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Smith & Wesson Brands (SWBI) Competitors

Smith & Wesson Brands logo
$8.60 +0.02 (+0.23%)
Closing price 07/8/2025 04:00 PM Eastern
Extended Trading
$8.63 +0.03 (+0.35%)
As of 07/8/2025 07:57 PM Eastern
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SWBI vs. RGR, POWW, WRAP, MNTS, POWWP, MNTSW, RDW, VOYG, MODG, and MBUU

Should you be buying Smith & Wesson Brands stock or one of its competitors? The main competitors of Smith & Wesson Brands include Sturm, Ruger & Company, Inc. (RGR), Outdoor (POWW), Wrap Technologies (WRAP), Momentus (MNTS), AMMO (POWWP), Momentus (MNTSW), Redwire (RDW), Voyager Technologies (VOYG), Topgolf Callaway Brands (MODG), and Malibu Boats (MBUU).

Smith & Wesson Brands vs. Its Competitors

Smith & Wesson Brands (NASDAQ:SWBI) and Sturm, Ruger & Company, Inc. (NYSE:RGR) are both small-cap consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their dividends, institutional ownership, risk, valuation, earnings, profitability, media sentiment and analyst recommendations.

Smith & Wesson Brands has a beta of 0.94, meaning that its stock price is 6% less volatile than the S&P 500. Comparatively, Sturm, Ruger & Company, Inc. has a beta of 0.1, meaning that its stock price is 90% less volatile than the S&P 500.

In the previous week, Smith & Wesson Brands and Smith & Wesson Brands both had 1 articles in the media. Smith & Wesson Brands' average media sentiment score of 1.54 beat Sturm, Ruger & Company, Inc.'s score of 1.28 indicating that Smith & Wesson Brands is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Smith & Wesson Brands
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Very Positive
Sturm, Ruger & Company, Inc.
1 Very Positive mention(s)
0 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Sturm, Ruger & Company, Inc. has higher revenue and earnings than Smith & Wesson Brands. Sturm, Ruger & Company, Inc. is trading at a lower price-to-earnings ratio than Smith & Wesson Brands, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Smith & Wesson Brands$474.66M0.80$13.43M$0.2731.85
Sturm, Ruger & Company, Inc.$535.64M1.12$30.56M$1.8319.80

Sturm, Ruger & Company, Inc. has a net margin of 5.84% compared to Smith & Wesson Brands' net margin of 2.60%. Sturm, Ruger & Company, Inc.'s return on equity of 9.78% beat Smith & Wesson Brands' return on equity.

Company Net Margins Return on Equity Return on Assets
Smith & Wesson Brands2.60% 3.71% 2.39%
Sturm, Ruger & Company, Inc. 5.84%9.78%8.26%

Smith & Wesson Brands pays an annual dividend of $0.52 per share and has a dividend yield of 6.0%. Sturm, Ruger & Company, Inc. pays an annual dividend of $0.72 per share and has a dividend yield of 2.0%. Smith & Wesson Brands pays out 192.6% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Sturm, Ruger & Company, Inc. pays out 39.3% of its earnings in the form of a dividend. Smith & Wesson Brands has raised its dividend for 4 consecutive years. Smith & Wesson Brands is clearly the better dividend stock, given its higher yield and longer track record of dividend growth.

59.3% of Smith & Wesson Brands shares are held by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are held by institutional investors. 1.3% of Smith & Wesson Brands shares are held by company insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Smith & Wesson Brands presently has a consensus target price of $12.00, indicating a potential upside of 39.53%. Given Smith & Wesson Brands' stronger consensus rating and higher possible upside, analysts plainly believe Smith & Wesson Brands is more favorable than Sturm, Ruger & Company, Inc..

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Smith & Wesson Brands
0 Sell rating(s)
1 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
2.50
Sturm, Ruger & Company, Inc.
0 Sell rating(s)
0 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
0.00

Summary

Sturm, Ruger & Company, Inc. beats Smith & Wesson Brands on 10 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding SWBI and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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SWBI vs. The Competition

MetricSmith & Wesson BrandsLEISURE&REC PRD IndustryDiscretionary SectorNASDAQ Exchange
Market Cap$377.54M$3.27B$8.27B$8.95B
Dividend Yield6.06%3.04%3.19%4.04%
P/E Ratio31.8533.0220.9120.11
Price / Sales0.803.103.33119.79
Price / Cash8.1219.7216.6257.86
Price / Book1.023.994.635.56
Net Income$13.43M-$13.89M$212.37M$248.40M
7 Day Performance-3.80%-0.95%36.35%4.67%
1 Month Performance-16.42%28.26%44.64%6.64%
1 Year Performance-38.62%26.34%19.78%21.31%

Smith & Wesson Brands Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
SWBI
Smith & Wesson Brands
4.0224 of 5 stars
$8.60
+0.2%
$12.00
+39.5%
-38.6%$377.54M$474.66M31.851,416Positive News
RGR
Sturm, Ruger & Company, Inc.
2.9043 of 5 stars
$35.97
+0.7%
N/A-11.8%$595.66M$535.64M19.661,780Positive News
POWW
Outdoor
3.1751 of 5 stars
$1.28
-1.5%
$1.75
+36.7%
-20.8%$149.52M$49.40M-2.78360
WRAP
Wrap Technologies
0.1451 of 5 stars
$1.56
-1.3%
N/A-13.0%$78.91M$4.50M-10.4070News Coverage
MNTS
Momentus
N/A$1.22
-13.5%
N/A-84.2%$7.65M$2.11M0.00120High Trading Volume
POWWP
AMMO
N/A$22.70
+2.5%
N/A-11.7%$0.00$49.40M0.00360Gap Up
MNTSW
Momentus
N/A$0.03
+16.7%
N/A+135.4%$0.00$1.92M0.00120High Trading Volume
RDW
Redwire
1.8817 of 5 stars
$16.31
+1.2%
$19.38
+18.8%
+119.2%$2.33B$304.10M-7.22610
VOYG
Voyager Technologies
N/A$39.75
-5.3%
N/AN/A$2.24BN/A0.00505Trending News
Analyst Forecast
MODG
Topgolf Callaway Brands
1.4333 of 5 stars
$8.06
-0.6%
$10.30
+27.8%
-40.1%$1.48B$4.24B-1.0230,000Analyst Downgrade
MBUU
Malibu Boats
0.9489 of 5 stars
$31.34
-2.7%
$36.17
+15.4%
+11.1%$601.42M$829.03M-76.442,250News Coverage

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This page (NASDAQ:SWBI) was last updated on 7/9/2025 by MarketBeat.com Staff
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