Hour Loop (HOUR) Competitors

Lulu's Fashion Lounge (NASDAQ:LVLU) and Hour Loop (NASDAQ:HOUR) are both small-cap retail/wholesale companies, but which is the superior business? We will compare the two businesses based on the strength of their valuation, earnings, institutional ownership, risk, media sentiment, dividends, analyst recommendations and profitability.

Does the media favor LVLU or HOUR?

In the previous week, Lulu's Fashion Lounge's average media sentiment score of 1.89 beat Hour Loop's score of 1.87 indicating that Lulu's Fashion Lounge is being referred to more favorably in the media.

Company	Overall Sentiment
Lulu's Fashion Lounge	Very Positive
Hour Loop	Very Positive

Do insiders & institutionals believe in LVLU or HOUR?

73.8% of Lulu's Fashion Lounge shares are held by institutional investors. Comparatively, 0.3% of Hour Loop shares are held by institutional investors. 7.7% of Lulu's Fashion Lounge shares are held by company insiders. Comparatively, 95.0% of Hour Loop shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Is LVLU or HOUR more profitable?

Hour Loop has a net margin of 0.18% compared to Lulu's Fashion Lounge's net margin of -19.01%. Hour Loop's return on equity of 4.14% beat Lulu's Fashion Lounge's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lulu's Fashion Lounge	-19.01%	-103.82%	-22.38%
Hour Loop	0.18%	4.14%	1.08%

Which has preferable valuation and earnings, LVLU or HOUR?

Hour Loop has lower revenue, but higher earnings than Lulu's Fashion Lounge. Lulu's Fashion Lounge is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lulu's Fashion Lounge	$315.89M	0.04	-$55.29M	-$20.54	-0.21
Hour Loop	$138.25M	0.43	$660K	$0.01	169.00

Do analysts prefer LVLU or HOUR?

Lulu's Fashion Lounge presently has a consensus price target of $15.00, suggesting a potential upside of 242.47%. Given Lulu's Fashion Lounge's stronger consensus rating and higher probable upside, research analysts plainly believe Lulu's Fashion Lounge is more favorable than Hour Loop.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lulu's Fashion Lounge	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Hour Loop	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Which has more risk & volatility, LVLU or HOUR?

Lulu's Fashion Lounge has a beta of 0.32, meaning that its share price is 68% less volatile than the S&P 500. Comparatively, Hour Loop has a beta of 1.2, meaning that its share price is 20% more volatile than the S&P 500.

Summary

Hour Loop beats Lulu's Fashion Lounge on 9 of the 14 factors compared between the two stocks.