Intuit (INTU) Competitors

Salesforce (NYSE:CRM) and Intuit (NASDAQ:INTU) are both large-cap computer and technology companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, community ranking, analyst recommendations, media sentiment, dividends, risk, valuation, profitability and institutional ownership.

Which has stronger valuation & earnings, CRM or INTU?

Salesforce has higher revenue and earnings than Intuit. Salesforce is trading at a lower price-to-earnings ratio than Intuit, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Salesforce	$37.90B	7.32	$4.14B	$6.36	45.38
Intuit	$17.17B	10.08	$2.96B	$10.72	57.72

Does the media prefer CRM or INTU?

In the previous week, Salesforce had 17 more articles in the media than Intuit. MarketBeat recorded 89 mentions for Salesforce and 72 mentions for Intuit. Intuit's average media sentiment score of 1.21 beat Salesforce's score of 1.11 indicating that Intuit is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Salesforce	57 Very Positive mention(s)	8 Positive mention(s)	18 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Intuit	56 Very Positive mention(s)	4 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	1 Very Negative mention(s)	Positive

Is CRM or INTU a better dividend stock?

Salesforce pays an annual dividend of $1.60 per share and has a dividend yield of 0.6%. Intuit pays an annual dividend of $4.16 per share and has a dividend yield of 0.7%. Salesforce pays out 25.2% of its earnings in the form of a dividend. Intuit pays out 38.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Intuit has raised its dividend for 13 consecutive years. Intuit is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Which has more risk and volatility, CRM or INTU?

Salesforce has a beta of 1.35, meaning that its stock price is 35% more volatile than the S&P 500. Comparatively, Intuit has a beta of 1.27, meaning that its stock price is 27% more volatile than the S&P 500.

Do analysts rate CRM or INTU?

Salesforce currently has a consensus price target of $362.74, suggesting a potential upside of 25.69%. Intuit has a consensus price target of $721.61, suggesting a potential upside of 16.63%. Given Salesforce's stronger consensus rating and higher possible upside, equities analysts clearly believe Salesforce is more favorable than Intuit.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Salesforce	1 Sell rating(s)	5 Hold rating(s)	31 Buy rating(s)	5 Strong Buy rating(s)	2.95
Intuit	1 Sell rating(s)	4 Hold rating(s)	15 Buy rating(s)	0 Strong Buy rating(s)	2.70

Does the MarketBeat Community prefer CRM or INTU?

Salesforce received 2149 more outperform votes than Intuit when rated by MarketBeat users. Likewise, 82.32% of users gave Salesforce an outperform vote while only 68.65% of users gave Intuit an outperform vote.

Company	Underperform	Outperform
Salesforce	Outperform Votes 3259 82.32%	Underperform Votes 700 17.68%
Intuit	Outperform Votes 1110 68.65%	Underperform Votes 507 31.35%

Do insiders & institutionals have more ownership in CRM or INTU?

80.4% of Salesforce shares are owned by institutional investors. Comparatively, 83.7% of Intuit shares are owned by institutional investors. 3.2% of Salesforce shares are owned by company insiders. Comparatively, 2.7% of Intuit shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Is CRM or INTU more profitable?

Intuit has a net margin of 17.59% compared to Salesforce's net margin of 15.96%. Intuit's return on equity of 18.25% beat Salesforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Salesforce	15.96%	12.34%	7.65%
Intuit	17.59%	18.25%	10.42%

Summary

Salesforce beats Intuit on 12 of the 22 factors compared between the two stocks.