Simply Good Foods (SMPL) Competitors

Simply Good Foods (NASDAQ:SMPL) and Flowers Foods (NYSE:FLO) are both mid-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their media sentiment, dividends, institutional ownership, earnings, valuation, community ranking, profitability, analyst recommendations and risk.

Do analysts rate SMPL or FLO?

Simply Good Foods presently has a consensus price target of $40.78, suggesting a potential upside of 4.53%. Flowers Foods has a consensus price target of $22.67, suggesting a potential upside of 1.06%. Given Simply Good Foods' stronger consensus rating and higher possible upside, equities research analysts clearly believe Simply Good Foods is more favorable than Flowers Foods.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Simply Good Foods	0 Sell rating(s)	3 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.67
Flowers Foods	1 Sell rating(s)	2 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.67

Does the media favor SMPL or FLO?

In the previous week, Simply Good Foods had 6 more articles in the media than Flowers Foods. MarketBeat recorded 11 mentions for Simply Good Foods and 5 mentions for Flowers Foods. Simply Good Foods' average media sentiment score of 1.28 beat Flowers Foods' score of 0.85 indicating that Simply Good Foods is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Simply Good Foods	8 Very Positive mention(s)	2 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Flowers Foods	3 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community favor SMPL or FLO?

Flowers Foods received 191 more outperform votes than Simply Good Foods when rated by MarketBeat users. However, 68.00% of users gave Simply Good Foods an outperform vote while only 61.74% of users gave Flowers Foods an outperform vote.

Company	Underperform	Outperform
Simply Good Foods	Outperform Votes 306 68.00%	Underperform Votes 144 32.00%
Flowers Foods	Outperform Votes 497 61.74%	Underperform Votes 308 38.26%

Do insiders & institutionals hold more shares of SMPL or FLO?

88.4% of Simply Good Foods shares are held by institutional investors. Comparatively, 75.5% of Flowers Foods shares are held by institutional investors. 11.0% of Simply Good Foods shares are held by insiders. Comparatively, 11.4% of Flowers Foods shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Is SMPL or FLO more profitable?

Simply Good Foods has a net margin of 10.46% compared to Flowers Foods' net margin of 4.70%. Flowers Foods' return on equity of 19.41% beat Simply Good Foods' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Simply Good Foods	10.46%	10.23%	7.68%
Flowers Foods	4.70%	19.41%	7.81%

Which has higher earnings & valuation, SMPL or FLO?

Simply Good Foods has higher earnings, but lower revenue than Flowers Foods. Flowers Foods is trading at a lower price-to-earnings ratio than Simply Good Foods, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Simply Good Foods	$1.33B	2.94	$139.31M	$1.38	28.27
Flowers Foods	$5.09B	0.93	$123.42M	$1.14	19.68

Is SMPL or FLO a better dividend stock?

Simply Good Foods pays an annual dividend of $0.36 per share and has a dividend yield of 0.9%. Flowers Foods pays an annual dividend of $0.96 per share and has a dividend yield of 4.3%. Simply Good Foods pays out 26.1% of its earnings in the form of a dividend. Flowers Foods pays out 84.2% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Flowers Foods has increased its dividend for 23 consecutive years. Flowers Foods is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

Which has more risk and volatility, SMPL or FLO?

Simply Good Foods has a beta of 0.64, meaning that its stock price is 36% less volatile than the S&P 500. Comparatively, Flowers Foods has a beta of 0.36, meaning that its stock price is 64% less volatile than the S&P 500.

Summary

Simply Good Foods beats Flowers Foods on 14 of the 21 factors compared between the two stocks.