Kelly Services (KELYA) Competitors

Kelly Services (NASDAQ:KELYA) and Kforce (NASDAQ:KFRC) are both small-cap business services companies, but which is the superior stock? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, dividends, risk, valuation, profitability, earnings, media sentiment and community ranking.

Is KELYA or KFRC a better dividend stock?

Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 2.3%. Kforce pays an annual dividend of $1.52 per share and has a dividend yield of 2.7%. Kelly Services pays out 26.1% of its earnings in the form of a dividend. Kforce pays out 52.4% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Which has better earnings and valuation, KELYA or KFRC?

Kforce has lower revenue, but higher earnings than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Kforce, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kelly Services	$4.37B	0.11	$36.40M	$1.15	11.32
Kforce	$1.42B	0.75	$61.08M	$2.90	19.38

Is KELYA or KFRC more profitable?

Kforce has a net margin of 3.86% compared to Kelly Services' net margin of 0.97%. Kforce's return on equity of 33.50% beat Kelly Services' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kelly Services	0.97%	6.93%	3.43%
Kforce	3.86%	33.50%	15.12%

Do analysts rate KELYA or KFRC?

Kelly Services presently has a consensus price target of $25.00, suggesting a potential upside of 92.01%. Kforce has a consensus price target of $66.67, suggesting a potential upside of 18.60%. Given Kelly Services' stronger consensus rating and higher possible upside, research analysts clearly believe Kelly Services is more favorable than Kforce.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kelly Services	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Kforce	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67

Does the MarketBeat Community believe in KELYA or KFRC?

Kforce received 196 more outperform votes than Kelly Services when rated by MarketBeat users. Likewise, 62.18% of users gave Kforce an outperform vote while only 55.98% of users gave Kelly Services an outperform vote.

Company	Underperform	Outperform
Kelly Services	Outperform Votes 220 55.98%	Underperform Votes 173 44.02%
Kforce	Outperform Votes 416 62.18%	Underperform Votes 253 37.82%

Do institutionals and insiders believe in KELYA or KFRC?

76.3% of Kelly Services shares are held by institutional investors. Comparatively, 92.8% of Kforce shares are held by institutional investors. 3.9% of Kelly Services shares are held by company insiders. Comparatively, 5.5% of Kforce shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Does the media prefer KELYA or KFRC?

In the previous week, Kforce had 3 more articles in the media than Kelly Services. MarketBeat recorded 3 mentions for Kforce and 0 mentions for Kelly Services. Kforce's average media sentiment score of 1.78 beat Kelly Services' score of 0.00 indicating that Kforce is being referred to more favorably in the news media.

Company	Overall Sentiment
Kelly Services	Neutral
Kforce	Very Positive

Which has more risk and volatility, KELYA or KFRC?

Kelly Services has a beta of 1.12, indicating that its share price is 12% more volatile than the S&P 500. Comparatively, Kforce has a beta of 0.88, indicating that its share price is 12% less volatile than the S&P 500.

Summary

Kforce beats Kelly Services on 15 of the 20 factors compared between the two stocks.