Rocky Brands (RCKY) Competitors

Rocky Brands (NASDAQ:RCKY) and J.Jill (NYSE:JILL) are both small-cap consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, dividends, community ranking, institutional ownership, risk, earnings, valuation, media sentiment and analyst recommendations.

Is RCKY or JILL a better dividend stock?

Rocky Brands pays an annual dividend of $0.62 per share and has a dividend yield of 3.0%. J.Jill pays an annual dividend of $0.28 per share and has a dividend yield of 1.1%. Rocky Brands pays out 34.8% of its earnings in the form of a dividend. J.Jill pays out 9.9% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years.

Which has more volatility & risk, RCKY or JILL?

Rocky Brands has a beta of 2.13, indicating that its stock price is 113% more volatile than the S&P 500. Comparatively, J.Jill has a beta of 0.61, indicating that its stock price is 39% less volatile than the S&P 500.

Do insiders and institutionals have more ownership in RCKY or JILL?

75.1% of Rocky Brands shares are owned by institutional investors. Comparatively, 40.7% of J.Jill shares are owned by institutional investors. 5.3% of Rocky Brands shares are owned by insiders. Comparatively, 6.7% of J.Jill shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Does the media prefer RCKY or JILL?

In the previous week, J.Jill had 5 more articles in the media than Rocky Brands. MarketBeat recorded 6 mentions for J.Jill and 1 mentions for Rocky Brands. Rocky Brands' average media sentiment score of 0.94 beat J.Jill's score of -0.05 indicating that Rocky Brands is being referred to more favorably in the media.

Company	Overall Sentiment
Rocky Brands	Positive
J.Jill	Neutral

Is RCKY or JILL more profitable?

J.Jill has a net margin of 6.70% compared to Rocky Brands' net margin of 2.94%. J.Jill's return on equity of 90.61% beat Rocky Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rocky Brands	2.94%	7.74%	3.69%
J.Jill	6.70%	90.61%	11.31%

Which has higher valuation & earnings, RCKY or JILL?

J.Jill has higher revenue and earnings than Rocky Brands. J.Jill is trading at a lower price-to-earnings ratio than Rocky Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Brands	$461.83M	0.34	$10.43M	$1.78	11.78
J.Jill	$604.66M	0.64	$36.20M	$2.83	9.01

Does the MarketBeat Community believe in RCKY or JILL?

Rocky Brands received 19 more outperform votes than J.Jill when rated by MarketBeat users. However, 62.25% of users gave J.Jill an outperform vote while only 55.30% of users gave Rocky Brands an outperform vote.

Company	Underperform	Outperform
Rocky Brands	Outperform Votes 240 55.30%	Underperform Votes 194 44.70%
J.Jill	Outperform Votes 221 62.25%	Underperform Votes 134 37.75%

Do analysts recommend RCKY or JILL?

Rocky Brands currently has a consensus target price of $24.50, suggesting a potential upside of 16.89%. J.Jill has a consensus target price of $39.33, suggesting a potential upside of 54.28%. Given J.Jill's stronger consensus rating and higher probable upside, analysts plainly believe J.Jill is more favorable than Rocky Brands.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Brands	0 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
J.Jill	0 Sell rating(s)	2 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.71

Summary

J.Jill beats Rocky Brands on 14 of the 20 factors compared between the two stocks.