HTLF vs. FBK, SBCF, RNST, BANR, LKFN, CBSH, WAL, CFR, BPOP, and ZION
Should you be buying Heartland Financial USA stock or one of its competitors? The main competitors of Heartland Financial USA include FB Financial (FBK), Seacoast Banking Co. of Florida (SBCF), Renasant (RNST), Banner (BANR), Lakeland Financial (LKFN), Commerce Bancshares (CBSH), Western Alliance Bancorporation (WAL), Cullen/Frost Bankers (CFR), Popular (BPOP), and Zions Bancorporation, National Association (ZION). These companies are all part of the "finance" sector.
Heartland Financial USA (NASDAQ:HTLF) and FB Financial (NYSE:FBK) are both small-cap finance companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, media sentiment, community ranking, analyst recommendations, dividends, risk, valuation, earnings and institutional ownership.
Heartland Financial USA currently has a consensus target price of $45.00, indicating a potential upside of 4.48%. FB Financial has a consensus target price of $40.00, indicating a potential upside of 8.49%. Given FB Financial's higher possible upside, analysts clearly believe FB Financial is more favorable than Heartland Financial USA.
Heartland Financial USA pays an annual dividend of $1.20 per share and has a dividend yield of 2.8%. FB Financial pays an annual dividend of $0.68 per share and has a dividend yield of 1.8%. Heartland Financial USA pays out 72.3% of its earnings in the form of a dividend. FB Financial pays out 28.6% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.
71.6% of Heartland Financial USA shares are owned by institutional investors. Comparatively, 65.4% of FB Financial shares are owned by institutional investors. 1.8% of Heartland Financial USA shares are owned by company insiders. Comparatively, 1.7% of FB Financial shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
FB Financial has lower revenue, but higher earnings than Heartland Financial USA. FB Financial is trading at a lower price-to-earnings ratio than Heartland Financial USA, indicating that it is currently the more affordable of the two stocks.
Heartland Financial USA has a beta of 0.98, indicating that its share price is 2% less volatile than the S&P 500. Comparatively, FB Financial has a beta of 1.12, indicating that its share price is 12% more volatile than the S&P 500.
In the previous week, Heartland Financial USA had 2 more articles in the media than FB Financial. MarketBeat recorded 7 mentions for Heartland Financial USA and 5 mentions for FB Financial. Heartland Financial USA's average media sentiment score of 1.24 beat FB Financial's score of 0.75 indicating that Heartland Financial USA is being referred to more favorably in the media.
Heartland Financial USA received 156 more outperform votes than FB Financial when rated by MarketBeat users. Likewise, 58.70% of users gave Heartland Financial USA an outperform vote while only 50.00% of users gave FB Financial an outperform vote.
FB Financial has a net margin of 14.90% compared to Heartland Financial USA's net margin of 8.17%. Heartland Financial USA's return on equity of 11.33% beat FB Financial's return on equity.
Summary
Heartland Financial USA beats FB Financial on 12 of the 21 factors compared between the two stocks.
This chart shows the number of new MarketBeat users adding HTLF and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
Heartland Financial USA Competitors List
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