Lovesac (LOVE) Competitors

Lovesac (NASDAQ:LOVE) and Krispy Kreme (NASDAQ:DNUT) are both small-cap retail/wholesale companies, but which is the superior investment? We will contrast the two businesses based on the strength of their earnings, risk, community ranking, analyst recommendations, valuation, institutional ownership, media sentiment, dividends and profitability.

Do institutionals and insiders hold more shares of LOVE or DNUT?

91.3% of Lovesac shares are held by institutional investors. Comparatively, 81.7% of Krispy Kreme shares are held by institutional investors. 12.3% of Lovesac shares are held by insiders. Comparatively, 5.3% of Krispy Kreme shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Do analysts recommend LOVE or DNUT?

Lovesac presently has a consensus price target of $31.67, suggesting a potential upside of 64.93%. Krispy Kreme has a consensus price target of $12.29, suggesting a potential upside of 187.05%. Given Krispy Kreme's higher possible upside, analysts clearly believe Krispy Kreme is more favorable than Lovesac.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Lovesac	0 Sell rating(s)	0 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	3.00
Krispy Kreme	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	2.75

Is LOVE or DNUT more profitable?

Krispy Kreme has a net margin of 1.64% compared to Lovesac's net margin of 1.04%. Lovesac's return on equity of 3.51% beat Krispy Kreme's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Lovesac	1.04%	3.51%	1.48%
Krispy Kreme	1.64%	0.53%	0.21%

Which has more volatility & risk, LOVE or DNUT?

Lovesac has a beta of 3.08, meaning that its stock price is 208% more volatile than the S&P 500. Comparatively, Krispy Kreme has a beta of 1.47, meaning that its stock price is 47% more volatile than the S&P 500.

Does the media prefer LOVE or DNUT?

In the previous week, Lovesac had 38 more articles in the media than Krispy Kreme. MarketBeat recorded 50 mentions for Lovesac and 12 mentions for Krispy Kreme. Krispy Kreme's average media sentiment score of 0.70 beat Lovesac's score of 0.48 indicating that Krispy Kreme is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Lovesac	11 Very Positive mention(s)	3 Positive mention(s)	18 Neutral mention(s)	6 Negative mention(s)	0 Very Negative mention(s)	Neutral
Krispy Kreme	5 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Which has better earnings and valuation, LOVE or DNUT?

Lovesac has higher earnings, but lower revenue than Krispy Kreme. Lovesac is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Lovesac	$689.65M	0.43	$23.86M	$0.60	32.00
Krispy Kreme	$1.67B	0.44	-$37.92M	$0.02	214.00

Does the MarketBeat Community favor LOVE or DNUT?

Lovesac received 138 more outperform votes than Krispy Kreme when rated by MarketBeat users. Likewise, 69.76% of users gave Lovesac an outperform vote while only 42.17% of users gave Krispy Kreme an outperform vote.

Company	Underperform	Outperform
Lovesac	Outperform Votes 173 69.76%	Underperform Votes 75 30.24%
Krispy Kreme	Outperform Votes 35 42.17%	Underperform Votes 48 57.83%

Summary

Lovesac beats Krispy Kreme on 13 of the 19 factors compared between the two stocks.