Rocky Brands (RCKY) Competitors

J.Jill (NYSE:JILL) and Rocky Brands (NASDAQ:RCKY) are both small-cap retail/wholesale companies, but which is the better business? We will compare the two companies based on the strength of their institutional ownership, risk, earnings, profitability, analyst recommendations, dividends, valuation, community ranking and media sentiment.

Does the MarketBeat Community favor JILL or RCKY?

Rocky Brands received 19 more outperform votes than J.Jill when rated by MarketBeat users. However, 61.90% of users gave J.Jill an outperform vote while only 55.30% of users gave Rocky Brands an outperform vote.

Company	Underperform	Outperform
J.Jill	Outperform Votes 221 61.90%	Underperform Votes 136 38.10%
Rocky Brands	Outperform Votes 240 55.30%	Underperform Votes 194 44.70%

Which has preferable earnings and valuation, JILL or RCKY?

J.Jill has higher revenue and earnings than Rocky Brands. J.Jill is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
J.Jill	$604.66M	0.69	$36.20M	$2.83	9.62
Rocky Brands	$461.83M	0.39	$10.43M	$1.78	13.58

Which has more risk & volatility, JILL or RCKY?

J.Jill has a beta of 0.69, indicating that its share price is 31% less volatile than the S&P 500. Comparatively, Rocky Brands has a beta of 2.1, indicating that its share price is 110% more volatile than the S&P 500.

Does the media refer more to JILL or RCKY?

In the previous week, J.Jill had 10 more articles in the media than Rocky Brands. MarketBeat recorded 10 mentions for J.Jill and 0 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 0.94 beat J.Jill's score of 0.17 indicating that Rocky Brands is being referred to more favorably in the news media.

Company	Overall Sentiment
J.Jill	Neutral
Rocky Brands	Positive

Do institutionals and insiders believe in JILL or RCKY?

40.7% of J.Jill shares are owned by institutional investors. Comparatively, 75.1% of Rocky Brands shares are owned by institutional investors. 6.7% of J.Jill shares are owned by company insiders. Comparatively, 5.3% of Rocky Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Is JILL or RCKY more profitable?

J.Jill has a net margin of 6.80% compared to Rocky Brands' net margin of 2.94%. J.Jill's return on equity of 71.30% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
J.Jill	6.80%	71.30%	12.04%
Rocky Brands	2.94%	7.74%	3.69%

Do analysts prefer JILL or RCKY?

J.Jill presently has a consensus target price of $38.17, suggesting a potential upside of 40.20%. Rocky Brands has a consensus target price of $24.50, suggesting a potential upside of 1.37%. Given J.Jill's stronger consensus rating and higher probable upside, research analysts clearly believe J.Jill is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
J.Jill	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Is JILL or RCKY a better dividend stock?

J.Jill pays an annual dividend of $0.28 per share and has a dividend yield of 1.0%. Rocky Brands pays an annual dividend of $0.62 per share and has a dividend yield of 2.6%. J.Jill pays out 9.9% of its earnings in the form of a dividend. Rocky Brands pays out 34.8% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Summary

J.Jill beats Rocky Brands on 14 of the 20 factors compared between the two stocks.