Kelly Services (KELYA) Competitors

Barrett Business Services (NASDAQ:BBSI) and Kelly Services (NASDAQ:KELYA) are both small-cap business services companies, but which is the better stock? We will contrast the two companies based on the strength of their dividends, institutional ownership, risk, earnings, community ranking, profitability, media sentiment, valuation and analyst recommendations.

Do analysts rate BBSI or KELYA?

Barrett Business Services currently has a consensus price target of $41.67, indicating a potential upside of 2.27%. Kelly Services has a consensus price target of $25.00, indicating a potential upside of 123.61%. Given Kelly Services' stronger consensus rating and higher possible upside, analysts clearly believe Kelly Services is more favorable than Barrett Business Services.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Barrett Business Services	0 Sell rating(s)	1 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.67
Kelly Services	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the media prefer BBSI or KELYA?

In the previous week, Barrett Business Services had 8 more articles in the media than Kelly Services. MarketBeat recorded 13 mentions for Barrett Business Services and 5 mentions for Kelly Services. Kelly Services' average media sentiment score of 1.51 beat Barrett Business Services' score of 1.38 indicating that Kelly Services is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Barrett Business Services	11 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Kelly Services	4 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Does the MarketBeat Community favor BBSI or KELYA?

Barrett Business Services received 121 more outperform votes than Kelly Services when rated by MarketBeat users. Likewise, 68.19% of users gave Barrett Business Services an outperform vote while only 56.20% of users gave Kelly Services an outperform vote.

Company	Underperform	Outperform
Barrett Business Services	Outperform Votes 343 68.19%	Underperform Votes 160 31.81%
Kelly Services	Outperform Votes 222 56.20%	Underperform Votes 173 43.80%

Is BBSI or KELYA more profitable?

Barrett Business Services has a net margin of 4.55% compared to Kelly Services' net margin of -0.01%. Barrett Business Services' return on equity of 25.28% beat Kelly Services' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Barrett Business Services	4.55%	25.28%	7.04%
Kelly Services	-0.01%	6.56%	3.22%

Is BBSI or KELYA a better dividend stock?

Barrett Business Services pays an annual dividend of $0.32 per share and has a dividend yield of 0.8%. Kelly Services pays an annual dividend of $0.30 per share and has a dividend yield of 2.7%. Barrett Business Services pays out 16.1% of its earnings in the form of a dividend. Kelly Services pays out -500.0% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Kelly Services is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has preferable valuation & earnings, BBSI or KELYA?

Barrett Business Services has higher earnings, but lower revenue than Kelly Services. Kelly Services is trading at a lower price-to-earnings ratio than Barrett Business Services, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Barrett Business Services	$1.14B	0.92	$50.61M	$1.99	20.47
Kelly Services	$4.33B	0.09	-$600K	-$0.06	-186.33

Which has more risk & volatility, BBSI or KELYA?

Barrett Business Services has a beta of 1.09, meaning that its share price is 9% more volatile than the S&P 500. Comparatively, Kelly Services has a beta of 1.03, meaning that its share price is 3% more volatile than the S&P 500.

Do institutionals and insiders hold more shares of BBSI or KELYA?

86.8% of Barrett Business Services shares are owned by institutional investors. Comparatively, 76.3% of Kelly Services shares are owned by institutional investors. 3.7% of Barrett Business Services shares are owned by company insiders. Comparatively, 3.9% of Kelly Services shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.

Summary

Barrett Business Services beats Kelly Services on 13 of the 20 factors compared between the two stocks.