Rocky Brands (RCKY) Competitors

Rocky Brands (NASDAQ:RCKY) and J.Jill (NYSE:JILL) are both small-cap consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their institutional ownership, dividends, valuation, community ranking, risk, analyst recommendations, media sentiment, earnings and profitability.

Does the media favor RCKY or JILL?

In the previous week, Rocky Brands had 8 more articles in the media than J.Jill. MarketBeat recorded 8 mentions for Rocky Brands and 0 mentions for J.Jill. Rocky Brands' average media sentiment score of 0.44 beat J.Jill's score of 0.00 indicating that Rocky Brands is being referred to more favorably in the media.

Company	Overall Sentiment
Rocky Brands	Neutral
J.Jill	Neutral

Do analysts prefer RCKY or JILL?

Rocky Brands presently has a consensus price target of $24.50, suggesting a potential upside of 6.11%. J.Jill has a consensus price target of $38.17, suggesting a potential upside of 58.17%. Given J.Jill's stronger consensus rating and higher probable upside, analysts clearly believe J.Jill is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
J.Jill	0 Sell rating(s)	2 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.67

Which has better earnings and valuation, RCKY or JILL?

J.Jill has higher revenue and earnings than Rocky Brands. J.Jill is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Brands	$461.83M	0.37	$10.43M	$1.78	12.97
J.Jill	$604.66M	0.61	$36.20M	$2.83	8.53

Do insiders and institutionals have more ownership in RCKY or JILL?

75.1% of Rocky Brands shares are held by institutional investors. Comparatively, 40.7% of J.Jill shares are held by institutional investors. 5.3% of Rocky Brands shares are held by insiders. Comparatively, 6.7% of J.Jill shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Is RCKY or JILL more profitable?

J.Jill has a net margin of 6.80% compared to Rocky Brands' net margin of 2.94%. J.Jill's return on equity of 71.30% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rocky Brands	2.94%	7.74%	3.69%
J.Jill	6.80%	71.30%	12.04%

Which has more risk & volatility, RCKY or JILL?

Rocky Brands has a beta of 2.1, suggesting that its share price is 110% more volatile than the S&P 500. Comparatively, J.Jill has a beta of 0.69, suggesting that its share price is 31% less volatile than the S&P 500.

Is RCKY or JILL a better dividend stock?

Rocky Brands pays an annual dividend of $0.62 per share and has a dividend yield of 2.7%. J.Jill pays an annual dividend of $0.28 per share and has a dividend yield of 1.2%. Rocky Brands pays out 34.8% of its earnings in the form of a dividend. J.Jill pays out 9.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Does the MarketBeat Community prefer RCKY or JILL?

Rocky Brands received 20 more outperform votes than J.Jill when rated by MarketBeat users. However, 61.90% of users gave J.Jill an outperform vote while only 55.28% of users gave Rocky Brands an outperform vote.

Company	Underperform	Outperform
Rocky Brands	Outperform Votes 241 55.28%	Underperform Votes 195 44.72%
J.Jill	Outperform Votes 221 61.90%	Underperform Votes 136 38.10%

Summary

J.Jill beats Rocky Brands on 13 of the 20 factors compared between the two stocks.