Intuit (INTU) Competitors

Intuit (NASDAQ:INTU) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, valuation, analyst recommendations, profitability, media sentiment, community ranking, dividends, earnings and risk.

Do analysts rate INTU or CRM?

Intuit currently has a consensus target price of $726.53, indicating a potential upside of 25.46%. Salesforce has a consensus target price of $376.84, indicating a potential upside of 18.22%. Given Intuit's higher possible upside, equities analysts plainly believe Intuit is more favorable than Salesforce.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Intuit	1 Sell rating(s)	6 Hold rating(s)	14 Buy rating(s)	0 Strong Buy rating(s)	2.62
Salesforce	1 Sell rating(s)	6 Hold rating(s)	31 Buy rating(s)	4 Strong Buy rating(s)	2.90

Which has better earnings & valuation, INTU or CRM?

Salesforce has higher revenue and earnings than Intuit. Salesforce is trading at a lower price-to-earnings ratio than Intuit, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Intuit	$16.29B	9.95	$2.96B	$10.30	56.22
Salesforce	$34.86B	8.75	$4.14B	$6.08	52.43

Is INTU or CRM more profitable?

Intuit has a net margin of 17.59% compared to Salesforce's net margin of 15.96%. Intuit's return on equity of 18.25% beat Salesforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Intuit	17.59%	18.25%	10.42%
Salesforce	15.96%	12.34%	7.65%

Which has more volatility and risk, INTU or CRM?

Intuit has a beta of 1.24, indicating that its share price is 24% more volatile than the S&P 500. Comparatively, Salesforce has a beta of 1.31, indicating that its share price is 31% more volatile than the S&P 500.

Is INTU or CRM a better dividend stock?

Intuit pays an annual dividend of $4.16 per share and has a dividend yield of 0.7%. Salesforce pays an annual dividend of $1.60 per share and has a dividend yield of 0.5%. Intuit pays out 40.4% of its earnings in the form of a dividend. Salesforce pays out 26.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Intuit has raised its dividend for 13 consecutive years. Intuit is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Does the media prefer INTU or CRM?

In the previous week, Salesforce had 64 more articles in the media than Intuit. MarketBeat recorded 116 mentions for Salesforce and 52 mentions for Intuit. Intuit's average media sentiment score of 1.28 beat Salesforce's score of 1.25 indicating that Intuit is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Intuit	36 Very Positive mention(s)	7 Positive mention(s)	8 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Salesforce	79 Very Positive mention(s)	12 Positive mention(s)	18 Neutral mention(s)	3 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders believe in INTU or CRM?

83.7% of Intuit shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 2.7% of Intuit shares are owned by insiders. Comparatively, 3.2% of Salesforce shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Does the MarketBeat Community favor INTU or CRM?

Salesforce received 2140 more outperform votes than Intuit when rated by MarketBeat users. Likewise, 82.46% of users gave Salesforce an outperform vote while only 68.61% of users gave Intuit an outperform vote.

Company	Underperform	Outperform
Intuit	Outperform Votes 1104 68.61%	Underperform Votes 505 31.39%
Salesforce	Outperform Votes 3244 82.46%	Underperform Votes 690 17.54%

Summary

Intuit and Salesforce tied by winning 11 of the 22 factors compared between the two stocks.