Zillow Group (ZG) Competitors $84.34 -1.41 (-1.64%) Closing price 09/12/2025 04:00 PM EasternExtended Trading$84.92 +0.58 (+0.69%) As of 09/12/2025 07:27 PM Eastern Extended trading is trading that happens on electronic markets outside of regular trading hours. This is a fair market value extended hours price provided by Polygon.io. Learn more. Add Compare Share Share Competitors Stock AnalysisAnalyst ForecastsChartCompetitorsEarningsFinancialsHeadlinesInsider TradesOptions ChainOwnershipSEC FilingsShort InterestSustainabilityTrendsBuy This Stock ZG vs. OPEN, Z, HHH, OPAD, PYPL, TCOM, WCN, RDDT, IQV, and AERShould you be buying Zillow Group stock or one of its competitors? The main competitors of Zillow Group include Opendoor Technologies (OPEN), Zillow Group (Z), Howard Hughes (HHH), Offerpad Solutions (OPAD), PayPal (PYPL), Trip.com Group (TCOM), Waste Connections (WCN), Reddit (RDDT), IQVIA (IQV), and Aercap (AER). Zillow Group vs. Its Competitors Opendoor Technologies Zillow Group Howard Hughes Offerpad Solutions PayPal Trip.com Group Waste Connections Reddit IQVIA Aercap Opendoor Technologies (NASDAQ:OPEN) and Zillow Group (NASDAQ:ZG) are related companies, but which is the better stock? We will contrast the two companies based on the strength of their media sentiment, risk, dividends, valuation, institutional ownership, profitability, earnings and analyst recommendations. Do insiders & institutionals believe in OPEN or ZG? 62.4% of Opendoor Technologies shares are owned by institutional investors. Comparatively, 20.3% of Zillow Group shares are owned by institutional investors. 2.0% of Opendoor Technologies shares are owned by company insiders. Comparatively, 17.1% of Zillow Group shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth. Which has more risk and volatility, OPEN or ZG? Opendoor Technologies has a beta of 3.2, suggesting that its stock price is 220% more volatile than the S&P 500. Comparatively, Zillow Group has a beta of 2.02, suggesting that its stock price is 102% more volatile than the S&P 500. Is OPEN or ZG more profitable? Zillow Group has a net margin of -2.60% compared to Opendoor Technologies' net margin of -5.89%. Zillow Group's return on equity of -1.26% beat Opendoor Technologies' return on equity.Company Net Margins Return on Equity Return on Assets Opendoor Technologies-5.89% -42.15% -9.24% Zillow Group -2.60%-1.26%-1.04% Which has higher valuation & earnings, OPEN or ZG? Zillow Group has lower revenue, but higher earnings than Opendoor Technologies. Zillow Group is trading at a lower price-to-earnings ratio than Opendoor Technologies, indicating that it is currently the more affordable of the two stocks. CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings RatioOpendoor Technologies$5.15B1.30-$392M-$0.43-21.09Zillow Group$2.39B8.56-$112M-$0.26-324.38 Do analysts recommend OPEN or ZG? Opendoor Technologies presently has a consensus price target of $1.26, indicating a potential downside of 86.08%. Zillow Group has a consensus price target of $85.52, indicating a potential upside of 1.40%. Given Zillow Group's stronger consensus rating and higher probable upside, analysts plainly believe Zillow Group is more favorable than Opendoor Technologies.Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score Opendoor Technologies 2 Sell rating(s) 2 Hold rating(s) 1 Buy rating(s) 0 Strong Buy rating(s) 1.80Zillow Group 1 Sell rating(s) 11 Hold rating(s) 13 Buy rating(s) 0 Strong Buy rating(s) 2.48 Does the media favor OPEN or ZG? In the previous week, Opendoor Technologies had 14 more articles in the media than Zillow Group. MarketBeat recorded 38 mentions for Opendoor Technologies and 24 mentions for Zillow Group. Zillow Group's average media sentiment score of 0.61 beat Opendoor Technologies' score of 0.45 indicating that Zillow Group is being referred to more favorably in the news media. Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment Opendoor Technologies 15 Very Positive mention(s) 5 Positive mention(s) 11 Neutral mention(s) 6 Negative mention(s) 0 Very Negative mention(s) Neutral Zillow Group 13 Very Positive mention(s) 2 Positive mention(s) 1 Neutral mention(s) 1 Negative mention(s) 0 Very Negative mention(s) Positive SummaryZillow Group beats Opendoor Technologies on 11 of the 16 factors compared between the two stocks. Get Zillow Group News Delivered to You Automatically Sign up to receive the latest news and ratings for ZG and its competitors with MarketBeat's FREE daily newsletter. Subscribe Now View SMS TermsBy entering your phone number and clicking the sign-up button, you agree to receive periodic text messages from MarketBeat at the phone number you submitted, including texts that may be sent using an automatic telephone dialing system. Message and data rates may apply. Message frequency will vary. Messages will consist of stock alerts, news stories, and partner advertisements/offers. Consent is not a condition of the purchase of any goods or services. Text HELP for help/customer support. Unsubscribe at any time by replying "STOP" to any text message that you receive from MarketBeat or by visiting our mailing preferences page. Read our full terms of service and privacy policy. New MarketBeat Followers Over TimeWhat are MarkeBeat Followers?This chart shows the number of new MarketBeat users adding ZG and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period. Skip ChartMedia Sentiment Over TimeWhat is Media Sentiment?This chart shows the average media sentiment of NASDAQ and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.Skip Chart ZG vs. The Competition Export to ExcelMetricZillow GroupFIN IndustryFinance SectorNASDAQ ExchangeMarket Cap$20.77B$7.43B$12.79B$10.14BDividend YieldN/A3.21%5.40%4.60%P/E Ratio-324.389.94245.8625.98Price / Sales8.562.8831.04180.52Price / Cash119.5024.9522.3660.44Price / Book4.222.832.316.29Net Income-$112M$1.82B$1.01B$271.07M7 Day Performance-0.52%3.38%1.00%3.87%1 Month Performance3.45%18.55%2.74%5.49%1 Year Performance45.82%166.99%543.82%25.86% Zillow Group Competitors List Export to ExcelCompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)ZGZillow Group3.8431 of 5 stars$84.34-1.6%$85.52+1.4%+45.8%$20.77B$2.39B-324.386,856News CoverageAnalyst ForecastInsider TradeOPENOpendoor Technologies2.7555 of 5 stars$6.04-9.2%$1.26-79.1%+299.6%$4.45B$5.15B-14.051,470Trending NewsGap DownHigh Trading VolumeZZillow Group1.9132 of 5 stars$89.90+2.3%$88.29-1.8%+46.9%$21.78B$2.24B-345.775,720News CoverageInsider TradeHHHHoward Hughes2.2431 of 5 stars$78.96+0.1%$83.33+5.5%+7.8%$4.69B$1.75B17.28608Positive NewsOPADOfferpad Solutions0.8381 of 5 stars$4.29-16.0%$2.41-43.8%+0.5%$131.28M$918.82M-2.08900News CoverageOptions VolumeHigh Trading VolumePYPLPayPal4.8309 of 5 stars$68.40+0.2%$85.00+24.3%-4.6%$65.35B$31.80B14.6224,400Positive NewsTCOMTrip.com Group4.0368 of 5 stars$73.02+0.3%$76.98+5.4%+56.2%$47.70B$7.30B20.0141,073Positive NewsWCNWaste Connections4.9322 of 5 stars$178.44-0.5%$215.00+20.5%-5.2%$45.88B$8.92B71.9523,854News CoverageRDDTReddit3.3394 of 5 stars$230.54-3.9%$175.38-23.9%+330.6%$43.15B$1.30B209.582,233Trending NewsAnalyst ForecastInsider TradeIQVIQVIA4.9434 of 5 stars$187.72+0.0%$229.86+22.4%-21.5%$31.91B$15.41B27.1788,000Positive NewsAnalyst UpgradeAERAercap2.4402 of 5 stars$123.00-0.4%$122.57-0.3%+30.3%$22.97B$8.00B7.65740Positive NewsShort Interest ↑ Related Companies and Tools Related Companies OPEN Alternatives Z Alternatives HHH Alternatives OPAD Alternatives PYPL Alternatives TCOM Alternatives WCN Alternatives RDDT Alternatives IQV Alternatives AER Alternatives Top 10 Stock Comparisons Semiconductor Stocks Artificial Intelligence Stocks Growth Stocks Magnificent Seven Stocks Pharmaceutical Stocks Ecommerce Stocks Bitcoin Stocks Meme Stocks Cryptocurrency Stocks Cybersecurity Stocks This page (NASDAQ:ZG) was last updated on 9/14/2025 by MarketBeat.com Staff From Our PartnersNvidia Times 1,000,000Nvidia’s latest AI chip is a $25,000 powerhouse — with 80 billion transistors and the ability to perform 60 tr...Paradigm Press | SponsoredElon’s Secret Social Security BombshellTo All Americans Born Before April 16th, 1963: Did Trump Just Give The Green Light To Radically RE-DO Social S...Banyan Hill Publishing | SponsoredMarket Panic: Trump Just Dropped a Bomb on Your Stockstock Market Panic: Trump Just Dropped a Bomb on Your Stocks The market is in freefall—and Trump's new tarif...American Alternative | SponsoredApple’s falling behindApple just posted record-breaking results, yet its stock barely moved — because in today’s market, investors o...Porter & Company | Sponsored6-Figure Target for BTC by 2025The U.S. just announced it's putting GDP data directly onto Bitcoin and Ethereum blockchains. 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