Nature's Sunshine Products (NATR) Competitors $17.14 -0.20 (-1.15%) Closing price 09/5/2025 04:00 PM EasternExtended Trading$17.13 -0.01 (-0.06%) As of 09/5/2025 04:42 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock NATR vs. HLF, NUS, USNA, MED, VERU, EL, IPAR, PBH, SPRY, and CRONShould you be buying Nature's Sunshine Products stock or one of its competitors? The main competitors of Nature's Sunshine Products include Herbalife (HLF), Nu Skin Enterprises (NUS), USANA Health Sciences (USNA), Medifast (MED), Veru (VERU), Estee Lauder Companies (EL), Interparfums (IPAR), Prestige Consumer Healthcare (PBH), ARS Pharmaceuticals (SPRY), and Cronos Group (CRON). Nature's Sunshine Products vs. Its Competitors Herbalife Nu Skin Enterprises USANA Health Sciences Medifast Veru Estee Lauder Companies Interparfums Prestige Consumer Healthcare ARS Pharmaceuticals Cronos Group Herbalife (NYSE:HLF) and Nature's Sunshine Products (NASDAQ:NATR) are both small-cap personal products companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, media sentiment, analyst recommendations, institutional ownership, dividends, valuation and profitability. Do insiders & institutionals hold more shares of HLF or NATR? 79.4% of Nature's Sunshine Products shares are held by institutional investors. 1.7% of Herbalife shares are held by company insiders. Comparatively, 4.7% of Nature's Sunshine Products shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term. Which has higher earnings and valuation, HLF or NATR? Herbalife has higher revenue and earnings than Nature's Sunshine Products. Herbalife is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioHerbalife$4.99B0.20$254.30M$3.173.11Nature's Sunshine Products$460.82M0.66$7.70M$0.7423.16 Which has more risk & volatility, HLF or NATR? Herbalife has a beta of 0.89, indicating that its stock price is 11% less volatile than the S&P 500. Comparatively, Nature's Sunshine Products has a beta of 1.11, indicating that its stock price is 11% more volatile than the S&P 500. Do analysts prefer HLF or NATR? Herbalife currently has a consensus price target of $11.50, suggesting a potential upside of 16.81%. Nature's Sunshine Products has a consensus price target of $19.67, suggesting a potential upside of 14.74%. Given Herbalife's higher possible upside, research analysts plainly believe Herbalife is more favorable than Nature's Sunshine Products.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Herbalife 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.75Nature's Sunshine Products 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 3.00 Is HLF or NATR more profitable? Herbalife has a net margin of 6.59% compared to Nature's Sunshine Products' net margin of 3.06%. Nature's Sunshine Products' return on equity of 10.19% beat Herbalife's return on equity.Company Net Margins Return on Equity Return on Assets Herbalife6.59% -27.36% 7.97% Nature's Sunshine Products 3.06%10.19%6.71% Does the media refer more to HLF or NATR? In the previous week, Herbalife had 3 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 9 mentions for Herbalife and 6 mentions for Nature's Sunshine Products. Herbalife's average media sentiment score of 1.24 beat Nature's Sunshine Products' score of 0.71 indicating that Herbalife is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Herbalife 7 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Nature's Sunshine Products 4 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive SummaryHerbalife beats Nature's Sunshine Products on 8 of the 15 factors compared between the two stocks. Get Nature's Sunshine Products News Delivered to You Automatically Sign up to receive the latest news and ratings for NATR and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NATR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NATR vs. The Competition Export to ExcelMetricNature's Sunshine ProductsMED IndustryMedical SectorNASDAQ ExchangeMarket Cap$302.28M$2.84B$5.79B$9.92BDividend YieldN/A50.34%6.71%4.53%P/E Ratio23.1623.3476.0826.13Price / Sales0.66554.31460.9379.98Price / Cash13.88167.8736.9659.04Price / Book1.975.5011.486.09Net Income$7.70M$32.95M$3.29B$266.51M7 Day Performance1.72%2.88%1.27%0.45%1 Month Performance11.30%8.63%7.94%4.58%1 Year Performance31.34%1.88%62.93%26.04% Nature's Sunshine Products Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NATRNature's Sunshine Products3.0026 of 5 stars$17.14-1.2%$19.67+14.7%+24.8%$302.28M$460.82M23.16850News CoverageHLFHerbalife4.1133 of 5 stars$9.79+6.7%$11.50+17.5%+23.5%$1.01B$4.99B3.098,600Positive NewsOptions VolumeNUSNu Skin Enterprises3.9098 of 5 stars$12.16+1.9%$6.88-43.5%+37.0%$602.39M$1.73B6.053,100News CoverageAnalyst DowngradeInsider TradeUSNAUSANA Health Sciences4.1328 of 5 stars$31.92+1.7%$36.00+12.8%-18.4%$583.05M$854.50M17.741,700News CoveragePositive NewsMEDMedifast4.4862 of 5 stars$14.06+0.3%$16.50+17.4%-29.4%$154.21M$602.46M43.94870Positive NewsVERUVeru1.8625 of 5 stars$3.25-3.6%$33.33+925.6%-61.5%$47.64M$16.89M-1.48230ELEstee Lauder Companies3.7932 of 5 stars$91.750.0%$87.80-4.3%-1.0%$33.01B$14.33B-29.2257,000Positive NewsEx-DividendInsider TradeIPARInterparfums4.5072 of 5 stars$114.94-1.4%$162.00+40.9%-7.6%$3.69B$1.45B23.03530Positive NewsPBHPrestige Consumer Healthcare4.8309 of 5 stars$68.11+1.3%$93.33+37.0%-13.3%$3.35B$1.14B15.99540Positive NewsAnalyst DowngradeSPRYARS Pharmaceuticals2.8757 of 5 stars$11.62-9.6%$31.00+166.8%-14.3%$1.15B$89.15M-23.7190Trending NewsAnalyst ForecastAnalyst RevisionHigh Trading VolumeCRONCronos Group1.5072 of 5 stars$2.60flatN/A+15.2%$995.90M$117.61M52.00450 Related Companies and Tools Related Companies HLF Alternatives NUS Alternatives USNA Alternatives MED Alternatives VERU Alternatives EL Alternatives IPAR Alternatives PBH Alternatives SPRY Alternatives CRON Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NATR) was last updated on 9/6/2025 by MarketBeat.com Staff From Our PartnersStunning new initiative unfolding in the White House?what I just learned about what’s unfolding in the White House is truly stunning… And you need to see it for...Paradigm Press | SponsoredScientists Discover Untapped Energy Source in Heart of USACrash Coming Sept 30? 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