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Vital Farms (VITL) Competitors

Vital Farms logo
$31.36 +1.57 (+5.27%)
Closing price 03/24/2025 04:00 PM Eastern
Extended Trading
$30.86 -0.50 (-1.61%)
As of 08:00 AM Eastern
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VITL vs. FRPT, BRFS, NOMD, UTZ, KLG, WYHG, OTLY, BYND, MAMA, and AFRI

Should you be buying Vital Farms stock or one of its competitors? The main competitors of Vital Farms include Freshpet (FRPT), BRF (BRFS), Nomad Foods (NOMD), Utz Brands (UTZ), WK Kellogg (KLG), Wing Yip Food Holdings Group Limited (Uplisting) (WYHG), Oatly Group (OTLY), Beyond Meat (BYND), Mama's Creations (MAMA), and Forafric Global (AFRI). These companies are all part of the "food products" industry.

Vital Farms vs.

Freshpet (NASDAQ:FRPT) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, media sentiment, profitability, community ranking, valuation, risk and institutional ownership.

Freshpet has a beta of 1.58, indicating that its share price is 58% more volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.95, indicating that its share price is 5% less volatile than the S&P 500.

Freshpet received 468 more outperform votes than Vital Farms when rated by MarketBeat users. Likewise, 63.11% of users gave Freshpet an outperform vote while only 49.30% of users gave Vital Farms an outperform vote.

CompanyUnderperformOutperform
FreshpetOutperform Votes
503
63.11%
Underperform Votes
294
36.89%
Vital FarmsOutperform Votes
35
49.30%
Underperform Votes
36
50.70%

Vital Farms has a net margin of 8.68% compared to Freshpet's net margin of 4.81%. Vital Farms' return on equity of 22.29% beat Freshpet's return on equity.

Company Net Margins Return on Equity Return on Assets
Freshpet4.81% 3.92% 2.60%
Vital Farms 8.68%22.29%16.13%

In the previous week, Freshpet had 4 more articles in the media than Vital Farms. MarketBeat recorded 13 mentions for Freshpet and 9 mentions for Vital Farms. Vital Farms' average media sentiment score of 1.11 beat Freshpet's score of 0.86 indicating that Vital Farms is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Freshpet
7 Very Positive mention(s)
3 Positive mention(s)
3 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Vital Farms
6 Very Positive mention(s)
1 Positive mention(s)
0 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Freshpet presently has a consensus price target of $151.67, suggesting a potential upside of 70.87%. Vital Farms has a consensus price target of $42.00, suggesting a potential upside of 33.93%. Given Freshpet's higher possible upside, equities research analysts plainly believe Freshpet is more favorable than Vital Farms.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Freshpet
0 Sell rating(s)
2 Hold rating(s)
13 Buy rating(s)
0 Strong Buy rating(s)
2.87
Vital Farms
0 Sell rating(s)
0 Hold rating(s)
9 Buy rating(s)
0 Strong Buy rating(s)
3.00

Vital Farms has lower revenue, but higher earnings than Freshpet. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Freshpet$975.18M4.43-$33.61M$0.9494.43
Vital Farms$606.31M2.29$25.57M$1.1826.58

98.6% of Vital Farms shares are owned by institutional investors. 3.7% of Freshpet shares are owned by company insiders. Comparatively, 27.6% of Vital Farms shares are owned by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Freshpet and Vital Farms tied by winning 9 of the 18 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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VITL vs. The Competition

MetricVital FarmsFood & kindred products IndustryStaples SectorNASDAQ Exchange
Market Cap$1.32B$17.34B$16.80B$8.28B
Dividend YieldN/A4.21%2.86%4.02%
P/E Ratio28.0010.9416.2319.36
Price / Sales2.291.422.6893.27
Price / Cash38.1011.7516.3934.64
Price / Book6.772.156.774.51
Net Income$25.57M$733.40M$731.75M$247.14M
7 Day Performance5.98%-5.53%0.33%3.94%
1 Month Performance-2.18%-6.64%3.26%-2.14%
1 Year Performance36.11%-21.08%3.96%4.94%

Vital Farms Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
VITL
Vital Farms
4.7174 of 5 stars
$31.36
+5.3%
$42.00
+33.9%
+36.6%$1.32B$606.31M28.00290Analyst Forecast
Positive News
FRPT
Freshpet
4.0345 of 5 stars
$89.32
+1.7%
$151.67
+69.8%
-22.9%$4.35B$975.18M95.021,083
BRFS
BRF
3.5977 of 5 stars
$3.21
+0.8%
$10.70
+233.9%
+1.7%$3.47B$61.38B7.4596,667
NOMD
Nomad Foods
4.2276 of 5 stars
$19.83
+1.6%
$24.00
+21.1%
-1.6%$3.04B$3.10B14.917,894Positive News
UTZ
Utz Brands
4.642 of 5 stars
$13.47
+1.3%
$19.25
+42.9%
-26.3%$1.91B$1.41B74.863,740
KLG
WK Kellogg
2.3606 of 5 stars
$19.87
-1.3%
$17.88
-10.0%
-1.7%$1.71B$2.71B24.523,150Analyst Forecast
News Coverage
WYHG
Wing Yip Food Holdings Group Limited (Uplisting)
N/A$9.25
+0.4%
N/AN/A$443.75M$189.44B0.00N/APositive News
OTLY
Oatly Group
1.5831 of 5 stars
$9.46
+7.0%
$15.67
+65.6%
-50.2%$281.46M$823.67M-1.391,910Analyst Forecast
BYND
Beyond Meat
2.8636 of 5 stars
$3.52
+3.8%
$4.92
+39.7%
-57.6%$267.98M$326.45M-0.84880Gap Up
MAMA
Mama's Creations
2.0949 of 5 stars
$6.44
+2.4%
$10.67
+65.6%
+35.2%$242.06M$116.47M71.56N/APositive News
Gap Up
AFRI
Forafric Global
N/A$8.56
-1.2%
N/A-16.1%$230.08M$325.10M0.001
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This page (NASDAQ:VITL) was last updated on 3/25/2025 by MarketBeat.com Staff
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