Hooker Furnishings (HOFT) Competitors

Flexsteel Industries (NASDAQ:FLXS) and Hooker Furnishings (NASDAQ:HOFT) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their dividends, community ranking, earnings, media sentiment, valuation, institutional ownership, profitability, risk and analyst recommendations.

Is FLXS or HOFT a better dividend stock?

Flexsteel Industries pays an annual dividend of $0.68 per share and has a dividend yield of 1.8%. Hooker Furnishings pays an annual dividend of $0.92 per share and has a dividend yield of 8.4%. Flexsteel Industries pays out 19.0% of its earnings in the form of a dividend. Hooker Furnishings pays out -101.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hooker Furnishings is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do insiders and institutionals hold more shares of FLXS or HOFT?

36.3% of Flexsteel Industries shares are held by institutional investors. Comparatively, 73.6% of Hooker Furnishings shares are held by institutional investors. 15.6% of Flexsteel Industries shares are held by company insiders. Comparatively, 1.7% of Hooker Furnishings shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Is FLXS or HOFT more profitable?

Flexsteel Industries has a net margin of 4.63% compared to Hooker Furnishings' net margin of -2.46%. Flexsteel Industries' return on equity of 11.25% beat Hooker Furnishings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Flexsteel Industries	4.63%	11.25%	6.33%
Hooker Furnishings	-2.46%	-3.51%	-2.28%

Does the media favor FLXS or HOFT?

In the previous week, Hooker Furnishings had 1 more articles in the media than Flexsteel Industries. MarketBeat recorded 5 mentions for Hooker Furnishings and 4 mentions for Flexsteel Industries. Flexsteel Industries' average media sentiment score of 1.69 beat Hooker Furnishings' score of 0.47 indicating that Flexsteel Industries is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Flexsteel Industries	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive
Hooker Furnishings	0 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has better valuation & earnings, FLXS or HOFT?

Flexsteel Industries has higher revenue and earnings than Hooker Furnishings. Hooker Furnishings is trading at a lower price-to-earnings ratio than Flexsteel Industries, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Flexsteel Industries	$430.53M	0.47	$10.53M	$3.58	10.79
Hooker Furnishings	$389.78M	0.30	$9.86M	-$0.91	-12.02

Does the MarketBeat Community prefer FLXS or HOFT?

Flexsteel Industries received 9 more outperform votes than Hooker Furnishings when rated by MarketBeat users. Likewise, 67.58% of users gave Flexsteel Industries an outperform vote while only 56.53% of users gave Hooker Furnishings an outperform vote.

Company	Underperform	Outperform
Flexsteel Industries	Outperform Votes 221 67.58%	Underperform Votes 106 32.42%
Hooker Furnishings	Outperform Votes 212 56.53%	Underperform Votes 163 43.47%

Which has more risk and volatility, FLXS or HOFT?

Flexsteel Industries has a beta of 0.31, meaning that its stock price is 69% less volatile than the S&P 500. Comparatively, Hooker Furnishings has a beta of 1.16, meaning that its stock price is 16% more volatile than the S&P 500.

Summary

Flexsteel Industries beats Hooker Furnishings on 12 of the 17 factors compared between the two stocks.