Heartland Financial USA (HTLF) Competitors $65.24 -1.60 (-2.39%) (As of 12/17/2024 ET) Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends HTLF vs. FHN, WBS, WAL, PNFP, CFR, WTFC, CBSH, ZION, SSB, and SNVShould you be buying Heartland Financial USA stock or one of its competitors? The main competitors of Heartland Financial USA include First Horizon (FHN), Webster Financial (WBS), Western Alliance Bancorporation (WAL), Pinnacle Financial Partners (PNFP), Cullen/Frost Bankers (CFR), Wintrust Financial (WTFC), Commerce Bancshares (CBSH), Zions Bancorporation, National Association (ZION), SouthState (SSB), and Synovus Financial (SNV). These companies are all part of the "regional banks" industry. Heartland Financial USA vs. First Horizon Webster Financial Western Alliance Bancorporation Pinnacle Financial Partners Cullen/Frost Bankers Wintrust Financial Commerce Bancshares Zions Bancorporation, National Association SouthState Synovus Financial Heartland Financial USA (NASDAQ:HTLF) and First Horizon (NYSE:FHN) are both finance companies, but which is the better investment? We will compare the two companies based on the strength of their earnings, valuation, community ranking, media sentiment, institutional ownership, risk, profitability, analyst recommendations and dividends. Does the MarketBeat Community believe in HTLF or FHN? First Horizon received 103 more outperform votes than Heartland Financial USA when rated by MarketBeat users. However, 56.60% of users gave Heartland Financial USA an outperform vote while only 54.57% of users gave First Horizon an outperform vote. CompanyUnderperformOutperformHeartland Financial USAOutperform Votes39956.60% Underperform Votes30643.40% First HorizonOutperform Votes50254.57% Underperform Votes41845.43% Is HTLF or FHN a better dividend stock? Heartland Financial USA pays an annual dividend of $1.20 per share and has a dividend yield of 1.8%. First Horizon pays an annual dividend of $0.60 per share and has a dividend yield of 3.0%. Heartland Financial USA pays out 67.0% of its earnings in the form of a dividend. First Horizon pays out 43.5% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. First Horizon is clearly the better dividend stock, given its higher yield and lower payout ratio. Which has more risk & volatility, HTLF or FHN? Heartland Financial USA has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500. Comparatively, First Horizon has a beta of 0.91, meaning that its share price is 9% less volatile than the S&P 500. Is HTLF or FHN more profitable? First Horizon has a net margin of 15.43% compared to Heartland Financial USA's net margin of 8.79%. Heartland Financial USA's return on equity of 10.81% beat First Horizon's return on equity.Company Net Margins Return on Equity Return on Assets Heartland Financial USA8.79% 10.81% 1.09% First Horizon 15.43%9.51%1.01% Which has preferable valuation and earnings, HTLF or FHN? First Horizon has higher revenue and earnings than Heartland Financial USA. First Horizon is trading at a lower price-to-earnings ratio than Heartland Financial USA, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHeartland Financial USA$603.99M4.63$79.92M$1.7936.45First Horizon$3.17B3.34$897M$1.3814.45 Do institutionals & insiders have more ownership in HTLF or FHN? 71.6% of Heartland Financial USA shares are owned by institutional investors. Comparatively, 80.3% of First Horizon shares are owned by institutional investors. 1.8% of Heartland Financial USA shares are owned by company insiders. Comparatively, 0.9% of First Horizon shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth. Does the media favor HTLF or FHN? In the previous week, First Horizon had 11 more articles in the media than Heartland Financial USA. MarketBeat recorded 18 mentions for First Horizon and 7 mentions for Heartland Financial USA. Heartland Financial USA's average media sentiment score of 0.95 beat First Horizon's score of 0.68 indicating that Heartland Financial USA is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Heartland Financial USA 4 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive First Horizon 5 Very Positive mention(s) 1 Positive mention(s) 10 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Do analysts prefer HTLF or FHN? Heartland Financial USA currently has a consensus price target of $45.60, indicating a potential downside of 30.10%. First Horizon has a consensus price target of $20.38, indicating a potential upside of 2.20%. Given First Horizon's higher possible upside, analysts plainly believe First Horizon is more favorable than Heartland Financial USA.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Heartland Financial USA 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 1 Strong Buy rating(s) 3.00First Horizon 0 Sell rating(s) 6 Hold rating(s) 7 Buy rating(s) 0 Strong Buy rating(s) 2.54 SummaryHeartland Financial USA beats First Horizon on 11 of the 21 factors compared between the two stocks. Ad Brownstone ResearchDo this Before Elon’s Reveal on January 22ndElon’s newest tech could pay you an extra $30,000 a year — while you sleep. It’s smaller than a quarter but designed to power a $9 trillion AI revolution. And I’ve identified a little-known supplier Elon is depending on to make it all happen.I urge you to watch this video now. Get Heartland Financial USA News Delivered to You Automatically Sign up to receive the latest news and ratings for HTLF and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart HTLF vs. The Competition Export to ExcelMetricHeartland Financial USAState commercial banks IndustryFinance SectorNASDAQ ExchangeMarket Cap$2.80B$3.22B$10.49B$9.31BDividend Yield1.81%3.49%10.34%4.06%P/E Ratio36.4517.3048.8417.54Price / Sales4.633.433,155.95140.34Price / Cash11.5111.2830.5637.95Price / Book1.531.322.764.92Net Income$79.92M$406.76M$1.02B$225.78M7 Day Performance-4.02%-2.29%-1.39%-1.58%1 Month Performance-0.12%-0.26%-0.09%6.67%1 Year Performance74.67%22.60%16.24%22.48% Heartland Financial USA Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)HTLFHeartland Financial USA3.9362 of 5 stars$65.24-2.4%$45.60-30.1%+75.5%$2.80B$603.99M36.451,970Analyst ForecastShort Interest ↑FHNFirst Horizon4.5033 of 5 stars$20.30+0.5%$19.69-3.0%+44.7%$10.76B$3.17B14.637,378Analyst ForecastWBSWebster Financial4.9473 of 5 stars$58.98+0.0%$59.00+0.0%+13.0%$10.11B$3.94B13.514,261Analyst ForecastPositive NewsWALWestern Alliance Bancorporation4.7516 of 5 stars$91.05+1.5%$93.40+2.6%+38.5%$10.02B$2.30B13.843,260Analyst ForecastPNFPPinnacle Financial Partners4.4837 of 5 stars$118.38+0.6%$113.64-4.0%+33.6%$9.14B$2.79B22.443,357Analyst ForecastCFRCullen/Frost Bankers4.6216 of 5 stars$139.37+1.1%$127.07-8.8%+26.8%$8.94B$2.65B17.105,495Short Interest ↓Positive NewsWTFCWintrust Financial4.6481 of 5 stars$131.44+0.0%$124.62-5.2%+40.0%$8.74B$3.33B13.765,521Analyst ForecastNews CoveragePositive NewsCBSHCommerce Bancshares4.2024 of 5 stars$67.71+0.3%$65.07-3.9%+23.6%$8.68B$1.95B17.594,728Short Interest ↑ZIONZions Bancorporation, National Association4.6938 of 5 stars$57.57-0.2%$55.88-2.9%+28.2%$8.50B$4.62B13.149,679Analyst ForecastPositive NewsSSBSouthState4.0515 of 5 stars$109.15+0.4%$105.11-3.7%+22.5%$8.33B$1.65B16.785,070Analyst ForecastPositive NewsSNVSynovus Financial4.5706 of 5 stars$54.60+0.8%$56.00+2.6%+34.6%$7.73B$3.45B24.514,879Analyst Forecast Related Companies and Tools Related Companies FHN Alternatives WBS Alternatives WAL Alternatives PNFP Alternatives CFR Alternatives WTFC Alternatives CBSH Alternatives ZION Alternatives SSB Alternatives SNV Alternatives Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:HTLF) was last updated on 12/18/2024 by MarketBeat.com Staff From Our PartnersTrump’s Secret Manhattan ProjectOn January 20, a whole new Manhattan Project is set to begin: Trump’s Manhattan Project. 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