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Zebra Technologies (ZBRA) Competitors

Zebra Technologies logo
$405.71 +2.99 (+0.74%)
As of 04:00 PM Eastern

ZBRA vs. XRX, ITW, IR, ZWS, GTES, EFXT, GHM, TWIN, GTEC, and STRCW

Should you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Xerox (XRX), Illinois Tool Works (ITW), Ingersoll Rand (IR), Zurn Elkay Water Solutions (ZWS), Gates Industrial (GTES), Enerflex (EFXT), Graham (GHM), Twin Disc (TWIN), Greenland Technologies (GTEC), and Palladyne AI (STRCW).

Zebra Technologies vs.

Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrial products companies, but which is the better business? We will compare the two companies based on the strength of their community ranking, valuation, institutional ownership, analyst recommendations, dividends, earnings, profitability, risk and media sentiment.

Xerox currently has a consensus target price of $9.50, indicating a potential upside of 1.71%. Zebra Technologies has a consensus target price of $401.25, indicating a potential downside of 1.10%. Given Xerox's higher probable upside, research analysts clearly believe Xerox is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Xerox
3 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.25
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
7 Buy rating(s)
1 Strong Buy rating(s)
2.69

85.4% of Xerox shares are owned by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are owned by institutional investors. 0.3% of Xerox shares are owned by company insiders. Comparatively, 1.0% of Zebra Technologies shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company will outperform the market over the long term.

Xerox has a beta of 1.59, meaning that its stock price is 59% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.64, meaning that its stock price is 64% more volatile than the S&P 500.

In the previous week, Xerox had 6 more articles in the media than Zebra Technologies. MarketBeat recorded 21 mentions for Xerox and 15 mentions for Zebra Technologies. Zebra Technologies' average media sentiment score of 0.77 beat Xerox's score of 0.06 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Xerox
2 Very Positive mention(s)
2 Positive mention(s)
15 Neutral mention(s)
1 Negative mention(s)
1 Very Negative mention(s)
Neutral
Zebra Technologies
4 Very Positive mention(s)
1 Positive mention(s)
8 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive

Zebra Technologies has a net margin of 8.20% compared to Xerox's net margin of -21.31%. Zebra Technologies' return on equity of 15.56% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
Xerox-21.31% 6.60% 1.50%
Zebra Technologies 8.20%15.56%6.76%

Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Xerox$6.89B0.17$1M-$11.04-0.85
Zebra Technologies$4.58B4.57$296M$7.3555.20

Zebra Technologies received 41 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 63.71% of users gave Zebra Technologies an outperform vote while only 53.86% of users gave Xerox an outperform vote.

CompanyUnderperformOutperform
XeroxOutperform Votes
461
53.86%
Underperform Votes
395
46.14%
Zebra TechnologiesOutperform Votes
502
63.71%
Underperform Votes
286
36.29%

Summary

Zebra Technologies beats Xerox on 16 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZBRA vs. The Competition

MetricZebra TechnologiesGeneral industrial machinery & equipment IndustryIndustrial SectorNASDAQ Exchange
Market Cap$20.93B$15.20B$9.78B$9.13B
Dividend YieldN/A1.19%2.19%4.03%
P/E Ratio55.2024.9821.7217.33
Price / Sales4.572.624.71137.35
Price / Cash31.3519.1518.4035.97
Price / Book6.875.364.784.80
Net Income$296M$456.47M$403.01M$224.91M
7 Day Performance5.23%5.15%4.02%1.77%
1 Month Performance2.71%11.31%1.10%2.22%
1 Year Performance69.63%33.05%41.71%20.67%

Zebra Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZBRA
Zebra Technologies
4.302 of 5 stars
$405.71
+0.7%
$401.25
-1.1%
+65.4%$20.93B$4.58B55.209,750Analyst Forecast
News Coverage
XRX
Xerox
1.9472 of 5 stars
$8.77
-3.1%
$9.50
+8.3%
-44.1%$1.09B$6.37B-0.7920,100
ITW
Illinois Tool Works
3.9662 of 5 stars
$249.24
+1.8%
$270.11
+8.4%
+0.8%$73.60B$15.95B21.5645,000Analyst Downgrade
Short Interest ↑
News Coverage
IR
Ingersoll Rand
4.3921 of 5 stars
$88.07
+1.2%
$106.50
+20.9%
+16.3%$35.49B$7.16B42.9618,000News Coverage
ZWS
Zurn Elkay Water Solutions
1.6237 of 5 stars
$36.62
+1.2%
$38.50
+5.1%
+33.6%$6.21B$1.55B46.362,700
GTES
Gates Industrial
3.7264 of 5 stars
$20.16
+2.1%
$22.50
+11.6%
+52.5%$5.14B$3.44B24.2914,700Short Interest ↑
EFXT
Enerflex
3.0763 of 5 stars
$9.94
+1.4%
$12.00
+20.7%
+116.6%$1.23B$2.47B-15.784,800Short Interest ↑
Positive News
GHM
Graham
3.6711 of 5 stars
$42.05
+1.5%
$35.00
-16.8%
+122.6%$457.92M$196.40M59.23490Short Interest ↑
News Coverage
Gap Down
TWIN
Twin Disc
3.5788 of 5 stars
$10.97
+1.3%
N/A-27.7%$154.72M$304.47M16.37910Positive News
Gap Down
GTEC
Greenland Technologies
0.9243 of 5 stars
$1.78
-5.3%
N/A-39.2%$24.20M$87.35M-1.87330News Coverage
Gap Up
STRCW
Palladyne AI
N/A$0.60
+1.7%
N/A+7,677.8%$0.00N/A0.0070Gap Up

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This page (NASDAQ:ZBRA) was last updated on 1/17/2025 by MarketBeat.com Staff
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