Ulta Beauty (ULTA) Stock Price, News & Analysis

Company Overview

Ulta Beauty, Inc. (NASDAQ: ULTA) is a leading beauty retailer in the United States, offering a broad assortment of cosmetics, skincare, haircare, fragrance and bath and body products. The company operates more than 1,300 retail stores across all 50 states and the District of Columbia, complemented by a robust e-commerce platform. Ulta Beauty distinguishes itself by combining a retail environment with in-store salon services, providing customers with makeup application, hair styling, skincare consultations and brow shaping.

The company’s product portfolio spans both prestige and mass market brands, including beauty names such as MAC, Clinique, Estée Lauder and Urban Decay, alongside its private-label Ulta Beauty Collection. Ulta Beauty also offers exclusive brand launches, limited-edition sets and customized merchandise to meet evolving consumer trends. Its loyalty program, Ultamate Rewards, has become a cornerstone of Ulta’s customer engagement strategy, incentivizing repeat visits and personalized shopping experiences.

Ulta Beauty was founded in 1990 and is headquartered in Bolingbrook, Illinois. Over the past three decades, the company has grown from a single store concept into the nation’s largest beauty retailer by store count. Ulta’s expansion strategy has centered on opening new stores in high-traffic retail corridors and enhancing its omnichannel capabilities, including buy online, pick up in-store and curbside fulfillment options. The retailer’s commitment to digital innovation has strengthened its competitive position in an increasingly online-driven marketplace.

The company is led by President and Chief Executive Officer Dave Kimbell, who assumed the role in June 2021. Under his leadership, Ulta Beauty continues to focus on strategic category growth, elevated customer experiences and seamless integration of in-store and digital channels. With a workforce of over 38,000 employees, Ulta remains committed to diversity, equity and inclusion initiatives, as well as partnerships with emerging beauty entrepreneurs and philanthropic programs aimed at supporting women and underserved communities.

Key Stats

• Today's Range: $486.25 to $532.98
• 50-Day Range: $457.66 to $533.81
• 52-Week Range: $309.01 to $538.59
• Volume: 1.62 million shs
• Average Volume: 889,677 shs
• Market Capitalization: $23.74 billion
• P/E Ratio: 20.30
• Dividend Yield: N/A
• Price Target: $536.75
• Consensus Rating: Hold

Ulta Beauty Stock Analysis - MarketRank™

Ulta Beauty scored higher than 71% of companies evaluated by MarketBeat, and ranked 99th out of 212 stocks in the retail/wholesale sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 2.2 / 5
• Analyst Rating: Hold

Consensus Rating

Ulta Beauty has received a consensus rating of Hold. The company's average rating score is 2.44, and is based on 13 buy ratings, 13 hold ratings, and 1 sell rating.

Amount of Analyst Coverage

Ulta Beauty has been the subject of 18 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 1.3 / 5
• Proj. Earnings Growth: -1.25%

Earnings Growth

Earnings for Ulta Beauty are expected to decrease by -1.25% in the coming year, from $23.96 to $23.66 per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Ulta Beauty is 20.38, which means that it is trading at a less expensive P/E ratio than the market average P/E ratio of about 269.24.

Price to Earnings Ratio vs. Sector

The P/E ratio of Ulta Beauty is 20.38, which means that it is trading at a less expensive P/E ratio than the Retail/Wholesale sector average P/E ratio of about 27.07.

Price to Earnings Growth Ratio

Ulta Beauty has a PEG Ratio of 2.88. PEG Ratios above 1 indicate that a company could be overvalued.

Price to Book Value per Share Ratio

Ulta Beauty has a P/B Ratio of 9.91. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 3.0 / 5
• Short Interest Level: Healthy

Percentage of Shares Shorted

4.97% of the float of Ulta Beauty has been sold short.

Short Interest Ratio / Days to Cover

Ulta Beauty has a short interest ratio ("days to cover") of 3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Ulta Beauty has recently increased by 16.75%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Ulta Beauty does not currently pay a dividend.

Dividend Growth

Ulta Beauty does not have a long track record of dividend growth.

Sustainability and ESG

• Score: 1.8 / 5
• Environmental Score: -1.83

Percentage of Shares Shorted

4.97% of the float of Ulta Beauty has been sold short.

Short Interest Ratio / Days to Cover

Ulta Beauty has a short interest ratio ("days to cover") of 3, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Ulta Beauty has recently increased by 16.75%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 4.0 / 5
• News Sentiment: 1.28

News Sentiment

Ulta Beauty has a news sentiment score of 1.28. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 1.04 average news sentiment score of Retail/Wholesale companies.

News Coverage This Week

MarketBeat has tracked 136 news articles for Ulta Beauty this week, compared to 51 articles on an average week.

Search Interest

29 people have searched for ULTA on MarketBeat in the last 30 days. This is an increase of 123% compared to the previous 30 days.

MarketBeat Follows

13 people have added Ulta Beauty to their MarketBeat watchlist in the last 30 days. This is an increase of 30% compared to the previous 30 days.

Company Ownership

• Score: 1.7 / 5
• Insider Trading: N/A

Insider Buying vs. Insider Selling

In the past three months, Ulta Beauty insiders have not sold or bought any company stock.

Percentage Held by Insiders

Only 0.39% of the stock of Ulta Beauty is held by insiders.

Percentage Held by Institutions

90.39% of the stock of Ulta Beauty is held by institutions. High institutional ownership can be a signal of strong market trust in this company.

ULTA Stock Analysis - Frequently Asked Questions

How have ULTA shares performed this year?

Ulta Beauty's stock was trading at $434.93 at the beginning of 2025. Since then, ULTA shares have increased by 22.2% and is now trading at $531.5550.

How were Ulta Beauty's earnings last quarter?

Ulta Beauty Inc. (NASDAQ:ULTA) issued its quarterly earnings data on Thursday, August, 28th. The specialty retailer reported $5.78 earnings per share (EPS) for the quarter, topping the consensus estimate of $5.03 by $0.75. The company's revenue was up 9.3% on a year-over-year basis.
Read the conference call transcript.

How will Ulta Beauty's stock buyback program work?

Ulta Beauty's Board of Directors authorized a stock buyback plan on Thursday, March 14th 2024, which allows the company to buy back $2,000,000,000 in shares, according to EventVestor. This means that the company could reacquire up to 7.3% of its stock through open market purchases. Stock repurchase plans are usually an indication that the company's management believes its shares are undervalued.

Does Ulta Beauty have any subsidiaries?

The following companies are subsidiaries of Ulta Beauty: GlamST, QM Scientific, Ulta Beauty Cosmetics, Ulta Beauty Credit Services Corporation, Ulta Inc., and Ulta Salon Cosmetics & Fragrance.

Who are Ulta Beauty's major shareholders?

Top institutional investors of Ulta Beauty include Vanguard Group Inc. (11.84%), State Street Corp (4.30%), Geode Capital Management LLC (2.68%) and Sanders Capital LLC (2.58%). Insiders that own company stock include Kecia Steelman, Jodi J Caro, Lorna Nagler, Anita Jane Ryan, Catherine Ann Halligan and Mike C Smith.
View institutional ownership trends.

How do I buy shares of Ulta Beauty?

Shares of ULTA stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Ulta Beauty own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Ulta Beauty investors own include NVIDIA (NVDA), Meta Platforms (META), Humana (HUM), American Water Works (AWK), Salesforce (CRM), Verizon Communications (VZ) and Tesla (TSLA).

Company Calendar

• Last Earnings: 8/28/2025
• Today: 9/02/2025
• Fiscal Year End: 1/31/2026

Industry, Sector and Symbol

• Stock Exchange: NASDAQ
• Sector: Retail/Wholesale
• Industry: RETAIL - MISC/DIV
• Sub-Industry: Specialty Stores
• Current Symbol: NASDAQ:ULTA
• CIK: 1403568
• Web: www.ulta.com
• Phone: (630) 410-4800
• Fax: N/A
• Employees: 58,000
• Year Founded: 1990

Price Target and Rating

• Average Price Target for Ulta Beauty: $535.58
• High Price Target: $680.00
• Low Price Target: $330.00
• Potential Upside/Downside: +8.7%
• Consensus Rating: Hold
• Rating Score (0-4): 2.44
• Research Coverage: 27 Analysts

Profitability

• EPS (Trailing Twelve Months): $26.08
• Trailing P/E Ratio: 18.89
• Forward P/E Ratio: 20.56
• P/E Growth: 2.88
• Net Income: $1.20 billion
• Net Margins: 10.31%
• Pretax Margin: 13.64%
• Return on Equity: 48.78%
• Return on Assets: 19.55%

Debt

• Debt-to-Equity Ratio: N/A
• Current Ratio: 1.39
• Quick Ratio: 0.30

Sales & Book Value

• Annual Sales: $11.30 billion
• Price / Sales: 1.96
• Cash Flow: $31.67 per share
• Price / Cash Flow: 15.56
• Book Value: $53.66 per share
• Price / Book: 9.18

Miscellaneous

• Outstanding Shares: 44,840,000
• Free Float: 44,663,000
• Market Cap: $22.09 billion
• Optionable: Optionable
• Beta: 1.06