Mattel (MAT) Competitors

Mattel (NASDAQ:MAT) and Hasbro (NASDAQ:HAS) are both mid-cap consumer discretionary companies, but which is the superior investment? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, risk, media sentiment, valuation, community ranking, dividends and analyst recommendations.

Does the MarketBeat Community believe in MAT or HAS?

Mattel received 217 more outperform votes than Hasbro when rated by MarketBeat users. Likewise, 66.38% of users gave Mattel an outperform vote while only 58.33% of users gave Hasbro an outperform vote.

Company	Underperform	Outperform
Mattel	Outperform Votes 861 66.38%	Underperform Votes 436 33.62%
Hasbro	Outperform Votes 644 58.33%	Underperform Votes 460 41.67%

Is MAT or HAS more profitable?

Mattel has a net margin of 10.07% compared to Hasbro's net margin of 9.32%. Hasbro's return on equity of 47.93% beat Mattel's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Mattel	10.07%	25.94%	8.89%
Hasbro	9.32%	47.93%	8.45%

Do analysts prefer MAT or HAS?

Mattel currently has a consensus target price of $25.57, indicating a potential upside of 29.41%. Hasbro has a consensus target price of $80.22, indicating a potential upside of 30.46%. Given Hasbro's stronger consensus rating and higher probable upside, analysts clearly believe Hasbro is more favorable than Mattel.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Mattel	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57
Hasbro	0 Sell rating(s)	1 Hold rating(s)	8 Buy rating(s)	0 Strong Buy rating(s)	2.89

Does the media favor MAT or HAS?

In the previous week, Hasbro had 5 more articles in the media than Mattel. MarketBeat recorded 19 mentions for Hasbro and 14 mentions for Mattel. Mattel's average media sentiment score of 0.60 beat Hasbro's score of 0.54 indicating that Mattel is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Mattel	4 Very Positive mention(s)	3 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Hasbro	11 Very Positive mention(s)	1 Positive mention(s)	6 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Is MAT or HAS a better dividend stock?

Mattel pays an annual dividend of $0.60 per share and has a dividend yield of 3.0%. Hasbro pays an annual dividend of $2.80 per share and has a dividend yield of 4.6%. Mattel pays out 37.5% of its earnings in the form of a dividend. Hasbro pays out 101.8% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future.

Do insiders & institutionals have more ownership in MAT or HAS?

97.2% of Mattel shares are owned by institutional investors. Comparatively, 91.8% of Hasbro shares are owned by institutional investors. 1.5% of Mattel shares are owned by insiders. Comparatively, 0.8% of Hasbro shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Which has higher valuation & earnings, MAT or HAS?

Mattel has higher revenue and earnings than Hasbro. Mattel is trading at a lower price-to-earnings ratio than Hasbro, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Mattel	$5.38B	1.22	$541.80M	$1.60	12.35
Hasbro	$4.14B	2.07	-$1.49B	$2.75	22.36

Which has more risk and volatility, MAT or HAS?

Mattel has a beta of 0.65, suggesting that its stock price is 35% less volatile than the S&P 500. Comparatively, Hasbro has a beta of 0.51, suggesting that its stock price is 49% less volatile than the S&P 500.

Summary

Mattel beats Hasbro on 11 of the 20 factors compared between the two stocks.