Zebra Technologies (ZBRA) Competitors

Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, profitability, valuation, analyst recommendations, dividends, media sentiment, community ranking, earnings and institutional ownership.

Is XRX or ZBRA more profitable?

Zebra Technologies has a net margin of 10.60% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.34% beat Xerox's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Xerox	-21.24%	7.57%	1.49%
Zebra Technologies	10.60%	18.34%	8.12%

Do analysts rate XRX or ZBRA?

Xerox presently has a consensus price target of $9.50, suggesting a potential upside of 85.33%. Zebra Technologies has a consensus price target of $381.42, suggesting a potential upside of 37.39%. Given Xerox's higher probable upside, equities research analysts clearly believe Xerox is more favorable than Zebra Technologies.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Xerox	3 Sell rating(s)	1 Hold rating(s)	0 Buy rating(s)	0 Strong Buy rating(s)	1.25
Zebra Technologies	0 Sell rating(s)	5 Hold rating(s)	7 Buy rating(s)	1 Strong Buy rating(s)	2.69

Does the media favor XRX or ZBRA?

In the previous week, Zebra Technologies had 16 more articles in the media than Xerox. MarketBeat recorded 22 mentions for Zebra Technologies and 6 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.54 beat Xerox's score of 0.83 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Xerox	3 Very Positive mention(s)	1 Positive mention(s)	0 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Zebra Technologies	18 Very Positive mention(s)	0 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Very Positive

Which has more risk & volatility, XRX or ZBRA?

Xerox has a beta of 1.66, suggesting that its share price is 66% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.68, suggesting that its share price is 68% more volatile than the S&P 500.

Does the MarketBeat Community prefer XRX or ZBRA?

Zebra Technologies received 43 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 63.60% of users gave Zebra Technologies an outperform vote while only 53.78% of users gave Xerox an outperform vote.

Company	Underperform	Outperform
Xerox	Outperform Votes 462 53.78%	Underperform Votes 397 46.22%
Zebra Technologies	Outperform Votes 505 63.60%	Underperform Votes 289 36.40%

Do insiders & institutionals believe in XRX or ZBRA?

85.4% of Xerox shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.3% of Xerox shares are held by insiders. Comparatively, 1.1% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Which has preferable earnings & valuation, XRX or ZBRA?

Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Xerox	$6.22B	0.10	-$1.32B	-$10.74	-0.48
Zebra Technologies	$4.98B	2.86	$528M	$10.18	27.27

Summary

Zebra Technologies beats Xerox on 17 of the 19 factors compared between the two stocks.