Nikola (NKLA) Competitors $1.34 +0.13 (+10.74%) As of 01/17/2025 04:00 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestTrends NKLA vs. TSLA, GM, F, THO, WGO, NIU, GGR, KNDI, REE, and FFIEShould you be buying Nikola stock or one of its competitors? The main competitors of Nikola include Tesla (TSLA), General Motors (GM), Ford Motor (F), THOR Industries (THO), Winnebago Industries (WGO), Niu Technologies (NIU), Gogoro (GGR), Kandi Technologies Group (KNDI), REE Automotive (REE), and Faraday Future Intelligent Electric (FFIE). Nikola vs. Tesla General Motors Ford Motor THOR Industries Winnebago Industries Niu Technologies Gogoro Kandi Technologies Group REE Automotive Faraday Future Intelligent Electric Nikola (NASDAQ:NKLA) and Tesla (NASDAQ:TSLA) are both auto/tires/trucks companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, valuation, institutional ownership, media sentiment, risk, profitability, dividends, community ranking and earnings. Do analysts prefer NKLA or TSLA? Nikola currently has a consensus price target of $12.00, indicating a potential upside of 795.52%. Tesla has a consensus price target of $299.33, indicating a potential downside of 29.82%. Given Nikola's higher probable upside, equities research analysts clearly believe Nikola is more favorable than Tesla.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Nikola 0 Sell rating(s) 4 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 2.20Tesla 9 Sell rating(s) 14 Hold rating(s) 16 Buy rating(s) 1 Strong Buy rating(s) 2.23 Does the MarketBeat Community prefer NKLA or TSLA? Tesla received 2531 more outperform votes than Nikola when rated by MarketBeat users. Likewise, 63.08% of users gave Tesla an outperform vote while only 51.64% of users gave Nikola an outperform vote. CompanyUnderperformOutperformNikolaOutperform Votes6351.64% Underperform Votes5948.36% TeslaOutperform Votes259463.08% Underperform Votes151836.92% Does the media prefer NKLA or TSLA? In the previous week, Tesla had 248 more articles in the media than Nikola. MarketBeat recorded 248 mentions for Tesla and 0 mentions for Nikola. Tesla's average media sentiment score of 0.75 beat Nikola's score of 0.73 indicating that Tesla is being referred to more favorably in the news media. Company Overall Sentiment Nikola Positive Tesla Positive Which has more volatility and risk, NKLA or TSLA? Nikola has a beta of 1.99, indicating that its stock price is 99% more volatile than the S&P 500. Comparatively, Tesla has a beta of 2.3, indicating that its stock price is 130% more volatile than the S&P 500. Is NKLA or TSLA more profitable? Tesla has a net margin of 13.07% compared to Nikola's net margin of -840.44%. Tesla's return on equity of 10.24% beat Nikola's return on equity.Company Net Margins Return on Equity Return on Assets Nikola-840.44% -95.73% -46.23% Tesla 13.07%10.24%6.08% Do institutionals and insiders believe in NKLA or TSLA? 37.4% of Nikola shares are owned by institutional investors. Comparatively, 66.2% of Tesla shares are owned by institutional investors. 0.7% of Nikola shares are owned by insiders. Comparatively, 20.7% of Tesla shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth. Which has preferable earnings and valuation, NKLA or TSLA? Tesla has higher revenue and earnings than Nikola. Nikola is trading at a lower price-to-earnings ratio than Tesla, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioNikola$35.84M2.28-$966.28M-$14.26-0.09Tesla$96.77B14.15$15.00B$3.65116.85 SummaryTesla beats Nikola on 18 of the 19 factors compared between the two stocks. Get Nikola News Delivered to You Automatically Sign up to receive the latest news and ratings for NKLA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart NKLA vs. The Competition Export to ExcelMetricNikolaMotor vehicles & car bodies IndustryAuto SectorNASDAQ ExchangeMarket Cap$81.57M$51.19B$19.71B$9.14BDividend YieldN/A2.97%3.03%4.02%P/E Ratio-0.099.2411.3217.36Price / Sales2.28226.1278.2977.11Price / CashN/A10.8311.3535.97Price / Book0.082.051.714.79Net Income-$966.28M$3.19B$1.51B$225.00M7 Day Performance19.64%1.60%1.69%2.37%1 Month Performance13.56%-0.44%3.42%4.40%1 Year Performance-93.15%-14.98%-3.16%20.10% Nikola Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)NKLANikola2.3596 of 5 stars$1.34+10.7%$12.00+795.5%-93.2%$81.57M$35.84M-0.091,500TSLATesla4.6977 of 5 stars$426.50+3.1%$299.33-29.8%+101.0%$1.37T$96.77B116.85140,473GMGeneral Motors4.8235 of 5 stars$50.90-1.8%$59.68+17.3%+43.3%$55.97B$171.84B5.43163,000Analyst RevisionFFord Motor4.2181 of 5 stars$10.17+1.6%$11.83+16.3%-9.2%$40.43B$176.19B11.56177,000THOTHOR Industries3.8902 of 5 stars$101.97-1.9%$111.17+9.0%-10.4%$5.43B$10.04B26.0822,300WGOWinnebago Industries4.6331 of 5 stars$47.73-2.5%$64.78+35.7%-29.4%$1.36B$2.84B-72.325,700NIUNiu Technologies0.4888 of 5 stars$1.90+6.1%N/A+7.3%$147.36M$373.49M-4.32700Positive NewsHigh Trading VolumeGGRGogoro1.5163 of 5 stars$0.47+0.1%$0.50+6.9%-78.7%$138.06M$349.85M-1.461,892Positive NewsGap UpKNDIKandi Technologies Group0.5475 of 5 stars$1.15+7.5%N/A-54.2%$98.98M$123.60M-14.38840REEREE Automotive3.1258 of 5 stars$8.80-0.6%$14.50+64.8%+70.2%$92.49M$1.61M-0.96270Gap DownFFIEFaraday Future Intelligent Electric1.2399 of 5 stars$1.51-1.3%N/A-91.9%$68.45M$780,000.000.00740 Related Companies and Tools Related Companies TSLA Competitors GM Competitors F Competitors THO Competitors WGO Competitors NIU Competitors GGR Competitors KNDI Competitors REE Competitors FFIE Competitors Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:NKLA) was last updated on 1/21/2025 by MarketBeat.com Staff From Our PartnersCollect $7k per month from Tesla’s SECRET dividendTesla doesn't pay a traditional dividend.... 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