Nikola (NKLA) Competitors $0.18 -0.07 (-28.74%) Closing price 02/25/2025Extended Trading$0.18 0.00 (0.00%) As of 02/25/2025 07:59 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrendsBuy This Stock NKLA vs. TSLA, GM, F, THO, WGO, CENN, ECDA, ZEV, AIEV, and SVMHShould you be buying Nikola stock or one of its competitors? The main competitors of Nikola include Tesla (TSLA), General Motors (GM), Ford Motor (F), THOR Industries (THO), Winnebago Industries (WGO), Cenntro (CENN), ECD Automotive Design (ECDA), Lightning eMotors (ZEV), Thunder Power (AIEV), and SRIVARU (SVMH). Nikola vs. Tesla General Motors Ford Motor THOR Industries Winnebago Industries Cenntro ECD Automotive Design Lightning eMotors Thunder Power SRIVARU Tesla (NASDAQ:TSLA) and Nikola (NASDAQ:NKLA) are both auto/tires/trucks companies, but which is the better investment? We will compare the two businesses based on the strength of their analyst recommendations, institutional ownership, profitability, risk, dividends, valuation, media sentiment, earnings and community ranking. Which has more volatility and risk, TSLA or NKLA? Tesla has a beta of 2.5, suggesting that its share price is 150% more volatile than the S&P 500. Comparatively, Nikola has a beta of 1.97, suggesting that its share price is 97% more volatile than the S&P 500. Which has better valuation and earnings, TSLA or NKLA? Tesla has higher revenue and earnings than Nikola. Nikola is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioTesla$97.69B9.17$7.13B$2.04136.47Nikola$75.53M0.15-$966.28M-$14.26-0.01 Do insiders & institutionals have more ownership in TSLA or NKLA? 66.2% of Tesla shares are owned by institutional investors. Comparatively, 37.4% of Nikola shares are owned by institutional investors. 20.7% of Tesla shares are owned by company insiders. Comparatively, 0.7% of Nikola shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth. Is TSLA or NKLA more profitable? Tesla has a net margin of 7.26% compared to Nikola's net margin of -840.44%. Tesla's return on equity of 10.31% beat Nikola's return on equity.Company Net Margins Return on Equity Return on Assets Tesla7.26% 10.31% 6.15% Nikola -840.44%-95.73%-46.23% Do analysts rate TSLA or NKLA? Tesla currently has a consensus target price of $318.93, suggesting a potential upside of 14.56%. Nikola has a consensus target price of $12.00, suggesting a potential upside of 6,457.38%. Given Nikola's higher probable upside, analysts plainly believe Nikola is more favorable than Tesla.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Tesla 8 Sell rating(s) 8 Hold rating(s) 21 Buy rating(s) 1 Strong Buy rating(s) 2.39Nikola 0 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.20 Does the media favor TSLA or NKLA? In the previous week, Tesla had 517 more articles in the media than Nikola. MarketBeat recorded 517 mentions for Tesla and 0 mentions for Nikola. Tesla's average media sentiment score of 0.34 beat Nikola's score of 0.00 indicating that Tesla is being referred to more favorably in the media. Company Overall Sentiment Tesla Neutral Nikola Neutral Does the MarketBeat Community believe in TSLA or NKLA? Tesla received 2553 more outperform votes than Nikola when rated by MarketBeat users. Likewise, 62.95% of users gave Tesla an outperform vote while only 51.64% of users gave Nikola an outperform vote. CompanyUnderperformOutperformTeslaOutperform Votes261662.95% Underperform Votes154037.05% NikolaOutperform Votes6351.64% Underperform Votes5948.36% SummaryTesla beats Nikola on 18 of the 19 factors compared between the two stocks. Remove Ads Get Nikola News Delivered to You Automatically Sign up to receive the latest news and ratings for NKLA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NKLA vs. The Competition Export to ExcelMetricNikolaMotor vehicles & car bodies IndustryAuto SectorNASDAQ ExchangeMarket Cap$11.14M$38.65B$17.58B$8.28BDividend YieldN/A2.76%2.93%4.02%P/E Ratio-0.019.9718.4619.36Price / Sales0.1514.0210.7693.27Price / CashN/A11.9610.9434.64Price / Book0.012.741.824.51Net Income-$966.28M$3.05B$1.43B$247.14M7 Day PerformanceN/A-0.46%15.11%3.64%1 Month PerformanceN/A-5.37%3.62%-2.30%1 Year Performance-99.18%-17.86%-9.80%4.93% Nikola Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NKLANikola0.867 of 5 stars$0.18-28.7%$12.00+6,457.4%-99.1%$11.14M$75.53M-0.011,500Gap DownHigh Trading VolumeTSLATesla4.5288 of 5 stars$238.54-4.6%$323.00+35.4%+63.0%$768.00B$97.69B117.04127,900GMGeneral Motors4.6632 of 5 stars$49.07+1.5%$62.89+28.2%+19.5%$48.83B$187.44B7.98167,000FFord Motor4.8015 of 5 stars$9.97+2.4%$11.68+17.2%-20.6%$39.46B$184.99B6.82171,000THOTHOR Industries4.5057 of 5 stars$81.84+1.6%$104.00+27.1%-26.3%$4.34B$9.50B20.8722,300Analyst RevisionWGOWinnebago Industries4.131 of 5 stars$35.37-1.9%$65.00+83.8%-50.2%$1.00B$2.84B-53.375,700Upcoming EarningsDividend AnnouncementCENNCenntro0.9342 of 5 stars$0.97-1.3%N/A-33.2%$29.54M$37.05M0.00210ECDAECD Automotive Design1.8979 of 5 stars$0.74-5.1%N/A-30.3%$26.01M$25.73M0.00N/AZEVLightning eMotorsN/AN/AN/AN/A$10.53M$24.69M-0.15200Gap UpAIEVThunder PowerN/A$0.17+1.8%N/AN/A$8.83MN/A0.00N/AGap DownSVMHSRIVARUN/A$0.66-23.3%N/A-93.5%$5.69M$40,000.000.00N/AGap DownHigh Trading Volume Remove Ads Related Companies and Tools Related Companies TSLA Competitors GM Competitors F Competitors THO Competitors WGO Competitors CENN Competitors ECDA Competitors ZEV Competitors AIEV Competitors SVMH Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:NKLA) was last updated on 3/25/2025 by MarketBeat.com Staff From Our PartnersYour Wealth is Under AttackPlease don't wait—this is your moment to take action. 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