Nature's Sunshine Products (NATR) Competitors $15.00 +0.05 (+0.30%) As of 01:07 PM Eastern This is a fair market value price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock NATR vs. HLF, USNA, NUS, MED, VERU, EL, IPAR, PBH, AUPH, and ARDXShould you be buying Nature's Sunshine Products stock or one of its competitors? The main competitors of Nature's Sunshine Products include Herbalife (HLF), USANA Health Sciences (USNA), Nu Skin Enterprises (NUS), Medifast (MED), Veru (VERU), Estee Lauder Companies (EL), Interparfums (IPAR), Prestige Consumer Healthcare (PBH), Aurinia Pharmaceuticals (AUPH), and Ardelyx (ARDX). Nature's Sunshine Products vs. Its Competitors Herbalife USANA Health Sciences Nu Skin Enterprises Medifast Veru Estee Lauder Companies Interparfums Prestige Consumer Healthcare Aurinia Pharmaceuticals Ardelyx Nature's Sunshine Products (NASDAQ:NATR) and Herbalife (NYSE:HLF) are both small-cap personal products companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, analyst recommendations, risk, valuation and media sentiment. Which has better earnings and valuation, NATR or HLF? Herbalife has higher revenue and earnings than Nature's Sunshine Products. Herbalife is trading at a lower price-to-earnings ratio than Nature's Sunshine Products, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNature's Sunshine Products$454.36M0.61$7.70M$0.5328.23Herbalife$4.99B0.19$254.30M$2.743.33 Does the media prefer NATR or HLF? In the previous week, Herbalife had 7 more articles in the media than Nature's Sunshine Products. MarketBeat recorded 9 mentions for Herbalife and 2 mentions for Nature's Sunshine Products. Nature's Sunshine Products' average media sentiment score of 1.45 beat Herbalife's score of 0.78 indicating that Nature's Sunshine Products is being referred to more favorably in the media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Nature's Sunshine Products 0 Very Positive mention(s) 1 Positive mention(s) 0 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Herbalife 5 Very Positive mention(s) 2 Positive mention(s) 0 Neutral mention(s) 2 Negative mention(s) 0 Very Negative mention(s) Positive Which has more risk and volatility, NATR or HLF? Nature's Sunshine Products has a beta of 1.14, suggesting that its stock price is 14% more volatile than the S&P 500. Comparatively, Herbalife has a beta of 0.89, suggesting that its stock price is 11% less volatile than the S&P 500. Do insiders and institutionals believe in NATR or HLF? 79.4% of Nature's Sunshine Products shares are held by institutional investors. 5.6% of Nature's Sunshine Products shares are held by insiders. Comparatively, 1.7% of Herbalife shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth. Is NATR or HLF more profitable? Herbalife has a net margin of 5.66% compared to Nature's Sunshine Products' net margin of 2.22%. Nature's Sunshine Products' return on equity of 6.98% beat Herbalife's return on equity.Company Net Margins Return on Equity Return on Assets Nature's Sunshine Products2.22% 6.98% 4.63% Herbalife 5.66%-23.75%7.86% Do analysts rate NATR or HLF? Nature's Sunshine Products presently has a consensus price target of $18.33, indicating a potential upside of 22.55%. Herbalife has a consensus price target of $11.50, indicating a potential upside of 26.19%. Given Herbalife's higher probable upside, analysts plainly believe Herbalife is more favorable than Nature's Sunshine Products.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nature's Sunshine Products 0 Sell rating(s) 0 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 3.00Herbalife 0 Sell rating(s) 1 Hold rating(s) 3 Buy rating(s) 0 Strong Buy rating(s) 2.75 SummaryNature's Sunshine Products beats Herbalife on 8 of the 15 factors compared between the two stocks. Get Nature's Sunshine Products News Delivered to You Automatically Sign up to receive the latest news and ratings for NATR and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding NATR and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NATR vs. The Competition Export to ExcelMetricNature's Sunshine ProductsMED IndustryMedical SectorNASDAQ ExchangeMarket Cap$276.16M$2.43B$5.56B$9.26BDividend YieldN/A1.79%4.23%4.03%P/E Ratio28.239.1428.5819.56Price / Sales0.61711.83434.47183.65Price / Cash12.64164.3436.0257.93Price / Book1.724.658.165.58Net Income$7.70M$30.99M$3.24B$257.82M7 Day Performance-5.50%-0.08%-0.64%-0.39%1 Month Performance1.01%7.08%4.93%7.80%1 Year Performance-7.25%-6.56%26.04%12.95% Nature's Sunshine Products Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NATRNature's Sunshine Products2.0374 of 5 stars$15.00+0.3%$18.33+22.3%-5.1%$276.79M$454.36M28.29850Positive NewsHLFHerbalife4.252 of 5 stars$9.65-3.3%$11.50+19.2%-17.7%$1.02B$4.95B3.528,600USNAUSANA Health Sciences4.4864 of 5 stars$32.14-1.9%$36.00+12.0%-30.7%$610.28M$854.50M17.661,700Upcoming EarningsNUSNu Skin Enterprises2.8156 of 5 stars$8.91-0.1%$6.88-22.8%-17.7%$440.76M$1.68B-11.143,100Positive NewsMEDMedifast3.6474 of 5 stars$14.62+0.3%$16.50+12.9%-26.3%$160.25M$602.46M-22.49870VERUVeru2.8563 of 5 stars$0.58-3.8%$4.00+585.4%-39.0%$88.92M$16.89M-2.43230Positive NewsELEstee Lauder Companies4.0557 of 5 stars$85.82-3.3%$74.45-13.2%-14.9%$31.92B$15.61B-35.4662,000Trending NewsAnalyst ForecastIPARInterparfums4.2011 of 5 stars$136.05-1.8%$157.60+15.8%+5.0%$4.45B$1.45B26.47530News CoveragePositive NewsPBHPrestige Consumer Healthcare4.4002 of 5 stars$78.93-1.3%$93.33+18.2%+6.2%$3.95B$1.14B18.40540News CoveragePositive NewsAUPHAurinia Pharmaceuticals3.155 of 5 stars$7.47-1.6%$11.50+53.9%+58.6%$1.03B$235.13M26.68300ARDXArdelyx4.0638 of 5 stars$4.35+1.9%$10.89+150.3%-24.4%$1.02B$333.61M-19.7790Analyst Revision Related Companies and Tools Related Companies HLF Alternatives USNA Alternatives NUS Alternatives MED Alternatives VERU Alternatives EL Alternatives IPAR Alternatives PBH Alternatives AUPH Alternatives ARDX Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NATR) was last updated on 7/16/2025 by MarketBeat.com Staff From Our PartnersMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredBanks aren’t ready for this altcoin—are you?Our expert analysts have identified a $100 billion gap in the crypto market. 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