Rush Enterprises (RUSHA) Competitors

Rush Enterprises (NASDAQ:RUSHA) and Franklin Electric (NASDAQ:FELE) are related mid-cap companies, but which is the better investment? We will compare the two businesses based on the strength of their dividends, valuation, institutional ownership, earnings, analyst recommendations, risk, media sentiment and profitability.

Do institutionals and insiders believe in RUSHA or FELE?

84.4% of Rush Enterprises shares are held by institutional investors. Comparatively, 80.0% of Franklin Electric shares are held by institutional investors. 12.3% of Rush Enterprises shares are held by company insiders. Comparatively, 2.7% of Franklin Electric shares are held by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Is RUSHA or FELE more profitable?

Franklin Electric has a net margin of 8.85% compared to Rush Enterprises' net margin of 3.76%. Franklin Electric's return on equity of 14.08% beat Rush Enterprises' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.76%	13.82%	6.35%
Franklin Electric	8.85%	14.08%	9.72%

Do analysts prefer RUSHA or FELE?

Rush Enterprises presently has a consensus target price of $61.00, suggesting a potential upside of 15.86%. Franklin Electric has a consensus target price of $94.00, suggesting a potential upside of 2.66%. Given Rush Enterprises' stronger consensus rating and higher probable upside, analysts clearly believe Rush Enterprises is more favorable than Franklin Electric.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Franklin Electric	0 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00

Which has preferable earnings and valuation, RUSHA or FELE?

Rush Enterprises has higher revenue and earnings than Franklin Electric. Rush Enterprises is trading at a lower price-to-earnings ratio than Franklin Electric, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.80B	0.52	$304.15M	$3.58	14.71
Franklin Electric	$2.02B	2.07	$180.31M	$3.82	23.97

Is RUSHA or FELE a better dividend stock?

Rush Enterprises pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Franklin Electric pays an annual dividend of $1.06 per share and has a dividend yield of 1.2%. Rush Enterprises pays out 20.1% of its earnings in the form of a dividend. Franklin Electric pays out 27.7% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Franklin Electric has increased its dividend for 33 consecutive years. Rush Enterprises is clearly the better dividend stock, given its higher yield and lower payout ratio.

Which has more volatility & risk, RUSHA or FELE?

Rush Enterprises has a beta of 0.88, meaning that its stock price is 12% less volatile than the S&P 500. Comparatively, Franklin Electric has a beta of 1.07, meaning that its stock price is 7% more volatile than the S&P 500.

Does the media refer more to RUSHA or FELE?

In the previous week, Franklin Electric had 3 more articles in the media than Rush Enterprises. MarketBeat recorded 10 mentions for Franklin Electric and 7 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.14 beat Franklin Electric's score of 1.00 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Rush Enterprises	5 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Franklin Electric	7 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Rush Enterprises beats Franklin Electric on 10 of the 19 factors compared between the two stocks.