Zebra Technologies (ZBRA) Competitors $406.45 +2.86 (+0.71%) (As of 03:25 PM ET) Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrends ZBRA vs. XRX, ITW, IR, ZWS, GTES, EFXT, GHM, TWIN, GTEC, and STRCWShould you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Xerox (XRX), Illinois Tool Works (ITW), Ingersoll Rand (IR), Zurn Elkay Water Solutions (ZWS), Gates Industrial (GTES), Enerflex (EFXT), Graham (GHM), Twin Disc (TWIN), Greenland Technologies (GTEC), and Palladyne AI (STRCW). Zebra Technologies vs. Xerox Illinois Tool Works Ingersoll Rand Zurn Elkay Water Solutions Gates Industrial Enerflex Graham Twin Disc Greenland Technologies Palladyne AI Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrial products companies, but which is the better investment? We will contrast the two companies based on the strength of their analyst recommendations, institutional ownership, media sentiment, dividends, community ranking, risk, profitability, valuation and earnings. Which has more risk and volatility, XRX or ZBRA? Xerox has a beta of 1.59, meaning that its share price is 59% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.63, meaning that its share price is 63% more volatile than the S&P 500. Do analysts recommend XRX or ZBRA? Xerox currently has a consensus price target of $9.50, suggesting a potential upside of 7.83%. Zebra Technologies has a consensus price target of $393.82, suggesting a potential downside of 3.11%. Given Xerox's higher possible upside, analysts clearly believe Xerox is more favorable than Zebra Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Xerox 3 Sell rating(s) 1 Hold rating(s) 0 Buy rating(s) 0 Strong Buy rating(s) 1.25Zebra Technologies 0 Sell rating(s) 4 Hold rating(s) 7 Buy rating(s) 1 Strong Buy rating(s) 2.75 Does the media refer more to XRX or ZBRA? In the previous week, Xerox had 16 more articles in the media than Zebra Technologies. MarketBeat recorded 27 mentions for Xerox and 11 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 1.32 beat Xerox's score of 0.10 indicating that Zebra Technologies is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Xerox 5 Very Positive mention(s) 0 Positive mention(s) 21 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Neutral Zebra Technologies 8 Very Positive mention(s) 1 Positive mention(s) 1 Neutral mention(s) 0 Negative mention(s) 0 Very Negative mention(s) Positive Which has better valuation & earnings, XRX or ZBRA? Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioXerox$6.37B0.17$1M-$11.04-0.80Zebra Technologies$4.66B4.50$296M$7.3555.30 Do institutionals & insiders hold more shares of XRX or ZBRA? 85.4% of Xerox shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.3% of Xerox shares are held by insiders. Comparatively, 1.1% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth. Is XRX or ZBRA more profitable? Zebra Technologies has a net margin of 8.20% compared to Xerox's net margin of -21.31%. Zebra Technologies' return on equity of 15.56% beat Xerox's return on equity.Company Net Margins Return on Equity Return on Assets Xerox-21.31% 6.60% 1.50% Zebra Technologies 8.20%15.56%6.76% Does the MarketBeat Community favor XRX or ZBRA? Zebra Technologies received 43 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 64.03% of users gave Zebra Technologies an outperform vote while only 53.75% of users gave Xerox an outperform vote. CompanyUnderperformOutperformXeroxOutperform Votes45953.75% Underperform Votes39546.25% Zebra TechnologiesOutperform Votes50264.03% Underperform Votes28235.97% SummaryZebra Technologies beats Xerox on 16 of the 19 factors compared between the two stocks. Ad Darwin2025 AI Stock Picks: 2 Hidden Gems Under $10/ShareThe AI sector continues to make waves as we move into 2025, and now is a prime opportunity to get involved—without stretching your budget! We’ve just uncovered 2 promising AI stocks trading for under $10/share, and they’re positioned for impressive growth in the coming months.👉[Click here to get your FREE report delivered instantly!] Get Zebra Technologies News Delivered to You Automatically Sign up to receive the latest news and ratings for ZBRA and its competitors with MarketBeat's FREE daily newsletter. Email Address New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ZBRA vs. The Competition Export to ExcelMetricZebra TechnologiesGeneral industrial machinery & equipment IndustryIndustrial SectorNASDAQ ExchangeMarket Cap$20.96B$14.53B$9.53B$9.28BDividend YieldN/A1.10%1.97%4.01%P/E Ratio55.3025.9220.8217.22Price / Sales4.502.684.9183.76Price / Cash32.8220.8619.2938.32Price / Book6.885.574.445.08Net Income$296M$456.47M$396.72M$223.97M7 Day Performance-1.16%0.29%-1.03%1.90%1 Month Performance5.32%3.27%5.42%9.21%1 Year Performance50.44%39.23%27.71%24.53% Zebra Technologies Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ZBRAZebra Technologies4.254 of 5 stars$406.45+0.7%$393.82-3.1%+49.4%$20.96B$4.66B55.309,750Positive NewsXRXXerox1.594 of 5 stars$8.70-0.9%$9.50+9.2%-52.0%$1.08B$6.37B-0.8020,100ITWIllinois Tool Works3.8526 of 5 stars$271.03-0.4%$267.90-1.2%+5.4%$80.04B$15.95B23.5445,000Positive NewsIRIngersoll Rand4.1152 of 5 stars$100.16-0.9%$107.67+7.5%+35.1%$40.37B$7.16B49.3218,000Short Interest ↓Positive NewsZWSZurn Elkay Water Solutions2.1725 of 5 stars$39.60-0.4%$38.50-2.8%+35.6%$6.72B$1.53B50.342,400GTESGates Industrial4.1061 of 5 stars$21.89-0.5%$22.80+4.2%+76.1%$5.58B$3.57B26.5214,700Short Interest ↓EFXTEnerflex2.5497 of 5 stars$9.70+2.3%$12.00+23.7%+107.0%$1.20B$2.47B-15.054,800Analyst RevisionPositive NewsGHMGraham4.3457 of 5 stars$45.49+2.9%$35.00-23.1%+151.3%$495.39M$196.40M62.28490Short Interest ↓News CoverageTWINTwin Disc3.2831 of 5 stars$11.99-1.6%N/A-15.2%$169.06M$295.13M18.18910Short Interest ↓GTECGreenland Technologies1.672 of 5 stars$2.04-2.4%N/A-20.2%$27.73M$87.35M-2.20325Short Interest ↓STRCWPalladyne AIN/A$0.19+12.1%N/A+1,416.4%$0.00N/A0.0070Gap Up Related Companies and Tools Related Companies XRX Competitors ITW Competitors IR Competitors ZWS Competitors GTES Competitors EFXT Competitors GHM Competitors TWIN Competitors GTEC Competitors STRCW Competitors Top 10 Stock Comparisons Bank Stocks Artificial Intelligence Stocks Toy Stocks Growth Stocks Airline Stocks Chinese Stocks EV Charging Stocks Defense Stocks Lithium Stocks Pharmaceutical Stocks This page (NASDAQ:ZBRA) was last updated on 12/16/2024 by MarketBeat.com Staff From Our PartnersTrump’s Sending THIS Crypto Higher on PurposeDiscover the coin set to explode before 2025! 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