Vital Farms (VITL) Competitors

BRF (NYSE:BRFS) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the superior stock? We will contrast the two businesses based on the strength of their valuation, community ranking, risk, profitability, institutional ownership, media sentiment, dividends, earnings and analyst recommendations.

Which has more volatility & risk, BRFS or VITL?

BRF has a beta of 1.93, meaning that its stock price is 93% more volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.97, meaning that its stock price is 3% less volatile than the S&P 500.

Do insiders & institutionals believe in BRFS or VITL?

4.8% of BRF shares are held by institutional investors. Comparatively, 98.6% of Vital Farms shares are held by institutional investors. 1.0% of BRF shares are held by company insiders. Comparatively, 27.6% of Vital Farms shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company is poised for long-term growth.

Is BRFS or VITL more profitable?

Vital Farms has a net margin of 8.70% compared to BRF's net margin of 3.61%. Vital Farms' return on equity of 22.77% beat BRF's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
BRF	3.61%	11.51%	3.10%
Vital Farms	8.70%	22.77%	16.44%

Does the MarketBeat Community prefer BRFS or VITL?

BRF received 303 more outperform votes than Vital Farms when rated by MarketBeat users. Likewise, 56.40% of users gave BRF an outperform vote while only 39.66% of users gave Vital Farms an outperform vote.

Company	Underperform	Outperform
BRF	Outperform Votes 326 56.40%	Underperform Votes 252 43.60%
Vital Farms	Outperform Votes 23 39.66%	Underperform Votes 35 60.34%

Which has higher valuation and earnings, BRFS or VITL?

Vital Farms has lower revenue, but higher earnings than BRF. BRF is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BRF	$56.54B	0.09	-$406.32M	$0.27	16.74
Vital Farms	$471.86M	3.16	$25.57M	$1.06	32.60

Does the media refer more to BRFS or VITL?

In the previous week, Vital Farms had 2 more articles in the media than BRF. MarketBeat recorded 6 mentions for Vital Farms and 4 mentions for BRF. Vital Farms' average media sentiment score of 0.76 beat BRF's score of 0.64 indicating that Vital Farms is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
BRF	0 Very Positive mention(s)	1 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Vital Farms	3 Very Positive mention(s)	2 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts prefer BRFS or VITL?

BRF currently has a consensus target price of $10.70, indicating a potential upside of 136.73%. Vital Farms has a consensus target price of $39.50, indicating a potential upside of 14.29%. Given BRF's higher probable upside, equities analysts clearly believe BRF is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BRF	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50
Vital Farms	0 Sell rating(s)	1 Hold rating(s)	4 Buy rating(s)	0 Strong Buy rating(s)	2.80

Summary

Vital Farms beats BRF on 13 of the 18 factors compared between the two stocks.