Johnson Outdoors (JOUT) Competitors

Johnson Outdoors (NASDAQ:JOUT) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better business? We will compare the two companies based on the strength of their risk, institutional ownership, media sentiment, profitability, earnings, valuation, dividends and analyst recommendations.

Which has more volatility & risk, JOUT or RGR?

Johnson Outdoors has a beta of 0.78, indicating that its share price is 22% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.1, indicating that its share price is 90% less volatile than the S&P 500.

Is JOUT or RGR a better dividend stock?

Johnson Outdoors pays an annual dividend of $1.32 per share and has a dividend yield of 4.3%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.72 per share and has a dividend yield of 2.0%. Johnson Outdoors pays out -29.6% of its earnings in the form of a dividend. Sturm, Ruger & Company, Inc. pays out 39.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Johnson Outdoors has increased its dividend for 11 consecutive years. Johnson Outdoors is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Is JOUT or RGR more profitable?

Sturm, Ruger & Company, Inc. has a net margin of 5.84% compared to Johnson Outdoors' net margin of -8.23%. Sturm, Ruger & Company, Inc.'s return on equity of 9.78% beat Johnson Outdoors' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-8.23%	-9.90%	-7.15%
Sturm, Ruger & Company, Inc.	5.84%	9.78%	8.26%

Does the media favor JOUT or RGR?

In the previous week, Johnson Outdoors had 2 more articles in the media than Sturm, Ruger & Company, Inc.. MarketBeat recorded 2 mentions for Johnson Outdoors and 0 mentions for Sturm, Ruger & Company, Inc.. Johnson Outdoors' average media sentiment score of 1.51 beat Sturm, Ruger & Company, Inc.'s score of 0.00 indicating that Johnson Outdoors is being referred to more favorably in the media.

Company	Overall Sentiment
Johnson Outdoors	Very Positive
Sturm, Ruger & Company, Inc.	Neutral

Do institutionals and insiders have more ownership in JOUT or RGR?

64.1% of Johnson Outdoors shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 28.0% of Johnson Outdoors shares are held by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Which has higher valuation & earnings, JOUT or RGR?

Sturm, Ruger & Company, Inc. has lower revenue, but higher earnings than Johnson Outdoors. Johnson Outdoors is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.85M	0.53	-$26.53M	-$4.46	-6.86
Sturm, Ruger & Company, Inc.	$535.64M	1.09	$30.56M	$1.83	19.23

Summary

Johnson Outdoors beats Sturm, Ruger & Company, Inc. on 9 of the 16 factors compared between the two stocks.