Hour Loop (HOUR) Competitors

Baozun (NASDAQ:BZUN) and Hour Loop (NASDAQ:HOUR) are both small-cap computer and technology companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, media sentiment, risk, analyst recommendations, earnings, community ranking, institutional ownership, valuation and dividends.

Does the media prefer BZUN or HOUR?

In the previous week, Hour Loop had 1 more articles in the media than Baozun. MarketBeat recorded 2 mentions for Hour Loop and 1 mentions for Baozun. Hour Loop's average media sentiment score of 0.90 beat Baozun's score of 0.59 indicating that Hour Loop is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Baozun	0 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Hour Loop	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals & insiders have more ownership in BZUN or HOUR?

47.3% of Baozun shares are owned by institutional investors. Comparatively, 0.3% of Hour Loop shares are owned by institutional investors. 59.2% of Baozun shares are owned by company insiders. Comparatively, 95.0% of Hour Loop shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Which has more risk & volatility, BZUN or HOUR?

Baozun has a beta of 0.32, suggesting that its stock price is 68% less volatile than the S&P 500. Comparatively, Hour Loop has a beta of 1.06, suggesting that its stock price is 6% more volatile than the S&P 500.

Do analysts prefer BZUN or HOUR?

Baozun presently has a consensus target price of $3.20, indicating a potential downside of 14.21%. Given Baozun's stronger consensus rating and higher possible upside, equities research analysts plainly believe Baozun is more favorable than Hour Loop.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Baozun	0 Sell rating(s)	2 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.33
Hour Loop	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the MarketBeat Community believe in BZUN or HOUR?

Baozun received 408 more outperform votes than Hour Loop when rated by MarketBeat users. However, 66.67% of users gave Hour Loop an outperform vote while only 60.29% of users gave Baozun an outperform vote.

Company	Underperform	Outperform
Baozun	Outperform Votes 410 60.29%	Underperform Votes 270 39.71%
Hour Loop	Outperform Votes 2 66.67%	Underperform Votes 1 33.33%

Is BZUN or HOUR more profitable?

Hour Loop has a net margin of 1.24% compared to Baozun's net margin of -2.55%. Hour Loop's return on equity of 31.06% beat Baozun's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Baozun	-2.55%	-5.58%	-2.33%
Hour Loop	1.24%	31.06%	7.99%

Which has better valuation and earnings, BZUN or HOUR?

Hour Loop has lower revenue, but higher earnings than Baozun. Baozun is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Baozun	$1.24B	0.19	-$39.22M	-$0.54	-6.91
Hour Loop	$132.12M	0.51	-$2.43M	$0.05	38.41

Summary

Hour Loop beats Baozun on 12 of the 18 factors compared between the two stocks.