Vital Farms (VITL) Competitors

Freshpet (NASDAQ:FRPT) and Vital Farms (NASDAQ:VITL) are both consumer staples companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, risk, earnings, media sentiment, dividends, valuation, profitability and community ranking.

Which has stronger valuation & earnings, FRPT or VITL?

Vital Farms has lower revenue, but higher earnings than Freshpet. Vital Farms is trading at a lower price-to-earnings ratio than Freshpet, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Freshpet	$975.18M	4.06	-$33.61M	$0.94	86.43
Vital Farms	$606.31M	2.45	$25.57M	$1.18	28.49

Is FRPT or VITL more profitable?

Vital Farms has a net margin of 8.68% compared to Freshpet's net margin of 4.81%. Vital Farms' return on equity of 22.29% beat Freshpet's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Freshpet	4.81%	3.92%	2.60%
Vital Farms	8.68%	22.29%	16.13%

Which has more risk & volatility, FRPT or VITL?

Freshpet has a beta of 1.8, suggesting that its stock price is 80% more volatile than the S&P 500. Comparatively, Vital Farms has a beta of 0.96, suggesting that its stock price is 4% less volatile than the S&P 500.

Does the MarketBeat Community prefer FRPT or VITL?

Freshpet received 472 more outperform votes than Vital Farms when rated by MarketBeat users. Likewise, 63.22% of users gave Freshpet an outperform vote while only 49.30% of users gave Vital Farms an outperform vote.

Company	Underperform	Outperform
Freshpet	Outperform Votes 507 63.22%	Underperform Votes 295 36.78%
Vital Farms	Outperform Votes 35 49.30%	Underperform Votes 36 50.70%

Do insiders & institutionals have more ownership in FRPT or VITL?

98.6% of Vital Farms shares are held by institutional investors. 3.7% of Freshpet shares are held by insiders. Comparatively, 27.6% of Vital Farms shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Do analysts prefer FRPT or VITL?

Freshpet presently has a consensus target price of $144.47, indicating a potential upside of 77.83%. Vital Farms has a consensus target price of $42.00, indicating a potential upside of 24.93%. Given Freshpet's higher probable upside, equities research analysts plainly believe Freshpet is more favorable than Vital Farms.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Freshpet	0 Sell rating(s)	3 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.80
Vital Farms	0 Sell rating(s)	0 Hold rating(s)	9 Buy rating(s)	0 Strong Buy rating(s)	3.00

Does the media prefer FRPT or VITL?

In the previous week, Freshpet had 6 more articles in the media than Vital Farms. MarketBeat recorded 20 mentions for Freshpet and 14 mentions for Vital Farms. Vital Farms' average media sentiment score of 1.20 beat Freshpet's score of 0.66 indicating that Vital Farms is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Freshpet	6 Very Positive mention(s)	1 Positive mention(s)	5 Neutral mention(s)	4 Negative mention(s)	1 Very Negative mention(s)	Positive
Vital Farms	8 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Summary

Freshpet and Vital Farms tied by winning 9 of the 18 factors compared between the two stocks.