Smithfield Foods (SFD) Competitors

Kellanova (NYSE:K) and Smithfield Foods (NASDAQ:SFD) are both consumer discretionary companies, but which is the better business? We will contrast the two companies based on the strength of their earnings, valuation, institutional ownership, media sentiment, risk, profitability, dividends, community ranking and analyst recommendations.

Is K or SFD a better dividend stock?

Kellanova pays an annual dividend of $2.28 per share and has a dividend yield of 2.8%. Smithfield Foods pays an annual dividend of $1.00 per share and has a dividend yield of 4.9%. Kellanova pays out 58.9% of its earnings in the form of a dividend. Smithfield Foods pays out 44.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Smithfield Foods is clearly the better dividend stock, given its higher yield and lower payout ratio.

Is K or SFD more profitable?

Kellanova has a net margin of 10.53% compared to Smithfield Foods' net margin of 0.00%. Kellanova's return on equity of 37.25% beat Smithfield Foods' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kellanova	10.53%	37.25%	8.62%
Smithfield Foods	N/A	N/A	N/A

Which has better valuation and earnings, K or SFD?

Kellanova has higher earnings, but lower revenue than Smithfield Foods. Smithfield Foods is trading at a lower price-to-earnings ratio than Kellanova, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kellanova	$12.75B	2.24	$1.34B	$3.87	21.38
Smithfield Foods	$14.14B	0.57	$892.37M	$2.27	9.02

Do analysts prefer K or SFD?

Kellanova presently has a consensus target price of $77.96, indicating a potential downside of 5.78%. Smithfield Foods has a consensus target price of $27.86, indicating a potential upside of 36.09%. Given Smithfield Foods' stronger consensus rating and higher possible upside, analysts plainly believe Smithfield Foods is more favorable than Kellanova.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kellanova	0 Sell rating(s)	13 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.07
Smithfield Foods	0 Sell rating(s)	1 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	3.00

Does the media refer more to K or SFD?

In the previous week, Kellanova had 17 more articles in the media than Smithfield Foods. MarketBeat recorded 23 mentions for Kellanova and 6 mentions for Smithfield Foods. Kellanova's average media sentiment score of 1.25 beat Smithfield Foods' score of 0.40 indicating that Kellanova is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kellanova	19 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Smithfield Foods	0 Very Positive mention(s)	3 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do institutionals & insiders believe in K or SFD?

83.9% of Kellanova shares are owned by institutional investors. 1.8% of Kellanova shares are owned by company insiders. Comparatively, 1.8% of Smithfield Foods shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Does the MarketBeat Community prefer K or SFD?

Kellanova received 337 more outperform votes than Smithfield Foods when rated by MarketBeat users. However, 61.44% of users gave Smithfield Foods an outperform vote while only 49.95% of users gave Kellanova an outperform vote.

Company	Underperform	Outperform
Kellanova	Outperform Votes 533 49.95%	Underperform Votes 534 50.05%
Smithfield Foods	Outperform Votes 196 61.44%	Underperform Votes 123 38.56%

Summary

Kellanova beats Smithfield Foods on 12 of the 20 factors compared between the two stocks.