Tripadvisor (TRIP) Competitors

Groupon (NASDAQ:GRPN) and Tripadvisor (NASDAQ:TRIP) are both small-cap retail/wholesale companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, community ranking, media sentiment, valuation, profitability, risk, analyst recommendations, dividends and institutional ownership.

Does the MarketBeat Community believe in GRPN or TRIP?

Tripadvisor received 131 more outperform votes than Groupon when rated by MarketBeat users. However, 58.95% of users gave Groupon an outperform vote while only 56.95% of users gave Tripadvisor an outperform vote.

Company	Underperform	Outperform
Groupon	Outperform Votes 922 58.95%	Underperform Votes 642 41.05%
Tripadvisor	Outperform Votes 1053 56.95%	Underperform Votes 796 43.05%

Do insiders and institutionals hold more shares of GRPN or TRIP?

90.1% of Groupon shares are owned by institutional investors. Comparatively, 99.0% of Tripadvisor shares are owned by institutional investors. 31.9% of Groupon shares are owned by company insiders. Comparatively, 2.2% of Tripadvisor shares are owned by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.

Is GRPN or TRIP more profitable?

Groupon has a net margin of 3.87% compared to Tripadvisor's net margin of 0.33%. Groupon's return on equity of 91.94% beat Tripadvisor's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Groupon	3.87%	91.94%	3.31%
Tripadvisor	0.33%	9.02%	2.98%

Which has higher valuation and earnings, GRPN or TRIP?

Tripadvisor has higher revenue and earnings than Groupon. Groupon is trading at a lower price-to-earnings ratio than Tripadvisor, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Groupon	$492.56M	1.45	-$55.41M	-$1.45	-12.35
Tripadvisor	$1.84B	0.88	$10M	$0.02	572.00

Do analysts recommend GRPN or TRIP?

Groupon currently has a consensus price target of $17.75, suggesting a potential downside of 0.89%. Tripadvisor has a consensus price target of $17.29, suggesting a potential upside of 51.10%. Given Tripadvisor's higher possible upside, analysts plainly believe Tripadvisor is more favorable than Groupon.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Groupon	1 Sell rating(s)	0 Hold rating(s)	3 Buy rating(s)	1 Strong Buy rating(s)	2.80
Tripadvisor	3 Sell rating(s)	9 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	1.93

Which has more volatility and risk, GRPN or TRIP?

Groupon has a beta of 0.93, meaning that its share price is 7% less volatile than the S&P 500. Comparatively, Tripadvisor has a beta of 1.25, meaning that its share price is 25% more volatile than the S&P 500.

Does the media refer more to GRPN or TRIP?

In the previous week, Groupon had 2 more articles in the media than Tripadvisor. MarketBeat recorded 14 mentions for Groupon and 12 mentions for Tripadvisor. Tripadvisor's average media sentiment score of 0.95 beat Groupon's score of 0.45 indicating that Tripadvisor is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Groupon	3 Very Positive mention(s)	1 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Neutral
Tripadvisor	7 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive

Summary

Groupon beats Tripadvisor on 10 of the 19 factors compared between the two stocks.