Hour Loop (HOUR) Competitors

a.k.a. Brands (NYSE:AKA) and Hour Loop (NASDAQ:HOUR) are both small-cap retail/wholesale companies, but which is the better investment? We will contrast the two businesses based on the strength of their dividends, profitability, institutional ownership, earnings, media sentiment, valuation, community ranking, risk and analyst recommendations.

Which has more volatility & risk, AKA or HOUR?

a.k.a. Brands has a beta of 1.41, indicating that its share price is 41% more volatile than the S&P 500. Comparatively, Hour Loop has a beta of 1.3, indicating that its share price is 30% more volatile than the S&P 500.

Does the media favor AKA or HOUR?

In the previous week, a.k.a. Brands had 1 more articles in the media than Hour Loop. MarketBeat recorded 1 mentions for a.k.a. Brands and 0 mentions for Hour Loop. a.k.a. Brands' average media sentiment score of 0.00 beat Hour Loop's score of -0.41 indicating that a.k.a. Brands is being referred to more favorably in the media.

Company	Overall Sentiment
a.k.a. Brands	Neutral
Hour Loop	Neutral

Do institutionals & insiders hold more shares of AKA or HOUR?

55.4% of a.k.a. Brands shares are held by institutional investors. Comparatively, 0.3% of Hour Loop shares are held by institutional investors. 17.1% of a.k.a. Brands shares are held by company insiders. Comparatively, 95.0% of Hour Loop shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Do analysts prefer AKA or HOUR?

a.k.a. Brands currently has a consensus target price of $24.00, indicating a potential upside of 25.39%. Given a.k.a. Brands' stronger consensus rating and higher possible upside, research analysts clearly believe a.k.a. Brands is more favorable than Hour Loop.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
a.k.a. Brands	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Hour Loop	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the MarketBeat Community favor AKA or HOUR?

a.k.a. Brands received 17 more outperform votes than Hour Loop when rated by MarketBeat users. However, 66.67% of users gave Hour Loop an outperform vote while only 28.79% of users gave a.k.a. Brands an outperform vote.

Company	Underperform	Outperform
a.k.a. Brands	Outperform Votes 19 28.79%	Underperform Votes 47 71.21%
Hour Loop	Outperform Votes 2 66.67%	Underperform Votes 1 33.33%

Which has stronger earnings and valuation, AKA or HOUR?

Hour Loop has lower revenue, but higher earnings than a.k.a. Brands. a.k.a. Brands is trading at a lower price-to-earnings ratio than Hour Loop, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
a.k.a. Brands	$546.26M	0.37	-$98.89M	-$2.89	-6.62
Hour Loop	$132.12M	0.40	-$2.43M	$0.05	30.11

Is AKA or HOUR more profitable?

Hour Loop has a net margin of 1.24% compared to a.k.a. Brands' net margin of -5.41%. Hour Loop's return on equity of 31.06% beat a.k.a. Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
a.k.a. Brands	-5.41%	-20.82%	-7.69%
Hour Loop	1.24%	31.06%	7.99%

Summary

Hour Loop beats a.k.a. Brands on 9 of the 17 factors compared between the two stocks.