a senior executive at The Clorox Company. Under Vlahos’s leadership, the company completed its initial public offering in May 2021 and continues to pursue innovation in sustainable packaging, widened distribution and new product categories while maintaining its founding commitment to safe, transparent ingredients.

Key Stats

• Today's Range: $3.98 to $4.08
• 50-Day Range: $3.66 to $5.15
• 52-Week Range: $3.32 to $8.97
• Volume: 2.46 million shs
• Average Volume: 3.59 million shs
• Market Capitalization: $446.19 million
• P/E Ratio: 80.22
• Dividend Yield: N/A
• Price Target: $6.96
• Consensus Rating: Moderate Buy

Honest Stock Analysis - MarketRank™

Honest scored higher than 58% of companies evaluated by MarketBeat, and ranked 155th out of 289 stocks in the consumer discretionary sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.7 / 5
• Analyst Rating: Moderate Buy

Consensus Rating

Honest has received a consensus rating of Moderate Buy. The company's average rating score is 2.50, and is based on 3 buy ratings, 3 hold ratings, and no sell ratings.

Upside Potential

Honest has a consensus price target of $6.96, representing about 73.5% upside from its current price of $4.01.

Amount of Analyst Coverage

Honest has only been the subject of 2 research reports in the past 90 days.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Honest are expected to grow in the coming year, from ($0.07) to $0.04 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Honest is 80.22, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 277.91.

Price to Earnings Ratio vs. Sector

The P/E ratio of Honest is 80.22, which means that it is trading at a more expensive P/E ratio than the Consumer Discretionary sector average P/E ratio of about 18.37.

Price to Book Value per Share Ratio

Honest has a P/B Ratio of 2.32. P/B Ratios below 3 indicates that a company is reasonably valued with respect to its assets and liabilities.

Short Interest

• Score: 1.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

14.09% of the float of Honest has been sold short.

Short Interest Ratio / Days to Cover

Honest has a short interest ratio ("days to cover") of 4.

Change versus previous month

Short interest in Honest has recently increased by 19.67%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Honest does not currently pay a dividend.

Dividend Growth

Honest does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

14.09% of the float of Honest has been sold short.

Short Interest Ratio / Days to Cover

Honest has a short interest ratio ("days to cover") of 4.

Change versus previous month

Short interest in Honest has recently increased by 19.67%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 4.2 / 5
• News Sentiment: 1.63

News Sentiment

Honest has a news sentiment score of 1.63. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.80 average news sentiment score of Consumer Discretionary companies.

News Coverage This Week

MarketBeat has tracked 6 news articles for Honest this week, compared to 5 articles on an average week.

Search Interest

22 people have searched for HNST on MarketBeat in the last 30 days. This is an increase of 57% compared to the previous 30 days.

MarketBeat Follows

5 people have added Honest to their MarketBeat watchlist in the last 30 days. This is an increase of 67% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: Selling Shares

Insider Buying vs. Insider Selling

In the past three months, Honest insiders have sold more of their company's stock than they have bought. Specifically, they have bought $0.00 in company stock and sold $481,398.00 in company stock.

Percentage Held by Insiders

Only 8.90% of the stock of Honest is held by insiders.

Percentage Held by Institutions

45.54% of the stock of Honest is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

HNST Stock Analysis - Frequently Asked Questions

How have HNST shares performed this year?

Honest's stock was trading at $6.93 on January 1st, 2025. Since then, HNST shares have decreased by 42.1% and is now trading at $4.01.

How were Honest's earnings last quarter?

The Honest Company, Inc. (NASDAQ:HNST) announced its quarterly earnings results on Wednesday, August, 6th. The company reported $0.03 EPS for the quarter, missing analysts' consensus estimates of $0.05 by $0.02. The company had revenue of $93.46 million for the quarter, compared to analyst estimates of $92.18 million. Honest had a trailing twelve-month return on equity of 3.84% and a net margin of 1.66%.
Read the conference call transcript.

When did Honest IPO?

Honest (HNST) raised $400 million in an initial public offering on Wednesday, May 5th 2021. The company issued 25,800,000 shares at $14.00-$17.00 per share. Morgan Stanley, J.P. Morgan, Jefferies, BofA Securities, Citigroup, William Blair and Guggenheim Securities acted as the underwriters for the IPO and Telsey Advisory Group, C.L. King & Associates, Loop Capital Markets, Penserra Securities and Ramirez & Co. were co-managers.

Who are Honest's major shareholders?

Top institutional investors of Honest include Geode Capital Management LLC (1.88%), Qube Research & Technologies Ltd (1.11%), Ameriprise Financial Inc. (0.79%) and Marshall Wace LLP (0.71%). Insiders that own company stock include Shared Abacus Lp Thc, Venture Manageme Institutional, Carla Vernon, Nikolaos A Vlahos, Jessica Warren, Kelly J Kennedy, Katherine Barton, David Loretta, Brendan Sheehey, Rick Rexing, Peter C Gerstberger, Stephen Winchell, Jonathan Mayle, James D White, Dorria L Ball, Thomas Sternweis and Janis Hoyt.
View institutional ownership trends.

How do I buy shares of Honest?

Shares of HNST stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Honest own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Honest investors own include Waste Connections (WCN), The RMR Group (RMR), iShares Micro-Cap ETF (IWC), DiamondRock Hospitality (DRH), American Water Works (AWK), AU Optronics (AUOTY) and Triple Flag Precious Metals (TFPM).

Company Calendar

• Last Earnings: 8/06/2025
• Today: 9/06/2025
• Next Earnings (Estimated): 11/11/2025
• Fiscal Year End: 12/31/2025

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Consumer Discretionary
• Industry: CONSM PD - MISC DIS
• Sub-Industry: Retail
• Current Symbol: NASDAQ:HNST
• CIK: 1530979
• Web: www.honest.com
• Phone: 888-862-8818
• Fax: N/A
• Employees: 190
• Year Founded: 2012

Price Target and Rating

• Average Price Target for Honest: $6.96
• High Price Target: $9.50
• Low Price Target: $4.25
• Potential Upside/Downside: +73.5%
• Consensus Rating: Moderate Buy
• Rating Score (0-4): 2.50
• Research Coverage: 6 Analysts

Profitability

• EPS (Trailing Twelve Months): $0.05
• Trailing P/E Ratio: 80.22
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$6.12 million
• Net Margins: 1.66%
• Pretax Margin: 1.69%
• Return on Equity: 3.84%
• Return on Assets: 2.67%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 4.15
• Quick Ratio: 2.36

Sales & Book Value

• Annual Sales: $378.34 million
• Price / Sales: 1.18
• Cash Flow: $0.03 per share
• Price / Cash Flow: 126.72
• Book Value: $1.73 per share
• Price / Book: 2.32

Miscellaneous

• Outstanding Shares: 111,270,000
• Free Float: 101,366,000
• Market Cap: $446.19 million
• Optionable: Optionable
• Beta: 2.32