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Zebra Technologies (ZBRA) Competitors

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$226.73 +1.97 (+0.88%)
Closing price 04/17/2025 04:00 PM Eastern
Extended Trading
$226.69 -0.04 (-0.02%)
As of 04/17/2025 06:06 PM Eastern
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ZBRA vs. XRX, IR, ZWS, GTES, EFXT, GHM, TWIN, INLF, GTEC, and STRCW

Should you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Xerox (XRX), Ingersoll Rand (IR), Zurn Elkay Water Solutions (ZWS), Gates Industrial (GTES), Enerflex (EFXT), Graham (GHM), Twin Disc (TWIN), INLIF (INLF), Greenland Technologies (GTEC), and Palladyne AI (STRCW).

Zebra Technologies vs.

Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrials companies, but which is the superior business? We will compare the two businesses based on the strength of their earnings, profitability, analyst recommendations, dividends, media sentiment, risk, valuation, institutional ownership and community ranking.

Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Xerox$6.22B0.08-$1.32B-$10.74-0.37
Zebra Technologies$4.98B2.34$528M$10.1822.27

Zebra Technologies has a net margin of 10.60% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.34% beat Xerox's return on equity.

Company Net Margins Return on Equity Return on Assets
Xerox-21.24% 7.57% 1.49%
Zebra Technologies 10.60%18.34%8.12%

Xerox has a beta of 1.56, suggesting that its stock price is 56% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.76, suggesting that its stock price is 76% more volatile than the S&P 500.

Xerox currently has a consensus target price of $9.50, suggesting a potential upside of 140.51%. Zebra Technologies has a consensus target price of $343.36, suggesting a potential upside of 51.44%. Given Xerox's higher probable upside, equities research analysts clearly believe Xerox is more favorable than Zebra Technologies.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Xerox
3 Sell rating(s)
1 Hold rating(s)
0 Buy rating(s)
0 Strong Buy rating(s)
1.25
Zebra Technologies
0 Sell rating(s)
5 Hold rating(s)
6 Buy rating(s)
1 Strong Buy rating(s)
2.67

In the previous week, Zebra Technologies had 9 more articles in the media than Xerox. MarketBeat recorded 16 mentions for Zebra Technologies and 7 mentions for Xerox. Zebra Technologies' average media sentiment score of 1.12 beat Xerox's score of 0.77 indicating that Zebra Technologies is being referred to more favorably in the news media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Xerox
4 Very Positive mention(s)
0 Positive mention(s)
2 Neutral mention(s)
0 Negative mention(s)
0 Very Negative mention(s)
Positive
Zebra Technologies
11 Very Positive mention(s)
0 Positive mention(s)
1 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Zebra Technologies received 43 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 63.36% of users gave Zebra Technologies an outperform vote while only 53.78% of users gave Xerox an outperform vote.

CompanyUnderperformOutperform
XeroxOutperform Votes
462
53.78%
Underperform Votes
397
46.22%
Zebra TechnologiesOutperform Votes
505
63.36%
Underperform Votes
292
36.64%

85.4% of Xerox shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.3% of Xerox shares are held by company insiders. Comparatively, 0.8% of Zebra Technologies shares are held by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.

Summary

Zebra Technologies beats Xerox on 17 of the 19 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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ZBRA vs. The Competition

MetricZebra TechnologiesGeneral industrial machinery & equipment IndustryIndustrials SectorNASDAQ Exchange
Market Cap$11.65B$10.31B$6.63B$7.35B
Dividend YieldN/A1.48%3.60%4.31%
P/E Ratio22.2714.8820.3117.82
Price / Sales2.341.8875.2997.68
Price / Cash21.0316.7026.9934.64
Price / Book3.254.003.563.98
Net Income$528M$539.71M$801.57M$247.81M
7 Day Performance0.57%-2.88%1.75%3.19%
1 Month Performance-20.45%-13.19%-4.03%-7.70%
1 Year Performance-15.42%-8.78%11.56%1.49%

Zebra Technologies Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
ZBRA
Zebra Technologies
4.5825 of 5 stars
$226.73
+0.9%
$343.36
+51.4%
-15.4%$11.65B$4.98B22.2710,500Positive News
XRX
Xerox
3.1408 of 5 stars
$3.88
-2.0%
$9.50
+144.8%
-76.0%$486.09M$6.22B-0.3620,500Options Volume
Gap Up
IR
Ingersoll Rand
4.4527 of 5 stars
$73.37
+0.5%
$102.82
+40.1%
-18.5%$29.57B$7.24B35.6217,000Positive News
ZWS
Zurn Elkay Water Solutions
2.5318 of 5 stars
$29.50
+0.3%
$36.43
+23.5%
-5.2%$4.98B$1.57B32.072,700Upcoming Earnings
Analyst Upgrade
News Coverage
Positive News
GTES
Gates Industrial
4.725 of 5 stars
$17.37
-0.2%
$22.67
+30.5%
-1.5%$4.44B$3.41B23.7914,100
EFXT
Enerflex
3.6262 of 5 stars
$6.54
flat
$12.00
+83.5%
+17.0%$811.90M$2.41B-10.384,600Analyst Forecast
News Coverage
Gap Up
GHM
Graham
4.3219 of 5 stars
$29.77
-0.6%
$35.00
+17.6%
+6.3%$324.58M$199.62M35.87490News Coverage
Positive News
TWIN
Twin Disc
3.678 of 5 stars
$6.89
-2.8%
N/A-60.5%$97.47M$321.40M10.28760Analyst Forecast
Short Interest ↑
News Coverage
INLF
INLIF
N/A$1.40
-2.8%
N/AN/A$20.30M$14.52M0.00124Positive News
GTEC
Greenland Technologies
0.7447 of 5 stars
$1.49
-5.1%
N/A-11.0%$20.26M$83.94M-1.57330
STRCW
Palladyne AI
N/A$0.23
-0.9%
N/A+226.8%$0.00N/A0.0070Gap Down

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This page (NASDAQ:ZBRA) was last updated on 4/20/2025 by MarketBeat.com Staff
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