Intuit (INTU) Competitors

Intuit (NASDAQ:INTU) and Salesforce (NYSE:CRM) are both large-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their media sentiment, profitability, dividends, institutional ownership, earnings, analyst recommendations, community ranking, valuation and risk.

Is INTU or CRM a better dividend stock?

Intuit pays an annual dividend of $4.16 per share and has a dividend yield of 0.7%. Salesforce pays an annual dividend of $1.66 per share and has a dividend yield of 0.7%. Intuit pays out 38.8% of its earnings in the form of a dividend. Salesforce pays out 26.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Intuit has raised its dividend for 13 consecutive years. Intuit is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Is INTU or CRM more profitable?

Intuit has a net margin of 17.59% compared to Salesforce's net margin of 15.96%. Intuit's return on equity of 18.25% beat Salesforce's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Intuit	17.59%	18.25%	10.42%
Salesforce	15.96%	12.34%	7.65%

Does the MarketBeat Community favor INTU or CRM?

Salesforce received 2148 more outperform votes than Intuit when rated by MarketBeat users. Likewise, 82.30% of users gave Salesforce an outperform vote while only 68.68% of users gave Intuit an outperform vote.

Company	Underperform	Outperform
Intuit	Outperform Votes 1112 68.68%	Underperform Votes 507 31.32%
Salesforce	Outperform Votes 3260 82.30%	Underperform Votes 701 17.70%

Do institutionals and insiders believe in INTU or CRM?

83.7% of Intuit shares are owned by institutional investors. Comparatively, 80.4% of Salesforce shares are owned by institutional investors. 2.7% of Intuit shares are owned by company insiders. Comparatively, 3.2% of Salesforce shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Which has higher valuation & earnings, INTU or CRM?

Salesforce has higher revenue and earnings than Intuit. Salesforce is trading at a lower price-to-earnings ratio than Intuit, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Intuit	$17.17B	9.67	$2.96B	$10.72	55.37
Salesforce	$37.90B	6.44	$4.14B	$6.36	39.94

Does the media favor INTU or CRM?

In the previous week, Salesforce had 16 more articles in the media than Intuit. MarketBeat recorded 69 mentions for Salesforce and 53 mentions for Intuit. Salesforce's average media sentiment score of 1.30 beat Intuit's score of 1.22 indicating that Salesforce is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Intuit	38 Very Positive mention(s)	0 Positive mention(s)	9 Neutral mention(s)	2 Negative mention(s)	1 Very Negative mention(s)	Positive
Salesforce	47 Very Positive mention(s)	8 Positive mention(s)	12 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Do analysts prefer INTU or CRM?

Intuit presently has a consensus price target of $713.56, suggesting a potential upside of 20.22%. Salesforce has a consensus price target of $360.76, suggesting a potential upside of 42.01%. Given Salesforce's stronger consensus rating and higher possible upside, analysts clearly believe Salesforce is more favorable than Intuit.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Intuit	1 Sell rating(s)	4 Hold rating(s)	15 Buy rating(s)	0 Strong Buy rating(s)	2.70
Salesforce	1 Sell rating(s)	5 Hold rating(s)	31 Buy rating(s)	5 Strong Buy rating(s)	2.95

Which has more volatility & risk, INTU or CRM?

Intuit has a beta of 1.25, indicating that its stock price is 25% more volatile than the S&P 500. Comparatively, Salesforce has a beta of 1.38, indicating that its stock price is 38% more volatile than the S&P 500.

Summary

Salesforce beats Intuit on 13 of the 22 factors compared between the two stocks.