Roku (ROKU) Competitors

Roku (NASDAQ:ROKU) and Apple (NASDAQ:AAPL) are related large-cap companies, but which is the superior investment? We will compare the two businesses based on the strength of their earnings, media sentiment, risk, dividends, profitability, analyst recommendations, institutional ownership and valuation.

Which has higher earnings & valuation, ROKU or AAPL?

Apple has higher revenue and earnings than Roku. Roku is trading at a lower price-to-earnings ratio than Apple, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Roku	$4.39B	3.03	-$129.39M	-$0.42	-214.98
Apple	$391.04B	8.79	$93.74B	$6.59	35.14

Do insiders & institutionals hold more shares of ROKU or AAPL?

86.3% of Roku shares are owned by institutional investors. Comparatively, 67.7% of Apple shares are owned by institutional investors. 14.0% of Roku shares are owned by company insiders. Comparatively, 0.1% of Apple shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Does the media refer more to ROKU or AAPL?

In the previous week, Apple had 251 more articles in the media than Roku. MarketBeat recorded 293 mentions for Apple and 42 mentions for Roku. Apple's average media sentiment score of 0.84 beat Roku's score of 0.82 indicating that Apple is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Roku	21 Very Positive mention(s)	4 Positive mention(s)	13 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Apple	172 Very Positive mention(s)	28 Positive mention(s)	55 Neutral mention(s)	31 Negative mention(s)	5 Very Negative mention(s)	Positive

Do analysts rate ROKU or AAPL?

Roku currently has a consensus target price of $98.96, indicating a potential upside of 9.60%. Apple has a consensus target price of $237.60, indicating a potential upside of 2.59%. Given Roku's stronger consensus rating and higher probable upside, research analysts clearly believe Roku is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Roku	1 Sell rating(s)	7 Hold rating(s)	18 Buy rating(s)	2 Strong Buy rating(s)	2.75
Apple	2 Sell rating(s)	11 Hold rating(s)	16 Buy rating(s)	2 Strong Buy rating(s)	2.58

Which has more volatility & risk, ROKU or AAPL?

Roku has a beta of 2.05, indicating that its share price is 105% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.16, indicating that its share price is 16% more volatile than the S&P 500.

Is ROKU or AAPL more profitable?

Apple has a net margin of 24.30% compared to Roku's net margin of -1.40%. Apple's return on equity of 170.91% beat Roku's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Roku	-1.40%	-2.44%	-1.44%
Apple	24.30%	170.91%	31.94%

Summary

Apple beats Roku on 10 of the 16 factors compared between the two stocks.