Simply Good Foods (SMPL) Competitors

Flowers Foods (NYSE:FLO) and Simply Good Foods (NASDAQ:SMPL) are both mid-cap consumer staples companies, but which is the better investment? We will contrast the two companies based on the strength of their community ranking, analyst recommendations, risk, institutional ownership, profitability, earnings, dividends, media sentiment and valuation.

Do analysts recommend FLO or SMPL?

Flowers Foods currently has a consensus price target of $24.00, suggesting a potential upside of 3.40%. Simply Good Foods has a consensus price target of $40.29, suggesting a potential upside of 4.67%. Given Flowers Foods' stronger consensus rating and higher possible upside, analysts clearly believe Simply Good Foods is more favorable than Flowers Foods.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Flowers Foods	0 Sell rating(s)	4 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	2.00
Simply Good Foods	0 Sell rating(s)	3 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.57

Which has more risk and volatility, FLO or SMPL?

Flowers Foods has a beta of 0.37, meaning that its share price is 63% less volatile than the S&P 500. Comparatively, Simply Good Foods has a beta of 0.65, meaning that its share price is 35% less volatile than the S&P 500.

Is FLO or SMPL more profitable?

Simply Good Foods has a net margin of 11.12% compared to Simply Good Foods' net margin of 2.45%. Simply Good Foods' return on equity of 18.35% beat Flowers Foods' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Flowers Foods	2.45%	18.35%	7.41%
Simply Good Foods	11.12%	10.12%	7.62%

Does the MarketBeat Community prefer FLO or SMPL?

Flowers Foods received 190 more outperform votes than Simply Good Foods when rated by MarketBeat users. However, 68.02% of users gave Simply Good Foods an outperform vote while only 61.58% of users gave Flowers Foods an outperform vote.

Company	Underperform	Outperform
Flowers Foods	Outperform Votes 492 61.58%	Underperform Votes 307 38.42%
Simply Good Foods	Outperform Votes 302 68.02%	Underperform Votes 142 31.98%

Which has stronger valuation & earnings, FLO or SMPL?

Simply Good Foods has lower revenue, but higher earnings than Flowers Foods. Simply Good Foods is trading at a lower price-to-earnings ratio than Flowers Foods, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Flowers Foods	$5.09B	0.96	$123.42M	$0.59	39.34
Simply Good Foods	$1.24B	3.10	$133.57M	$1.39	27.69

Does the media refer more to FLO or SMPL?

In the previous week, Flowers Foods had 5 more articles in the media than Simply Good Foods. MarketBeat recorded 8 mentions for Flowers Foods and 3 mentions for Simply Good Foods. Flowers Foods' average media sentiment score of 1.17 beat Simply Good Foods' score of 0.67 indicating that Simply Good Foods is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Flowers Foods	2 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Simply Good Foods	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals & insiders have more ownership in FLO or SMPL?

75.5% of Flowers Foods shares are held by institutional investors. Comparatively, 88.5% of Simply Good Foods shares are held by institutional investors. 11.4% of Flowers Foods shares are held by company insiders. Comparatively, 11.0% of Simply Good Foods shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock is poised for long-term growth.

Summary

Simply Good Foods beats Flowers Foods on 12 of the 18 factors compared between the two stocks.