Nature's Sunshine Products (NATR) Competitors $11.88 -0.18 (-1.49%) As of 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock NATR vs. HLF, USNA, NUS, MED, VERU, EL, PBH, IPAR, DYN, and HROWShould you be buying Nature's Sunshine Products stock or one of its competitors? The main competitors of Nature's Sunshine Products include Herbalife (HLF), USANA Health Sciences (USNA), Nu Skin Enterprises (NUS), Medifast (MED), Veru (VERU), Estée Lauder Companies (EL), Prestige Consumer Healthcare (PBH), Inter Parfums (IPAR), Dyne Therapeutics (DYN), and Harrow (HROW). Nature's Sunshine Products vs. Herbalife USANA Health Sciences Nu Skin Enterprises Medifast Veru Estée Lauder Companies Prestige Consumer Healthcare Inter Parfums Dyne Therapeutics Harrow Nature's Sunshine Products (NASDAQ:NATR) and Herbalife (NYSE:HLF) are both small-cap medical companies, but which is the superior investment? We will compare the two companies based on the strength of their earnings, risk, media sentiment, valuation, dividends, profitability, analyst recommendations, institutional ownership and community ranking. Does the MarketBeat Community favor NATR or HLF? Herbalife received 550 more outperform votes than Nature's Sunshine Products when rated by MarketBeat users. Likewise, 67.26% of users gave Herbalife an outperform vote while only 63.74% of users gave Nature's Sunshine Products an outperform vote. CompanyUnderperformOutperformNature's Sunshine ProductsOutperform Votes16763.74% Underperform Votes9536.26% HerbalifeOutperform Votes71767.26% Underperform Votes34932.74% Is NATR or HLF more profitable? Herbalife has a net margin of 5.09% compared to Nature's Sunshine Products' net margin of 3.81%. Nature's Sunshine Products' return on equity of 11.08% beat Herbalife's return on equity.Company Net Margins Return on Equity Return on Assets Nature's Sunshine Products3.81% 11.08% 7.23% Herbalife 5.09%-20.78%7.48% Which has more risk & volatility, NATR or HLF? Nature's Sunshine Products has a beta of 1.06, suggesting that its share price is 6% more volatile than the S&P 500. Comparatively, Herbalife has a beta of 1.02, suggesting that its share price is 2% more volatile than the S&P 500. Do institutionals and insiders have more ownership in NATR or HLF? 79.4% of Nature's Sunshine Products shares are held by institutional investors. 4.7% of Nature's Sunshine Products shares are held by insiders. Comparatively, 1.7% of Herbalife shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term. Does the media refer more to NATR or HLF? In the previous week, Herbalife had 3 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 6 mentions for Herbalife and 3 mentions for Nature's Sunshine Products. Nature's Sunshine Products' average media sentiment score of 1.64 beat Herbalife's score of 1.36 indicating that Nature's Sunshine Products is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Nature's Sunshine Products 1 Very Positive mention(s) 0 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Very Positive Herbalife 5 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has stronger valuation and earnings, NATR or HLF? Herbalife has higher revenue and earnings than Nature's Sunshine Products. Herbalife is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNature's Sunshine Products$454.36M0.48$15.08M$0.4029.70Herbalife$4.99B0.13$142.20M$2.492.52 Do analysts prefer NATR or HLF? Nature's Sunshine Products currently has a consensus price target of $19.00, suggesting a potential upside of 59.93%. Herbalife has a consensus price target of $12.00, suggesting a potential upside of 91.39%. Given Herbalife's higher possible upside, analysts plainly believe Herbalife is more favorable than Nature's Sunshine Products.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nature's Sunshine Products 0 Sell rating(s) 0 Hold rating(s) 2 Buy rating(s) 1 Strong Buy rating(s) 3.33Herbalife 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.75 Is NATR or HLF a better dividend stock? Nature's Sunshine Products pays an annual dividend of $0.40 per share and has a dividend yield of 3.4%. Herbalife pays an annual dividend of $1.20 per share and has a dividend yield of 19.1%. Nature's Sunshine Products pays out 100.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Herbalife pays out 48.2% of its earnings in the form of a dividend. Herbalife is clearly the better dividend stock, given its higher yield and lower payout ratio. SummaryHerbalife beats Nature's Sunshine Products on 12 of the 21 factors compared between the two stocks. Remove Ads Get Nature's Sunshine Products News Delivered to You Automatically Sign up to receive the latest news and ratings for NATR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NATR vs. The Competition Export to ExcelMetricNature's Sunshine ProductsPharmaceutical IndustryMedical SectorNASDAQ ExchangeMarket Cap$219.59M$6.26B$5.29B$7.35BDividend YieldN/A3.24%5.11%4.32%P/E Ratio13.506.6921.6317.68Price / Sales0.48222.70371.0992.89Price / Cash8.7365.6738.1534.64Price / Book1.425.776.373.94Net Income$15.08M$142.01M$3.20B$247.45M7 Day Performance1.02%2.88%1.79%0.48%1 Month Performance-8.69%-13.93%-9.41%-7.08%1 Year Performance-37.18%-12.36%9.61%-0.35% Nature's Sunshine Products Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NATRNature's Sunshine Products3.5258 of 5 stars$11.88-1.5%$19.00+59.9%-35.0%$219.59M$454.36M13.50850Analyst UpgradeShort Interest ↓News CoverageGap DownHLFHerbalife4.4027 of 5 stars$7.78-6.0%$12.00+54.3%-20.8%$788.03M$4.99B3.1210,100Positive NewsUSNAUSANA Health Sciences4.7796 of 5 stars$24.69-3.1%$36.00+45.8%-44.6%$466.84M$854.50M8.731,900Upcoming EarningsNews CoverageHigh Trading VolumeNUSNu Skin Enterprises3.5743 of 5 stars$6.22-3.4%$6.88+10.5%-50.5%$309.33M$1.73B-2.113,700News CoveragePositive NewsMEDMedifast3.8101 of 5 stars$13.01-1.4%$16.50+26.9%-60.5%$142.25M$602.46M72.25870Positive NewsVERUVeru1.9623 of 5 stars$0.57+0.0%$4.33+660.4%-65.7%$83.42M$16.89M-2.19230News CoverageGap DownELEstée Lauder Companies4.7526 of 5 stars$52.98+0.1%$86.00+62.3%-60.4%$19.02B$15.18B-27.1763,000Analyst ForecastPositive NewsGap DownHigh Trading VolumePBHPrestige Consumer Healthcare4.1437 of 5 stars$81.41-1.7%$93.33+14.6%+18.7%$4.03B$1.12B19.07540News CoveragePositive NewsHigh Trading VolumeIPARInter Parfums3.937 of 5 stars$103.21-0.9%$162.80+57.7%-16.3%$3.32B$1.45B22.15530Short Interest ↑Positive NewsHigh Trading VolumeDYNDyne Therapeutics3.5776 of 5 stars$7.49-9.5%$47.46+533.7%-69.1%$847.28MN/A-2.10100HROWHarrow2.5909 of 5 stars$23.09-1.8%$60.50+162.0%+92.6%$823.25M$199.61M-24.56182Positive News Remove Ads Related Companies and Tools Related Companies HLF Alternatives USNA Alternatives NUS Alternatives MED Alternatives VERU Alternatives EL Alternatives PBH Alternatives IPAR Alternatives DYN Alternatives HROW Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NATR) was last updated on 4/16/2025 by MarketBeat.com Staff From Our PartnersCrypto’s crashing…but we’re still profitingMost traders are panicking right now. 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