Hour Loop (HOUR) Competitors

High Tide (NASDAQ:HITI) and Hour Loop (NASDAQ:HOUR) are both small-cap medical companies, but which is the better investment? We will compare the two companies based on the strength of their profitability, valuation, earnings, dividends, institutional ownership, risk, media sentiment, community ranking and analyst recommendations.

Is HITI or HOUR more profitable?

Hour Loop has a net margin of 1.24% compared to High Tide's net margin of -0.81%. Hour Loop's return on equity of 31.06% beat High Tide's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
High Tide	-0.81%	-2.93%	-1.78%
Hour Loop	1.24%	31.06%	7.99%

Which has more risk & volatility, HITI or HOUR?

High Tide has a beta of 0.61, suggesting that its share price is 39% less volatile than the S&P 500. Comparatively, Hour Loop has a beta of 1.18, suggesting that its share price is 18% more volatile than the S&P 500.

Do insiders and institutionals hold more shares of HITI or HOUR?

4.5% of High Tide shares are held by institutional investors. Comparatively, 0.3% of Hour Loop shares are held by institutional investors. 12.4% of High Tide shares are held by company insiders. Comparatively, 95.0% of Hour Loop shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Does the MarketBeat Community believe in HITI or HOUR?

High Tide received 10 more outperform votes than Hour Loop when rated by MarketBeat users. However, 66.67% of users gave Hour Loop an outperform vote while only 46.15% of users gave High Tide an outperform vote.

Company	Underperform	Outperform
High Tide	Outperform Votes 12 46.15%	Underperform Votes 14 53.85%
Hour Loop	Outperform Votes 2 66.67%	Underperform Votes 1 33.33%

Which has better valuation and earnings, HITI or HOUR?

Hour Loop has lower revenue, but higher earnings than High Tide. High Tide is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
High Tide	$536.70M	0.35	-$3.19M	-$0.05	-46.20
Hour Loop	$138.25M	0.32	-$2.43M	$0.02	62.00

Does the media prefer HITI or HOUR?

In the previous week, High Tide had 3 more articles in the media than Hour Loop. MarketBeat recorded 4 mentions for High Tide and 1 mentions for Hour Loop. High Tide's average media sentiment score of 0.50 beat Hour Loop's score of 0.43 indicating that High Tide is being referred to more favorably in the media.

Company	Overall Sentiment
High Tide	Positive
Hour Loop	Neutral

Do analysts rate HITI or HOUR?

High Tide presently has a consensus price target of $4.50, indicating a potential upside of 94.81%. Given High Tide's stronger consensus rating and higher possible upside, analysts clearly believe High Tide is more favorable than Hour Loop.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
High Tide	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	2 Strong Buy rating(s)	3.67
Hour Loop	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

High Tide beats Hour Loop on 10 of the 19 factors compared between the two stocks.