KELYA vs. CCRN, KFRC, BBSI, HSII, TBI, TTEC, HSON, TW, RHI, and ASGN
Should you be buying Kelly Services stock or one of its competitors? The main competitors of Kelly Services include Cross Country Healthcare (CCRN), Kforce (KFRC), Barrett Business Services (BBSI), Heidrick & Struggles International (HSII), TrueBlue (TBI), TTEC (TTEC), Hudson Global (HSON), Tradeweb Markets (TW), Robert Half (RHI), and ASGN (ASGN).
Kelly Services (NASDAQ:KELYA) and Cross Country Healthcare (NASDAQ:CCRN) are both small-cap business services companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, media sentiment, valuation, dividends, risk, institutional ownership, community ranking, analyst recommendations and profitability.
Kelly Services currently has a consensus target price of $29.00, indicating a potential upside of 33.39%. Cross Country Healthcare has a consensus target price of $20.83, indicating a potential upside of 37.79%. Given Cross Country Healthcare's higher probable upside, analysts plainly believe Cross Country Healthcare is more favorable than Kelly Services.
Cross Country Healthcare has a net margin of 2.58% compared to Kelly Services' net margin of 1.11%. Cross Country Healthcare's return on equity of 11.69% beat Kelly Services' return on equity.
Kelly Services has a beta of 1.19, meaning that its share price is 19% more volatile than the S&P 500. Comparatively, Cross Country Healthcare has a beta of 0.77, meaning that its share price is 23% less volatile than the S&P 500.
In the previous week, Cross Country Healthcare had 4 more articles in the media than Kelly Services. MarketBeat recorded 7 mentions for Cross Country Healthcare and 3 mentions for Kelly Services. Cross Country Healthcare's average media sentiment score of 0.89 beat Kelly Services' score of 0.81 indicating that Cross Country Healthcare is being referred to more favorably in the news media.
Cross Country Healthcare received 252 more outperform votes than Kelly Services when rated by MarketBeat users. Likewise, 65.14% of users gave Cross Country Healthcare an outperform vote while only 55.78% of users gave Kelly Services an outperform vote.
76.3% of Kelly Services shares are owned by institutional investors. Comparatively, 96.0% of Cross Country Healthcare shares are owned by institutional investors. 3.9% of Kelly Services shares are owned by company insiders. Comparatively, 4.9% of Cross Country Healthcare shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.
Cross Country Healthcare has lower revenue, but higher earnings than Kelly Services. Cross Country Healthcare is trading at a lower price-to-earnings ratio than Kelly Services, indicating that it is currently the more affordable of the two stocks.
Summary
Cross Country Healthcare beats Kelly Services on 13 of the 18 factors compared between the two stocks.
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This chart shows the number of new MarketBeat users adding KELYA and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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