Rush Enterprises (RUSHA) Competitors $51.69 -1.03 (-1.95%) As of 12:33 PM Eastern Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsDividendEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock RUSHA vs. AIT, BECN, WCC, GATX, AL, MSM, HEES, DXPE, WLFC, and MRCShould you be buying Rush Enterprises stock or one of its competitors? The main competitors of Rush Enterprises include Applied Industrial Technologies (AIT), Beacon Roofing Supply (BECN), WESCO International (WCC), GATX (GATX), Air Lease (AL), MSC Industrial Direct (MSM), H&E Equipment Services (HEES), DXP Enterprises (DXPE), Willis Lease Finance (WLFC), and MRC Global (MRC). These companies are all part of the "trading companies & distributors" industry. Rush Enterprises vs. Applied Industrial Technologies Beacon Roofing Supply WESCO International GATX Air Lease MSC Industrial Direct H&E Equipment Services DXP Enterprises Willis Lease Finance MRC Global Applied Industrial Technologies (NYSE:AIT) and Rush Enterprises (NASDAQ:RUSHA) are both mid-cap industrials companies, but which is the better investment? We will contrast the two companies based on the strength of their profitability, dividends, institutional ownership, earnings, risk, media sentiment, analyst recommendations, valuation and community ranking. Is AIT or RUSHA a better dividend stock? Applied Industrial Technologies pays an annual dividend of $1.84 per share and has a dividend yield of 0.8%. Rush Enterprises pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Applied Industrial Technologies pays out 18.6% of its earnings in the form of a dividend. Rush Enterprises pays out 19.3% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Applied Industrial Technologies has raised its dividend for 16 consecutive years. Does the media favor AIT or RUSHA? In the previous week, Applied Industrial Technologies had 9 more articles in the media than Rush Enterprises. MarketBeat recorded 17 mentions for Applied Industrial Technologies and 8 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 1.50 beat Applied Industrial Technologies' score of 1.18 indicating that Rush Enterprises is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Applied Industrial Technologies 11 Very Positive mention(s) 0 Positive mention(s) 5 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Rush Enterprises 5 Very Positive mention(s) 0 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive Does the MarketBeat Community favor AIT or RUSHA? Rush Enterprises received 66 more outperform votes than Applied Industrial Technologies when rated by MarketBeat users. Likewise, 59.86% of users gave Rush Enterprises an outperform vote while only 59.42% of users gave Applied Industrial Technologies an outperform vote. CompanyUnderperformOutperformApplied Industrial TechnologiesOutperform Votes26559.42% Underperform Votes18140.58% Rush EnterprisesOutperform Votes33159.86% Underperform Votes22240.14% Which has more volatility & risk, AIT or RUSHA? Applied Industrial Technologies has a beta of 1.01, meaning that its share price is 1% more volatile than the S&P 500. Comparatively, Rush Enterprises has a beta of 0.96, meaning that its share price is 4% less volatile than the S&P 500. Do analysts recommend AIT or RUSHA? Applied Industrial Technologies presently has a consensus target price of $284.29, indicating a potential upside of 25.62%. Rush Enterprises has a consensus target price of $69.00, indicating a potential upside of 30.88%. Given Rush Enterprises' stronger consensus rating and higher possible upside, analysts plainly believe Rush Enterprises is more favorable than Applied Industrial Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Applied Industrial Technologies 0 Sell rating(s) 1 Hold rating(s) 7 Buy rating(s) 0 Strong Buy rating(s) 2.88Rush Enterprises 0 Sell rating(s) 0 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 3.00 Do insiders & institutionals hold more shares of AIT or RUSHA? 93.5% of Applied Industrial Technologies shares are owned by institutional investors. Comparatively, 84.4% of Rush Enterprises shares are owned by institutional investors. 1.7% of Applied Industrial Technologies shares are owned by insiders. Comparatively, 12.5% of Rush Enterprises shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term. Which has preferable earnings & valuation, AIT or RUSHA? Applied Industrial Technologies has higher earnings, but lower revenue than Rush Enterprises. Rush Enterprises is trading at a lower price-to-earnings ratio than Applied Industrial Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioApplied Industrial Technologies$4.48B1.94$385.76M$9.8722.93Rush Enterprises$7.80B0.54$347.05M$3.7314.13 Is AIT or RUSHA more profitable? Applied Industrial Technologies has a net margin of 8.62% compared to Rush Enterprises' net margin of 3.90%. Applied Industrial Technologies' return on equity of 22.37% beat Rush Enterprises' return on equity.Company Net Margins Return on Equity Return on Assets Applied Industrial Technologies8.62% 22.37% 13.03% Rush Enterprises 3.90%14.76%6.61% SummaryApplied Industrial Technologies beats Rush Enterprises on 13 of the 21 factors compared between the two stocks. Remove Ads Get Rush Enterprises News Delivered to You Automatically Sign up to receive the latest news and ratings for RUSHA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart RUSHA vs. The Competition Export to ExcelMetricRush EnterprisesAutomotive dealers & gasoline service stations IndustryRetail SectorNASDAQ ExchangeMarket Cap$4.16B$8.28B$23.02B$7.57BDividend Yield1.36%1.56%170.20%4.32%P/E Ratio14.1321.0821.5817.82Price / Sales0.543.764.0194.61Price / Cash12.3619.0319.4134.64Price / Book1.934.105.644.00Net Income$347.05M$310.64M$781.29M$247.23M7 Day Performance-0.94%2.56%-1.67%1.44%1 Month Performance-1.64%2.46%-5.15%-6.26%1 Year Performance7.35%6.39%2.42%0.59% Rush Enterprises Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)RUSHARush Enterprises4.8147 of 5 stars$51.69-2.0%$69.00+33.5%+7.2%$4.10B$7.80B13.868,040Upcoming EarningsNews CoveragePositive NewsAITApplied Industrial Technologies4.3531 of 5 stars$208.11-1.3%$284.29+36.6%+19.6%$7.99B$4.48B21.086,100Positive NewsHigh Trading VolumeBECNBeacon Roofing Supply3.8398 of 5 stars$122.10-0.3%$122.10+0.0%+27.9%$7.54B$9.76B20.878,063High Trading VolumeWCCWESCO International4.4984 of 5 stars$136.88+0.6%$219.43+60.3%-6.2%$6.68B$21.82B10.4720,000Short Interest ↓Positive NewsGap DownGATXGATX1.6253 of 5 stars$142.24-2.4%$161.00+13.2%+13.7%$5.07B$1.59B18.311,900Upcoming EarningsPositive NewsALAir Lease4.7164 of 5 stars$41.79-0.6%$55.67+33.2%-12.0%$4.67B$2.73B12.55150News CoveragePositive NewsHigh Trading VolumeMSMMSC Industrial Direct3.3751 of 5 stars$70.13-1.5%$82.20+17.2%-16.6%$3.92B$3.75B16.746,990HEESH&E Equipment Services3.9233 of 5 stars$92.15-1.0%$71.33-22.6%+48.7%$3.38B$1.52B23.392,380Analyst ForecastNews CoveragePositive NewsHigh Trading VolumeDXPEDXP Enterprises3.6832 of 5 stars$73.16-0.4%$95.00+29.9%+51.6%$1.15B$1.80B18.862,490Short Interest ↓Positive NewsWLFCWillis Lease Finance2.8035 of 5 stars$136.43+0.7%N/A+192.2%$901.26M$569.22M9.67240Gap DownHigh Trading VolumeMRCMRC Global4.0147 of 5 stars$9.85+0.5%$16.00+62.5%-14.4%$847.49M$3.01B11.322,800Analyst ForecastShort Interest ↑High Trading Volume Remove Ads Related Companies and Tools Related Companies Applied Industrial Technologies Competitors Beacon Roofing Supply Competitors WESCO International Competitors GATX Competitors Air Lease Competitors MSC Industrial Direct Competitors H&E Equipment Services Competitors DXP Enterprises Competitors Willis Lease Finance Competitors MRC Global Competitors Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:RUSHA) was last updated on 4/16/2025 by MarketBeat.com Staff From Our PartnersThe Last Time This Happened, Americans Lost BillionsWall Street leaders just held a secret meeting in Las Vegas. 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