Trade Desk (TTD) Competitors

Trade Desk (NASDAQ:TTD) and Apple (NASDAQ:AAPL) are both large-cap computer and technology companies, but which is the superior stock? We will contrast the two businesses based on the strength of their dividends, institutional ownership, earnings, valuation, media sentiment, profitability, analyst recommendations and risk.

Does the media refer more to TTD or AAPL?

In the previous week, Apple had 248 more articles in the media than Trade Desk. MarketBeat recorded 270 mentions for Apple and 22 mentions for Trade Desk. Trade Desk's average media sentiment score of 1.12 beat Apple's score of 0.79 indicating that Trade Desk is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Trade Desk	13 Very Positive mention(s)	3 Positive mention(s)	4 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive
Apple	148 Very Positive mention(s)	20 Positive mention(s)	61 Neutral mention(s)	29 Negative mention(s)	10 Very Negative mention(s)	Positive

Is TTD or AAPL more profitable?

Apple has a net margin of 24.30% compared to Trade Desk's net margin of 16.04%. Apple's return on equity of 167.24% beat Trade Desk's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Trade Desk	16.04%	15.41%	7.33%
Apple	24.30%	167.24%	31.35%

Do insiders and institutionals believe in TTD or AAPL?

67.8% of Trade Desk shares are held by institutional investors. Comparatively, 67.7% of Apple shares are held by institutional investors. 9.7% of Trade Desk shares are held by insiders. Comparatively, 0.1% of Apple shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Which has higher valuation & earnings, TTD or AAPL?

Apple has higher revenue and earnings than Trade Desk. Apple is trading at a lower price-to-earnings ratio than Trade Desk, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Trade Desk	$2.44B	14.79	$393.08M	$0.82	89.71
Apple	$400.37B	7.83	$93.74B	$6.42	32.70

Which has more risk & volatility, TTD or AAPL?

Trade Desk has a beta of 1.36, indicating that its stock price is 36% more volatile than the S&P 500. Comparatively, Apple has a beta of 1.2, indicating that its stock price is 20% more volatile than the S&P 500.

Do analysts rate TTD or AAPL?

Trade Desk currently has a consensus target price of $97.27, indicating a potential upside of 32.24%. Apple has a consensus target price of $234.95, indicating a potential upside of 11.91%. Given Trade Desk's stronger consensus rating and higher possible upside, research analysts plainly believe Trade Desk is more favorable than Apple.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Trade Desk	0 Sell rating(s)	7 Hold rating(s)	26 Buy rating(s)	0 Strong Buy rating(s)	2.79
Apple	2 Sell rating(s)	12 Hold rating(s)	17 Buy rating(s)	2 Strong Buy rating(s)	2.58

Summary

Trade Desk beats Apple on 9 of the 17 factors compared between the two stocks.