Vital Farms (VITL) Competitors

Vital Farms (NASDAQ:VITL) and BRF (NYSE:BRFS) are both consumer staples companies, but which is the better business? We will compare the two businesses based on the strength of their risk, media sentiment, valuation, institutional ownership, earnings, community ranking, dividends, profitability and analyst recommendations.

Which has more volatility & risk, VITL or BRFS?

Vital Farms has a beta of 0.97, meaning that its share price is 3% less volatile than the S&P 500. Comparatively, BRF has a beta of 1.93, meaning that its share price is 93% more volatile than the S&P 500.

Is VITL or BRFS more profitable?

Vital Farms has a net margin of 8.68% compared to BRF's net margin of 6.52%. Vital Farms' return on equity of 22.29% beat BRF's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Vital Farms	8.68%	22.29%	16.13%
BRF	6.52%	19.66%	5.49%

Does the media favor VITL or BRFS?

In the previous week, BRF had 3 more articles in the media than Vital Farms. MarketBeat recorded 11 mentions for BRF and 8 mentions for Vital Farms. BRF's average media sentiment score of 0.56 beat Vital Farms' score of 0.50 indicating that BRF is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Vital Farms	4 Very Positive mention(s)	0 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
BRF	5 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Positive

Which has better valuation and earnings, VITL or BRFS?

Vital Farms has higher earnings, but lower revenue than BRF. BRF is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Vital Farms	$576.13M	2.29	$25.57M	$1.12	26.90
BRF	$58.26B	0.08	-$406.32M	$0.43	9.88

Does the MarketBeat Community believe in VITL or BRFS?

BRF received 303 more outperform votes than Vital Farms when rated by MarketBeat users. Likewise, 56.55% of users gave BRF an outperform vote while only 41.67% of users gave Vital Farms an outperform vote.

Company	Underperform	Outperform
Vital Farms	Outperform Votes 25 41.67%	Underperform Votes 35 58.33%
BRF	Outperform Votes 328 56.55%	Underperform Votes 252 43.45%

Do insiders & institutionals believe in VITL or BRFS?

98.6% of Vital Farms shares are held by institutional investors. Comparatively, 4.8% of BRF shares are held by institutional investors. 27.6% of Vital Farms shares are held by insiders. Comparatively, 1.0% of BRF shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.

Do analysts rate VITL or BRFS?

Vital Farms presently has a consensus target price of $39.20, suggesting a potential upside of 30.10%. BRF has a consensus target price of $10.70, suggesting a potential upside of 151.76%. Given BRF's higher possible upside, analysts clearly believe BRF is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Vital Farms	0 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	0 Strong Buy rating(s)	2.83
BRF	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50

Summary

Vital Farms beats BRF on 11 of the 18 factors compared between the two stocks.