Professional Diversity Network (IPDN) Competitors

Creative Realities (NASDAQ:CREX) and Professional Diversity Network (NASDAQ:IPDN) are both small-cap computer and technology companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, media sentiment, earnings, dividends, community ranking, profitability, valuation and risk.

Does the media favor CREX or IPDN?

In the previous week, Creative Realities had 1 more articles in the media than Professional Diversity Network. MarketBeat recorded 4 mentions for Creative Realities and 3 mentions for Professional Diversity Network. Professional Diversity Network's average media sentiment score of 0.96 beat Creative Realities' score of 0.73 indicating that Professional Diversity Network is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Creative Realities	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Professional Diversity Network	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better earnings and valuation, CREX or IPDN?

Creative Realities has higher revenue and earnings than Professional Diversity Network. Creative Realities is trading at a lower price-to-earnings ratio than Professional Diversity Network, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Creative Realities	$50.85M	0.40	-$2.94M	-$0.33	-5.91
Professional Diversity Network	$7.01M	0.70	-$4.31M	-$2.00	-1.28

Which has more risk & volatility, CREX or IPDN?

Creative Realities has a beta of 3.39, indicating that its share price is 239% more volatile than the S&P 500. Comparatively, Professional Diversity Network has a beta of 11.22, indicating that its share price is 1,022% more volatile than the S&P 500.

Do insiders & institutionals believe in CREX or IPDN?

41.3% of Creative Realities shares are owned by institutional investors. Comparatively, 27.8% of Professional Diversity Network shares are owned by institutional investors. 14.7% of Creative Realities shares are owned by insiders. Comparatively, 7.7% of Professional Diversity Network shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Does the MarketBeat Community believe in CREX or IPDN?

Professional Diversity Network received 117 more outperform votes than Creative Realities when rated by MarketBeat users. However, 80.00% of users gave Creative Realities an outperform vote while only 37.12% of users gave Professional Diversity Network an outperform vote.

Company	Underperform	Outperform
Creative Realities	Outperform Votes 4 80.00%	Underperform Votes 1 20.00%
Professional Diversity Network	Outperform Votes 121 37.12%	Underperform Votes 205 62.88%

Is CREX or IPDN more profitable?

Creative Realities has a net margin of 1.38% compared to Professional Diversity Network's net margin of -32.31%. Creative Realities' return on equity of 2.62% beat Professional Diversity Network's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Creative Realities	1.38%	2.62%	1.09%
Professional Diversity Network	-32.31%	-113.38%	-39.58%

Do analysts rate CREX or IPDN?

Creative Realities currently has a consensus price target of $8.00, indicating a potential upside of 310.26%. Given Creative Realities' stronger consensus rating and higher possible upside, equities analysts plainly believe Creative Realities is more favorable than Professional Diversity Network.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Creative Realities	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Professional Diversity Network	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Creative Realities beats Professional Diversity Network on 14 of the 18 factors compared between the two stocks.