trivago (TRVG) Competitors

trivago (NASDAQ:TRVG) and Upbound Group (NASDAQ:UPBD) are both small-cap computer and technology companies, but which is the superior investment? We will contrast the two companies based on the strength of their community ranking, analyst recommendations, profitability, risk, institutional ownership, dividends, media sentiment, valuation and earnings.

Which has higher earnings and valuation, TRVG or UPBD?

Upbound Group has higher revenue and earnings than trivago. trivago is trading at a lower price-to-earnings ratio than Upbound Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
trivago	$460.85M	0.69	-$25.64M	-$0.01	-452.00
Upbound Group	$4.32B	0.32	-$5.18M	$2.21	10.94

Which has more risk and volatility, TRVG or UPBD?

trivago has a beta of 1.55, suggesting that its share price is 55% more volatile than the S&P 500. Comparatively, Upbound Group has a beta of 2.01, suggesting that its share price is 101% more volatile than the S&P 500.

Do analysts prefer TRVG or UPBD?

trivago presently has a consensus target price of $2.94, indicating a potential downside of 34.96%. Upbound Group has a consensus target price of $37.00, indicating a potential upside of 53.08%. Given Upbound Group's stronger consensus rating and higher possible upside, analysts clearly believe Upbound Group is more favorable than trivago.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
trivago	0 Sell rating(s)	4 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.20
Upbound Group	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	1 Strong Buy rating(s)	2.80

Is TRVG or UPBD more profitable?

Upbound Group has a net margin of 2.86% compared to trivago's net margin of -5.20%. Upbound Group's return on equity of 35.47% beat trivago's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
trivago	-5.20%	0.09%	0.06%
Upbound Group	2.86%	35.47%	8.18%

Do institutionals and insiders hold more shares of TRVG or UPBD?

4.5% of trivago shares are held by institutional investors. Comparatively, 90.3% of Upbound Group shares are held by institutional investors. 6.5% of trivago shares are held by company insiders. Comparatively, 2.7% of Upbound Group shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.

Does the media refer more to TRVG or UPBD?

In the previous week, Upbound Group had 3 more articles in the media than trivago. MarketBeat recorded 5 mentions for Upbound Group and 2 mentions for trivago. Upbound Group's average media sentiment score of 1.76 beat trivago's score of 0.94 indicating that Upbound Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
trivago	1 Very Positive mention(s)	0 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Upbound Group	4 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Does the MarketBeat Community believe in TRVG or UPBD?

trivago received 311 more outperform votes than Upbound Group when rated by MarketBeat users. Likewise, 59.44% of users gave trivago an outperform vote while only 36.84% of users gave Upbound Group an outperform vote.

Company	Underperform	Outperform
trivago	Outperform Votes 318 59.44%	Underperform Votes 217 40.56%
Upbound Group	Outperform Votes 7 36.84%	Underperform Votes 12 63.16%

Summary

Upbound Group beats trivago on 15 of the 19 factors compared between the two stocks.