Professional Diversity Network (IPDN) Competitors

Professional Diversity Network (NASDAQ:IPDN) and Aurora Mobile (NASDAQ:JG) are both small-cap computer software companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, dividends, profitability and analyst recommendations.

Does the media prefer IPDN or JG?

In the previous week, Professional Diversity Network had 8 more articles in the media than Aurora Mobile. MarketBeat recorded 9 mentions for Professional Diversity Network and 1 mentions for Aurora Mobile. Aurora Mobile's average media sentiment score of 0.00 beat Professional Diversity Network's score of -0.04 indicating that Aurora Mobile is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Professional Diversity Network	1 Very Positive mention(s)	1 Positive mention(s)	7 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Aurora Mobile	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has stronger valuation and earnings, IPDN or JG?

Aurora Mobile has higher revenue and earnings than Professional Diversity Network. Aurora Mobile is trading at a lower price-to-earnings ratio than Professional Diversity Network, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Professional Diversity Network	$6.73M	1.24	-$2.51M	-$1.47	-2.27
Aurora Mobile	$43.31M	1.34	-$960K	-$0.16	-60.60

Which has more volatility and risk, IPDN or JG?

Professional Diversity Network has a beta of 2.32, meaning that its share price is 132% more volatile than the S&P 500. Comparatively, Aurora Mobile has a beta of 1.47, meaning that its share price is 47% more volatile than the S&P 500.

Do institutionals and insiders hold more shares of IPDN or JG?

27.8% of Professional Diversity Network shares are owned by institutional investors. Comparatively, 85.5% of Aurora Mobile shares are owned by institutional investors. 7.7% of Professional Diversity Network shares are owned by company insiders. Comparatively, 31.2% of Aurora Mobile shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Is IPDN or JG more profitable?

Aurora Mobile has a net margin of -1.78% compared to Professional Diversity Network's net margin of -37.18%. Aurora Mobile's return on equity of -6.33% beat Professional Diversity Network's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Professional Diversity Network	-37.18%	-65.71%	-33.89%
Aurora Mobile	-1.78%	-6.33%	-1.68%

Summary

Aurora Mobile beats Professional Diversity Network on 10 of the 13 factors compared between the two stocks.