Natural Health Trends (NHTC) Competitors

Hf Foods Group (NASDAQ:HFFG) and Natural Health Trends (NASDAQ:NHTC) are both small-cap wholesale companies, but which is the better investment? We will contrast the two companies based on the strength of their valuation, earnings, risk, profitability, analyst recommendations, institutional ownership, media sentiment and dividends.

Which has stronger valuation & earnings, HFFG or NHTC?

Natural Health Trends has lower revenue, but higher earnings than Hf Foods Group. Hf Foods Group is trading at a lower price-to-earnings ratio than Natural Health Trends, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Hf Foods Group	$1.20B	0.13	-$48.51M	-$0.93	-3.17
Natural Health Trends	$42.96M	1.31	$570K	$0.03	163.33

Does the media favor HFFG or NHTC?

In the previous week, Hf Foods Group had 4 more articles in the media than Natural Health Trends. MarketBeat recorded 4 mentions for Hf Foods Group and 0 mentions for Natural Health Trends. Hf Foods Group's average media sentiment score of 0.00 beat Natural Health Trends' score of -1.00 indicating that Hf Foods Group is being referred to more favorably in the media.

Company	Overall Sentiment
Hf Foods Group	Neutral
Natural Health Trends	Negative

Is HFFG or NHTC more profitable?

Natural Health Trends has a net margin of 0.83% compared to Hf Foods Group's net margin of -4.11%. Hf Foods Group's return on equity of 5.33% beat Natural Health Trends' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Hf Foods Group	-4.11%	5.33%	2.38%
Natural Health Trends	0.83%	1.09%	0.66%

Which has more volatility & risk, HFFG or NHTC?

Hf Foods Group has a beta of 0.55, suggesting that its share price is 45% less volatile than the S&P 500. Comparatively, Natural Health Trends has a beta of 0.66, suggesting that its share price is 34% less volatile than the S&P 500.

Do analysts rate HFFG or NHTC?

Hf Foods Group currently has a consensus target price of $7.00, suggesting a potential upside of 137.29%. Given Hf Foods Group's stronger consensus rating and higher possible upside, equities research analysts clearly believe Hf Foods Group is more favorable than Natural Health Trends.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Hf Foods Group	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Natural Health Trends	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Do insiders and institutionals hold more shares of HFFG or NHTC?

24.0% of Hf Foods Group shares are owned by institutional investors. Comparatively, 10.1% of Natural Health Trends shares are owned by institutional investors. 7.0% of Hf Foods Group shares are owned by company insiders. Comparatively, 9.6% of Natural Health Trends shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Hf Foods Group beats Natural Health Trends on 9 of the 16 factors compared between the two stocks.