Hooker Furnishings (HOFT) Competitors

Flexsteel Industries (NASDAQ:FLXS) and Hooker Furnishings (NASDAQ:HOFT) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, institutional ownership, earnings, media sentiment, valuation, community ranking, risk and analyst recommendations.

Which has more volatility & risk, FLXS or HOFT?

Flexsteel Industries has a beta of 0.39, indicating that its share price is 61% less volatile than the S&P 500. Comparatively, Hooker Furnishings has a beta of 1.25, indicating that its share price is 25% more volatile than the S&P 500.

Does the MarketBeat Community favor FLXS or HOFT?

Flexsteel Industries received 9 more outperform votes than Hooker Furnishings when rated by MarketBeat users. Likewise, 67.58% of users gave Flexsteel Industries an outperform vote while only 56.84% of users gave Hooker Furnishings an outperform vote.

Company	Underperform	Outperform
Flexsteel Industries	Outperform Votes 221 67.58%	Underperform Votes 106 32.42%
Hooker Furnishings	Outperform Votes 212 56.84%	Underperform Votes 161 43.16%

Does the media refer more to FLXS or HOFT?

In the previous week, Hooker Furnishings had 1 more articles in the media than Flexsteel Industries. MarketBeat recorded 1 mentions for Hooker Furnishings and 0 mentions for Flexsteel Industries. Hooker Furnishings' average media sentiment score of 0.59 beat Flexsteel Industries' score of 0.00 indicating that Hooker Furnishings is being referred to more favorably in the news media.

Company	Overall Sentiment
Flexsteel Industries	Neutral
Hooker Furnishings	Positive

Do insiders & institutionals hold more shares of FLXS or HOFT?

36.3% of Flexsteel Industries shares are owned by institutional investors. Comparatively, 73.6% of Hooker Furnishings shares are owned by institutional investors. 15.6% of Flexsteel Industries shares are owned by insiders. Comparatively, 1.7% of Hooker Furnishings shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Is FLXS or HOFT more profitable?

Flexsteel Industries has a net margin of 4.63% compared to Hooker Furnishings' net margin of -2.46%. Flexsteel Industries' return on equity of 11.25% beat Hooker Furnishings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Flexsteel Industries	4.63%	11.25%	6.33%
Hooker Furnishings	-2.46%	-3.51%	-2.28%

Is FLXS or HOFT a better dividend stock?

Flexsteel Industries pays an annual dividend of $0.68 per share and has a dividend yield of 1.5%. Hooker Furnishings pays an annual dividend of $0.92 per share and has a dividend yield of 7.0%. Flexsteel Industries pays out 19.0% of its earnings in the form of a dividend. Hooker Furnishings pays out -101.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hooker Furnishings is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has better valuation and earnings, FLXS or HOFT?

Flexsteel Industries has higher earnings, but lower revenue than Hooker Furnishings. Hooker Furnishings is trading at a lower price-to-earnings ratio than Flexsteel Industries, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Flexsteel Industries	$412.75M	0.59	$10.53M	$3.58	12.88
Hooker Furnishings	$433.23M	0.32	$9.86M	-$0.91	-14.38

Summary

Flexsteel Industries beats Hooker Furnishings on 10 of the 17 factors compared between the two stocks.