Asana (ASAN) Stock Price, News & Analysis

Company Overview

Asana Inc. is a global provider of cloud-based work management software designed to help teams organize, track and manage their work. Founded in 2008 by Facebook veterans Dustin Moskovitz and Justin Rosenstein, Asana aims to streamline collaboration by offering a centralized platform where tasks, projects and workflows can be created, assigned and monitored across diverse teams. The company operates on a Software-as-a-Service (SaaS) model, with subscription-based offerings that enable organizations to adapt the platform to their unique operational needs.

At the core of Asana’s product suite is its work management platform, featuring project and task tracking, timeline views, boards, calendars, reporting dashboards and automated workflows. Users can integrate Asana with third-party applications such as Microsoft Teams, Slack, Google Workspace and Salesforce, allowing for seamless data flow and real-time updates. The company offers tiered subscription plans—including Premium, Business and Enterprise versions—that cater to the needs of small teams as well as large enterprises.

Asana serves a diverse customer base spanning technology, marketing, professional services, finance and non-profit sectors. With a global footprint, the company maintains offices in locations such as San Francisco, New York, Dublin, Sydney and Tokyo, supporting customers in North America, Europe, Asia-Pacific and beyond. Its platform is available in multiple languages, enabling multinational organizations to coordinate projects across regions and time zones.

Leadership at Asana includes co-founders Dustin Moskovitz and Justin Rosenstein, who bring deep expertise in engineering and product development. Moskovitz serves as executive chairman, while Rosenstein has held key roles in product strategy and innovation. The company’s executive team is rounded out by veterans with backgrounds at leading technology firms, ensuring a blend of startup agility and enterprise-level experience as Asana continues to evolve its platform and expand its market reach.

Key Stats

• Today's Range: $13.70 to $14.14
• 50-Day Range: $12.96 to $18.98
• 52-Week Range: $11.05 to $27.77
• Volume: 1.97 million shs
• Average Volume: 3.03 million shs
• Market Capitalization: $3.32 billion
• P/E Ratio: N/A
• Dividend Yield: N/A
• Price Target: $15.97
• Consensus Rating: Hold

Asana Stock Analysis - MarketRank™

Asana scored higher than 59% of companies evaluated by MarketBeat, and ranked 413th out of 660 stocks in the computer and technology sector. Scores are calculated by averaging available category scores, with extra weight given to analysis and valuation.

Analyst's Opinion

• Score: 3.1 / 5
• Analyst Rating: Hold

Consensus Rating

Asana has received a consensus rating of Hold. The company's average rating score is 2.13, and is based on 4 buy ratings, 7 hold ratings, and 4 sell ratings.

Amount of Analyst Coverage

Asana has been the subject of 13 research reports in the past 90 days, demonstrating strong analyst interest in this stock.

Earnings and Valuation

• Score: 0.6 / 5
• Proj. Earnings Growth: Growing

Earnings Growth

Earnings for Asana are expected to grow in the coming year, from ($1.09) to ($0.96) per share.

Price to Earnings Ratio vs. the Market

The P/E ratio of Asana is -13.99, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Earnings Ratio vs. Sector

The P/E ratio of Asana is -13.99, which means that its earnings are negative and its P/E ratio cannot be compared to companies with positive earnings.

Price to Book Value per Share Ratio

Asana has a P/B Ratio of 14.23. P/B Ratios above 3 indicate that a company could be overvalued with respect to its assets and liabilities.

Short Interest

• Score: 2.0 / 5
• Short Interest Level: Bearish

Percentage of Shares Shorted

14.71% of the float of Asana has been sold short.

Short Interest Ratio / Days to Cover

Asana has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Asana has recently increased by 34.34%, indicating that investor sentiment is decreasing significantly.

Dividend

• Score: 0.0 / 5
• Dividend Strength: N/A

Dividend Yield

Asana does not currently pay a dividend.

Dividend Growth

Asana does not have a long track record of dividend growth.

Sustainability and ESG

• Score: N/A
• Environmental Score: N/A

Percentage of Shares Shorted

14.71% of the float of Asana has been sold short.

Short Interest Ratio / Days to Cover

Asana has a short interest ratio ("days to cover") of 3.5, which is generally considered an acceptable ratio of short interest to trading volume.

Change versus previous month

Short interest in Asana has recently increased by 34.34%, indicating that investor sentiment is decreasing significantly.

News and Social Media

• Score: 3.9 / 5
• News Sentiment: 1.11

News Sentiment

Asana has a news sentiment score of 1.11. This score is calculated as an average of sentiment of articles about the company over the last seven days and ranges from 2 (good news) to -2 (bad news). This is a higher news sentiment than the 0.85 average news sentiment score of Computer and Technology companies.

News Coverage This Week

MarketBeat has tracked 15 news articles for Asana this week, compared to 13 articles on an average week.

Search Interest

25 people have searched for ASAN on MarketBeat in the last 30 days. This is an increase of 25% compared to the previous 30 days.

MarketBeat Follows

6 people have added Asana to their MarketBeat watchlist in the last 30 days. This is an increase of 20% compared to the previous 30 days.

Company Ownership

• Score: 3.3 / 5
• Insider Trading: Acquiring Shares

Insider Buying vs. Insider Selling

In the past three months, Asana insiders have bought 1,994.86% more of their company's stock than they have sold. Specifically, they have bought $16,985,709.00 in company stock and sold $810,826.00 in company stock.

Percentage Held by Insiders

61.28% of the stock of Asana is held by insiders. A high percentage of insider ownership can be a sign of company health.

Percentage Held by Institutions

Only 26.21% of the stock of Asana is held by institutions.

ASAN Stock Analysis - Frequently Asked Questions

How have ASAN shares performed this year?

Asana's stock was trading at $20.27 at the beginning of 2025. Since then, ASAN shares have decreased by 31.2% and is now trading at $13.9450.

How were Asana's earnings last quarter?

Asana, Inc. (NYSE:ASAN) issued its earnings results on Tuesday, June, 3rd. The company reported $0.05 earnings per share for the quarter, beating analysts' consensus estimates of $0.02 by $0.03. Asana's revenue for the quarter was up 8.6% compared to the same quarter last year.
Read the conference call transcript.

Is Asana buying back stock?

Asana's board initiated a share buyback plan on Thursday, June 20th 2024, which allows the company to buy back $150,000,000 in outstanding shares, according to EventVestor. This means that the company could buy up to 5.6% of its shares through open market purchases. Shares buyback plans are typically an indication that the company's leadership believes its shares are undervalued.

When did Asana IPO?

Asana (ASAN) raised $0 in an initial public offering (IPO) on Wednesday, September 30th 2020. The company issued 30,000,000 shares at a price of $0.00 per share. None served as the underwriter for the IPO.

Who are Asana's major shareholders?

Top institutional shareholders of Asana include Catalyst Private Wealth LLC (0.02%) and Harbor Capital Advisors Inc. (0.01%). Insiders that own company stock include Dustin A Moskovitz, Justin Rosenstein, Sonalee Elizabeth Parekh, Tim M Wan, Anne Raimondi, Eleanor B Lacey and Lorrie M Norrington.
View institutional ownership trends.

How do I buy shares of Asana?

Shares of ASAN stock can be purchased through any online brokerage account. Popular online brokerages with access to the U.S. stock market include Charles Schwab, E*TRADE, Fidelity, and Vanguard Brokerage Services.

What other stocks do shareholders of Asana own?

Based on aggregate information from My MarketBeat watchlists, some other companies that Asana investors own include NVIDIA (NVDA), CrowdStrike (CRWD), Meta Platforms (META), Advanced Micro Devices (AMD), Tesla (TSLA) and

Company Calendar

• Last Earnings: 6/03/2025
• Today: 7/16/2025
• Next Earnings (Estimated): 9/02/2025
• Fiscal Year End: 1/31/2026

Industry, Sector and Symbol

• Stock Exchange: NYSE
• Sector: Computer and Technology
• Industry: INTERNET SOFTWARE
• Sub-Industry: Computer Software
• Current Symbol: NYSE:ASAN
• CIK: 1477720
• Web: www.asana.com
• Phone: 415-525-3888
• Fax: N/A
• Employees: 1,819
• Year Founded: N/A

Price Target and Rating

• Average Price Target for Asana: $15.97
• High Price Target: $22.00
• Low Price Target: $10.00
• Potential Upside/Downside: +14.7%
• Consensus Rating: Hold
• Rating Score (0-4): 2.13
• Research Coverage: 16 Analysts

Profitability

• EPS (Trailing Twelve Months): ($1.00)
• Trailing P/E Ratio: N/A
• Forward P/E Ratio: N/A
• P/E Growth: N/A
• Net Income: -$255.54 million
• Net Margins: -31.38%
• Pretax Margin: -30.71%
• Return on Equity: -87.78%
• Return on Assets: -24.34%

Debt

• Debt-to-Equity Ratio: 0.16
• Current Ratio: 1.47
• Quick Ratio: 1.47

Sales & Book Value

• Annual Sales: $723.88 million
• Price / Sales: 4.52
• Cash Flow: N/A
• Price / Cash Flow: N/A
• Book Value: $0.98 per share
• Price / Book: 14.20

Miscellaneous

• Outstanding Shares: 235,320,000
• Free Float: 91,117,000
• Market Cap: $3.27 billion
• Optionable: Optionable
• Beta: 1.13