Professional Diversity Network (IPDN) Competitors

Creative Realities (NASDAQ:CREX) and Professional Diversity Network (NASDAQ:IPDN) are both small-cap computer and technology companies, but which is the better stock? We will compare the two companies based on the strength of their profitability, institutional ownership, media sentiment, community ranking, valuation, earnings, dividends, analyst recommendations and risk.

Is CREX or IPDN more profitable?

Creative Realities has a net margin of 1.38% compared to Professional Diversity Network's net margin of -32.31%. Creative Realities' return on equity of 2.62% beat Professional Diversity Network's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Creative Realities	1.38%	2.62%	1.09%
Professional Diversity Network	-32.31%	-113.38%	-39.58%

Does the MarketBeat Community favor CREX or IPDN?

Professional Diversity Network received 117 more outperform votes than Creative Realities when rated by MarketBeat users. However, 80.00% of users gave Creative Realities an outperform vote while only 37.58% of users gave Professional Diversity Network an outperform vote.

Company	Underperform	Outperform
Creative Realities	Outperform Votes 4 80.00%	Underperform Votes 1 20.00%
Professional Diversity Network	Outperform Votes 121 37.58%	Underperform Votes 201 62.42%

Which has stronger earnings & valuation, CREX or IPDN?

Creative Realities has higher revenue and earnings than Professional Diversity Network. Professional Diversity Network is trading at a lower price-to-earnings ratio than Creative Realities, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Creative Realities	$45.17M	0.56	-$2.94M	$0.15	16.13
Professional Diversity Network	$7.70M	1.13	-$4.31M	-$0.20	-2.38

Does the media prefer CREX or IPDN?

In the previous week, Creative Realities and Creative Realities both had 1 articles in the media. Creative Realities' average media sentiment score of 0.00 equaled Professional Diversity Network'saverage media sentiment score.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Creative Realities	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Professional Diversity Network	0 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders and institutionals have more ownership in CREX or IPDN?

41.3% of Creative Realities shares are held by institutional investors. Comparatively, 27.8% of Professional Diversity Network shares are held by institutional investors. 14.7% of Creative Realities shares are held by insiders. Comparatively, 7.7% of Professional Diversity Network shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Which has more risk and volatility, CREX or IPDN?

Creative Realities has a beta of 3.24, meaning that its share price is 224% more volatile than the S&P 500. Comparatively, Professional Diversity Network has a beta of 12.61, meaning that its share price is 1,161% more volatile than the S&P 500.

Do analysts rate CREX or IPDN?

Creative Realities presently has a consensus target price of $8.00, indicating a potential upside of 230.58%. Given Creative Realities' stronger consensus rating and higher possible upside, research analysts clearly believe Creative Realities is more favorable than Professional Diversity Network.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Creative Realities	0 Sell rating(s)	0 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	3.00
Professional Diversity Network	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Creative Realities beats Professional Diversity Network on 12 of the 15 factors compared between the two stocks.