Rush Enterprises (RUSHB) Competitors

Rush Enterprises (NASDAQ:RUSHA) and Rush Enterprises (NASDAQ:RUSHB) are both mid-cap retail/wholesale companies, but which is the better stock? We will compare the two companies based on the strength of their risk, institutional ownership, profitability, earnings, valuation, analyst recommendations, media sentiment and dividends.

Which has more volatility and risk, RUSHA or RUSHB?

Rush Enterprises has a beta of 0.88, suggesting that its stock price is 12% less volatile than the S&P 500. Comparatively, Rush Enterprises has a beta of 0.73, suggesting that its stock price is 27% less volatile than the S&P 500.

Is RUSHA or RUSHB more profitable?

Company	Net Margins	Return on Equity	Return on Assets
Rush Enterprises	3.76%	13.82%	6.35%
Rush Enterprises	3.76%	13.82%	6.35%

Does the media refer more to RUSHA or RUSHB?

In the previous week, Rush Enterprises had 7 more articles in the media than Rush Enterprises. MarketBeat recorded 7 mentions for Rush Enterprises and 0 mentions for Rush Enterprises. Rush Enterprises' average media sentiment score of 0.99 beat Rush Enterprises' score of 0.00 indicating that Rush Enterprises is being referred to more favorably in the media.

Company	Overall Sentiment
Rush Enterprises	Positive
Rush Enterprises	Neutral

Do insiders & institutionals believe in RUSHA or RUSHB?

84.4% of Rush Enterprises shares are owned by institutional investors. Comparatively, 18.1% of Rush Enterprises shares are owned by institutional investors. 12.3% of Rush Enterprises shares are owned by company insiders. Comparatively, 13.9% of Rush Enterprises shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Is RUSHA or RUSHB a better dividend stock?

Rush Enterprises pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Rush Enterprises pays an annual dividend of $0.72 per share and has a dividend yield of 1.4%. Rush Enterprises pays out 20.1% of its earnings in the form of a dividend. Rush Enterprises pays out 20.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Rush Enterprises has increased its dividend for 6 consecutive years and Rush Enterprises has increased its dividend for 6 consecutive years.

Which has preferable earnings and valuation, RUSHA or RUSHB?

Rush Enterprises is trading at a lower price-to-earnings ratio than Rush Enterprises, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rush Enterprises	$7.80B	0.51	$304.15M	$3.58	14.15
Rush Enterprises	$7.80B	0.52	$304.15M	$3.58	14.65

Do analysts rate RUSHA or RUSHB?

Rush Enterprises presently has a consensus price target of $61.00, suggesting a potential upside of 20.39%. Given Rush Enterprises' stronger consensus rating and higher probable upside, equities research analysts clearly believe Rush Enterprises is more favorable than Rush Enterprises.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	3.00
Rush Enterprises	0 Sell rating(s)	0 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	0.00

Summary

Rush Enterprises beats Rush Enterprises on 8 of the 11 factors compared between the two stocks.