Lichen China (LICN) Competitors

Fluent (NASDAQ:FLNT) and Lichen China (NASDAQ:LICN) are both small-cap business services companies, but which is the better stock? We will compare the two companies based on the strength of their risk, community ranking, profitability, earnings, institutional ownership, analyst recommendations, valuation, dividends and media sentiment.

Do insiders & institutionals believe in FLNT or LICN?

23.3% of Fluent shares are held by institutional investors. 23.3% of Fluent shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Which has higher valuation and earnings, FLNT or LICN?

Lichen China has lower revenue, but higher earnings than Fluent.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Fluent	$298.40M	0.16	-$63.22M	-$1.80	-1.57
Lichen China	$39.76M	0.18	$8.34M	N/A	N/A

Do analysts recommend FLNT or LICN?

Fluent currently has a consensus price target of $4.00, suggesting a potential upside of 41.34%. Given Fluent's stronger consensus rating and higher probable upside, equities analysts plainly believe Fluent is more favorable than Lichen China.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Fluent	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Lichen China	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Does the media favor FLNT or LICN?

In the previous week, Lichen China had 12 more articles in the media than Fluent. MarketBeat recorded 16 mentions for Lichen China and 4 mentions for Fluent. Fluent's average media sentiment score of 0.30 beat Lichen China's score of 0.06 indicating that Fluent is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Fluent	1 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Lichen China	1 Very Positive mention(s)	0 Positive mention(s)	7 Neutral mention(s)	5 Negative mention(s)	0 Very Negative mention(s)	Neutral

Which has more risk and volatility, FLNT or LICN?

Fluent has a beta of 2.23, meaning that its stock price is 123% more volatile than the S&P 500. Comparatively, Lichen China has a beta of -0.92, meaning that its stock price is 192% less volatile than the S&P 500.

Is FLNT or LICN more profitable?

Lichen China has a net margin of 0.00% compared to Fluent's net margin of -10.59%. Lichen China's return on equity of 0.00% beat Fluent's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Fluent	-10.59%	-64.75%	-17.47%
Lichen China	N/A	N/A	N/A

Does the MarketBeat Community favor FLNT or LICN?

Fluent received 171 more outperform votes than Lichen China when rated by MarketBeat users.

Company	Underperform	Outperform
Fluent	Outperform Votes 171 44.42%	Underperform Votes 214 55.58%
Lichen China	N/A	N/A

Summary

Fluent beats Lichen China on 8 of the 14 factors compared between the two stocks.