Ispire Technology (ISPR) Competitors

22nd Century Group (NASDAQ:XXII) and Ispire Technology (NASDAQ:ISPR) are both small-cap consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their earnings, community ranking, valuation, media sentiment, dividends, profitability, analyst recommendations, institutional ownership and risk.

Is XXII or ISPR more profitable?

Ispire Technology has a net margin of -12.80% compared to 22nd Century Group's net margin of -144.09%. Ispire Technology's return on equity of -58.50% beat 22nd Century Group's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
22nd Century Group	-144.09%	-380.39%	-130.16%
Ispire Technology	-12.80%	-58.50%	-16.87%

Does the media favor XXII or ISPR?

In the previous week, Ispire Technology had 5 more articles in the media than 22nd Century Group. MarketBeat recorded 11 mentions for Ispire Technology and 6 mentions for 22nd Century Group. Ispire Technology's average media sentiment score of 0.58 beat 22nd Century Group's score of -0.03 indicating that Ispire Technology is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
22nd Century Group	0 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Ispire Technology	2 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community prefer XXII or ISPR?

22nd Century Group received 349 more outperform votes than Ispire Technology when rated by MarketBeat users. However, 100.00% of users gave Ispire Technology an outperform vote while only 66.85% of users gave 22nd Century Group an outperform vote.

Company	Underperform	Outperform
22nd Century Group	Outperform Votes 355 66.85%	Underperform Votes 176 33.15%
Ispire Technology	Outperform Votes 6 100.00%	Underperform Votes No Votes

Do analysts prefer XXII or ISPR?

Ispire Technology has a consensus price target of $12.50, suggesting a potential upside of 91.72%. Given Ispire Technology's stronger consensus rating and higher possible upside, analysts plainly believe Ispire Technology is more favorable than 22nd Century Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
22nd Century Group	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00
Ispire Technology	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	1 Strong Buy rating(s)	3.50

Which has more volatility and risk, XXII or ISPR?

22nd Century Group has a beta of 1.45, suggesting that its share price is 45% more volatile than the S&P 500. Comparatively, Ispire Technology has a beta of 2.85, suggesting that its share price is 185% more volatile than the S&P 500.

Which has better earnings and valuation, XXII or ISPR?

Ispire Technology has higher revenue and earnings than 22nd Century Group. Ispire Technology is trading at a lower price-to-earnings ratio than 22nd Century Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
22nd Century Group	$32.20M	0.13	-$140.77M	-$22.10	0.00
Ispire Technology	$151.91M	2.43	-$14.77M	-$0.34	-19.18

Do insiders and institutionals have more ownership in XXII or ISPR?

18.1% of 22nd Century Group shares are held by institutional investors. Comparatively, 5.0% of Ispire Technology shares are held by institutional investors. 0.1% of 22nd Century Group shares are held by insiders. Comparatively, 65.9% of Ispire Technology shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.

Summary

Ispire Technology beats 22nd Century Group on 16 of the 19 factors compared between the two stocks.