Hooker Furnishings (HOFT) Competitors

Hooker Furnishings (NASDAQ:HOFT) and Flexsteel Industries (NASDAQ:FLXS) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, risk, analyst recommendations, dividends, valuation, community ranking, profitability, media sentiment and institutional ownership.

Which has stronger valuation and earnings, HOFT or FLXS?

Flexsteel Industries has lower revenue, but higher earnings than Hooker Furnishings. Hooker Furnishings is trading at a lower price-to-earnings ratio than Flexsteel Industries, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hooker Furnishings	$433.23M	0.33	$9.86M	-$0.91	-14.56
Flexsteel Industries	$422.16M	0.62	$10.53M	$2.53	20.02

Does the MarketBeat Community favor HOFT or FLXS?

Flexsteel Industries received 9 more outperform votes than Hooker Furnishings when rated by MarketBeat users. Likewise, 67.58% of users gave Flexsteel Industries an outperform vote while only 57.14% of users gave Hooker Furnishings an outperform vote.

Company	Underperform	Outperform
Hooker Furnishings	Outperform Votes 212 57.14%	Underperform Votes 159 42.86%
Flexsteel Industries	Outperform Votes 221 67.58%	Underperform Votes 106 32.42%

Does the media refer more to HOFT or FLXS?

In the previous week, Hooker Furnishings and Hooker Furnishings both had 2 articles in the media. Hooker Furnishings' average media sentiment score of 0.98 beat Flexsteel Industries' score of 0.00 indicating that Hooker Furnishings is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Hooker Furnishings	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Flexsteel Industries	0 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more volatility and risk, HOFT or FLXS?

Hooker Furnishings has a beta of 1.26, indicating that its stock price is 26% more volatile than the S&P 500. Comparatively, Flexsteel Industries has a beta of 0.41, indicating that its stock price is 59% less volatile than the S&P 500.

Is HOFT or FLXS more profitable?

Flexsteel Industries has a net margin of 3.30% compared to Hooker Furnishings' net margin of -2.46%. Flexsteel Industries' return on equity of 10.09% beat Hooker Furnishings' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hooker Furnishings	-2.46%	-3.51%	-2.28%
Flexsteel Industries	3.30%	10.09%	5.50%

Is HOFT or FLXS a better dividend stock?

Hooker Furnishings pays an annual dividend of $0.92 per share and has a dividend yield of 6.9%. Flexsteel Industries pays an annual dividend of $0.68 per share and has a dividend yield of 1.3%. Hooker Furnishings pays out -101.1% of its earnings in the form of a dividend. Flexsteel Industries pays out 26.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Hooker Furnishings is clearly the better dividend stock, given its higher yield and lower payout ratio.

Do institutionals and insiders have more ownership in HOFT or FLXS?

73.6% of Hooker Furnishings shares are held by institutional investors. Comparatively, 36.3% of Flexsteel Industries shares are held by institutional investors. 1.7% of Hooker Furnishings shares are held by company insiders. Comparatively, 15.6% of Flexsteel Industries shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Flexsteel Industries beats Hooker Furnishings on 10 of the 16 factors compared between the two stocks.