Vital Farms (VITL) Competitors

BRF (NYSE:BRFS) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, valuation, analyst recommendations, dividends, media sentiment, community ranking, earnings and institutional ownership.

Which has preferable earnings & valuation, BRFS or VITL?

Vital Farms has lower revenue, but higher earnings than BRF. BRF is trading at a lower price-to-earnings ratio than Vital Farms, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BRF	$58.26B	0.08	-$406.32M	$0.43	10.12
Vital Farms	$576.13M	3.02	$25.57M	$1.12	35.44

Is BRFS or VITL more profitable?

Vital Farms has a net margin of 8.68% compared to BRF's net margin of 6.52%. Vital Farms' return on equity of 22.29% beat BRF's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
BRF	6.52%	19.66%	5.49%
Vital Farms	8.68%	22.29%	16.13%

Which has more risk & volatility, BRFS or VITL?

BRF has a beta of 1.89, suggesting that its share price is 89% more volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.93, suggesting that its share price is 7% less volatile than the S&P 500.

Does the MarketBeat Community prefer BRFS or VITL?

BRF received 302 more outperform votes than Vital Farms when rated by MarketBeat users. Likewise, 56.55% of users gave BRF an outperform vote while only 42.62% of users gave Vital Farms an outperform vote.

Company	Underperform	Outperform
BRF	Outperform Votes 328 56.55%	Underperform Votes 252 43.45%
Vital Farms	Outperform Votes 26 42.62%	Underperform Votes 35 57.38%

Does the media favor BRFS or VITL?

In the previous week, Vital Farms had 8 more articles in the media than BRF. MarketBeat recorded 11 mentions for Vital Farms and 3 mentions for BRF. Vital Farms' average media sentiment score of 1.14 beat BRF's score of 0.44 indicating that Vital Farms is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
BRF	1 Very Positive mention(s)	1 Positive mention(s)	1 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Neutral
Vital Farms	6 Very Positive mention(s)	3 Positive mention(s)	0 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Do analysts rate BRFS or VITL?

BRF presently has a consensus price target of $10.70, suggesting a potential upside of 145.98%. Vital Farms has a consensus price target of $41.00, suggesting a potential upside of 3.30%. Given BRF's higher probable upside, equities research analysts clearly believe BRF is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BRF	0 Sell rating(s)	2 Hold rating(s)	2 Buy rating(s)	0 Strong Buy rating(s)	2.50
Vital Farms	0 Sell rating(s)	1 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.86

Do insiders & institutionals believe in BRFS or VITL?

4.8% of BRF shares are held by institutional investors. Comparatively, 98.6% of Vital Farms shares are held by institutional investors. 1.0% of BRF shares are held by insiders. Comparatively, 27.6% of Vital Farms shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Summary

Vital Farms beats BRF on 13 of the 18 factors compared between the two stocks.