ZBRA vs. XRX, IR, ZWS, GTES, EFXT, GHM, TWIN, GTEC, STRCW, and ITW
Should you be buying Zebra Technologies stock or one of its competitors? The main competitors of Zebra Technologies include Xerox (XRX), Ingersoll Rand (IR), Zurn Elkay Water Solutions (ZWS), Gates Industrial (GTES), Enerflex (EFXT), Graham (GHM), Twin Disc (TWIN), Greenland Technologies (GTEC), Palladyne AI (STRCW), and Illinois Tool Works (ITW).
Zebra Technologies vs.
Xerox (NYSE:XRX) and Zebra Technologies (NASDAQ:ZBRA) are both industrial products companies, but which is the better investment? We will compare the two businesses based on the strength of their institutional ownership, community ranking, analyst recommendations, dividends, profitability, media sentiment, risk, earnings and valuation.
Zebra Technologies has a net margin of 10.60% compared to Xerox's net margin of -21.24%. Zebra Technologies' return on equity of 18.34% beat Xerox's return on equity.
Zebra Technologies has lower revenue, but higher earnings than Xerox. Xerox is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.
Xerox has a beta of 1.59, indicating that its stock price is 59% more volatile than the S&P 500. Comparatively, Zebra Technologies has a beta of 1.63, indicating that its stock price is 63% more volatile than the S&P 500.
Xerox currently has a consensus price target of $9.50, suggesting a potential upside of 20.41%. Zebra Technologies has a consensus price target of $381.42, suggesting a potential upside of 22.62%. Given Zebra Technologies' stronger consensus rating and higher possible upside, analysts plainly believe Zebra Technologies is more favorable than Xerox.
85.4% of Xerox shares are held by institutional investors. Comparatively, 91.0% of Zebra Technologies shares are held by institutional investors. 0.3% of Xerox shares are held by insiders. Comparatively, 1.1% of Zebra Technologies shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock is poised for long-term growth.
In the previous week, Zebra Technologies had 13 more articles in the media than Xerox. MarketBeat recorded 25 mentions for Zebra Technologies and 12 mentions for Xerox. Zebra Technologies' average media sentiment score of 0.10 beat Xerox's score of -0.21 indicating that Zebra Technologies is being referred to more favorably in the news media.
Zebra Technologies received 43 more outperform votes than Xerox when rated by MarketBeat users. Likewise, 63.60% of users gave Zebra Technologies an outperform vote while only 53.78% of users gave Xerox an outperform vote.
Summary
Zebra Technologies beats Xerox on 18 of the 19 factors compared between the two stocks.
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New MarketBeat Followers Over Time
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Media Sentiment Over Time
This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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This page (NASDAQ:ZBRA) was last updated on 2/22/2025 by MarketBeat.com Staff
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