Vital Farms (VITL) Competitors

Vital Farms (NASDAQ:VITL) and Utz Brands (NYSE:UTZ) are both small-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their earnings, risk, institutional ownership, profitability, valuation, analyst recommendations, media sentiment and dividends.

Is VITL or UTZ more profitable?

Vital Farms has a net margin of 8.26% compared to Utz Brands' net margin of 1.94%. Vital Farms' return on equity of 19.53% beat Utz Brands' return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vital Farms	8.26%	19.53%	14.63%
Utz Brands	1.94%	8.05%	4.14%

Does the media refer more to VITL or UTZ?

In the previous week, Vital Farms and Vital Farms both had 9 articles in the media. Vital Farms' average media sentiment score of 1.06 beat Utz Brands' score of 0.69 indicating that Vital Farms is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Vital Farms	7 Very Positive mention(s)	0 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Utz Brands	3 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do institutionals and insiders have more ownership in VITL or UTZ?

98.6% of Vital Farms shares are owned by institutional investors. Comparatively, 96.0% of Utz Brands shares are owned by institutional investors. 21.3% of Vital Farms shares are owned by company insiders. Comparatively, 16.3% of Utz Brands shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Do analysts rate VITL or UTZ?

Vital Farms presently has a consensus price target of $44.67, suggesting a potential upside of 19.43%. Utz Brands has a consensus price target of $17.88, suggesting a potential upside of 27.04%. Given Utz Brands' higher possible upside, analysts plainly believe Utz Brands is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	9 Buy rating(s)	1 Strong Buy rating(s)	3.10
Utz Brands	0 Sell rating(s)	2 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.75

Which has more risk and volatility, VITL or UTZ?

Vital Farms has a beta of 0.94, meaning that its share price is 6% less volatile than the S&P 500. Comparatively, Utz Brands has a beta of 1.14, meaning that its share price is 14% more volatile than the S&P 500.

Which has higher valuation & earnings, VITL or UTZ?

Vital Farms has higher earnings, but lower revenue than Utz Brands. Vital Farms is trading at a lower price-to-earnings ratio than Utz Brands, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vital Farms	$606.31M	2.75	$53.39M	$1.12	33.39
Utz Brands	$1.41B	1.41	$15.97M	$0.32	43.97

Summary

Vital Farms beats Utz Brands on 12 of the 16 factors compared between the two stocks.