Smithfield Foods (SFD) Competitors

Kellanova (NYSE:K) and Smithfield Foods (NASDAQ:SFD) are both consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their dividends, earnings, profitability, analyst recommendations, risk, media sentiment, institutional ownership, community ranking and valuation.

Does the MarketBeat Community prefer K or SFD?

Kellanova received 336 more outperform votes than Smithfield Foods when rated by MarketBeat users. However, 61.44% of users gave Smithfield Foods an outperform vote while only 50.00% of users gave Kellanova an outperform vote.

Company	Underperform	Outperform
Kellanova	Outperform Votes 532 50.00%	Underperform Votes 532 50.00%
Smithfield Foods	Outperform Votes 196 61.44%	Underperform Votes 123 38.56%

Is K or SFD a better dividend stock?

Kellanova pays an annual dividend of $2.28 per share and has a dividend yield of 2.8%. Smithfield Foods pays an annual dividend of $1.00 per share and has a dividend yield of 4.9%. Kellanova pays out 58.9% of its earnings in the form of a dividend. Smithfield Foods pays out 44.1% of its earnings in the form of a dividend. Both companies have healthy payout ratios and should be able to cover their dividend payments with earnings for the next several years. Smithfield Foods is clearly the better dividend stock, given its higher yield and lower payout ratio.

Does the media refer more to K or SFD?

In the previous week, Kellanova had 17 more articles in the media than Smithfield Foods. MarketBeat recorded 27 mentions for Kellanova and 10 mentions for Smithfield Foods. Kellanova's average media sentiment score of 1.29 beat Smithfield Foods' score of 0.04 indicating that Kellanova is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Kellanova	24 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Smithfield Foods	0 Very Positive mention(s)	1 Positive mention(s)	8 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral

Do insiders & institutionals believe in K or SFD?

83.9% of Kellanova shares are owned by institutional investors. 1.8% of Kellanova shares are owned by insiders. Comparatively, 1.8% of Smithfield Foods shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Do analysts rate K or SFD?

Kellanova presently has a consensus price target of $77.96, indicating a potential downside of 5.24%. Smithfield Foods has a consensus price target of $27.86, indicating a potential upside of 37.02%. Given Smithfield Foods' stronger consensus rating and higher probable upside, analysts clearly believe Smithfield Foods is more favorable than Kellanova.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Kellanova	0 Sell rating(s)	13 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.07
Smithfield Foods	0 Sell rating(s)	1 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	3.00

Is K or SFD more profitable?

Kellanova has a net margin of 10.53% compared to Smithfield Foods' net margin of 0.00%. Kellanova's return on equity of 37.25% beat Smithfield Foods' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Kellanova	10.53%	37.25%	8.62%
Smithfield Foods	N/A	N/A	N/A

Which has higher valuation & earnings, K or SFD?

Kellanova has higher earnings, but lower revenue than Smithfield Foods. Smithfield Foods is trading at a lower price-to-earnings ratio than Kellanova, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Kellanova	$12.75B	2.23	$1.34B	$3.87	21.26
Smithfield Foods	$14.14B	0.57	$892.37M	$2.27	8.96

Summary

Kellanova beats Smithfield Foods on 12 of the 20 factors compared between the two stocks.