BARK (BARK) Competitors

BARK (NYSE:BARK) and Krispy Kreme (NASDAQ:DNUT) are both small-cap retail/wholesale companies, but which is the better business? We will contrast the two companies based on the strength of their risk, analyst recommendations, valuation, media sentiment, institutional ownership, earnings, profitability, dividends and community ranking.

Do insiders & institutionals believe in BARK or DNUT?

28.8% of BARK shares are held by institutional investors. Comparatively, 81.7% of Krispy Kreme shares are held by institutional investors. 14.8% of BARK shares are held by insiders. Comparatively, 5.3% of Krispy Kreme shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company is poised for long-term growth.

Which has better earnings & valuation, BARK or DNUT?

BARK has higher earnings, but lower revenue than Krispy Kreme. BARK is trading at a lower price-to-earnings ratio than Krispy Kreme, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
BARK	$490.26M	0.43	-$37.01M	-$0.19	-6.39
Krispy Kreme	$1.67B	0.42	-$37.92M	$0.02	203.75

Which has more volatility & risk, BARK or DNUT?

BARK has a beta of 1.96, indicating that its share price is 96% more volatile than the S&P 500. Comparatively, Krispy Kreme has a beta of 1.47, indicating that its share price is 47% more volatile than the S&P 500.

Is BARK or DNUT more profitable?

Krispy Kreme has a net margin of 1.64% compared to BARK's net margin of -6.47%. Krispy Kreme's return on equity of 0.53% beat BARK's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
BARK	-6.47%	-15.34%	-6.55%
Krispy Kreme	1.64%	0.53%	0.21%

Do analysts rate BARK or DNUT?

BARK currently has a consensus target price of $2.67, suggesting a potential upside of 119.48%. Krispy Kreme has a consensus target price of $12.29, suggesting a potential upside of 201.49%. Given Krispy Kreme's stronger consensus rating and higher probable upside, analysts clearly believe Krispy Kreme is more favorable than BARK.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
BARK	0 Sell rating(s)	1 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	2.50
Krispy Kreme	1 Sell rating(s)	1 Hold rating(s)	5 Buy rating(s)	1 Strong Buy rating(s)	2.75

Does the MarketBeat Community favor BARK or DNUT?

Krispy Kreme received 19 more outperform votes than BARK when rated by MarketBeat users. Likewise, 42.17% of users gave Krispy Kreme an outperform vote while only 36.36% of users gave BARK an outperform vote.

Company	Underperform	Outperform
BARK	Outperform Votes 16 36.36%	Underperform Votes 28 63.64%
Krispy Kreme	Outperform Votes 35 42.17%	Underperform Votes 48 57.83%

Does the media prefer BARK or DNUT?

In the previous week, Krispy Kreme had 5 more articles in the media than BARK. MarketBeat recorded 12 mentions for Krispy Kreme and 7 mentions for BARK. Krispy Kreme's average media sentiment score of 0.73 beat BARK's score of 0.27 indicating that Krispy Kreme is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
BARK	2 Very Positive mention(s)	2 Positive mention(s)	2 Neutral mention(s)	1 Negative mention(s)	0 Very Negative mention(s)	Neutral
Krispy Kreme	6 Very Positive mention(s)	3 Positive mention(s)	2 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Summary

Krispy Kreme beats BARK on 15 of the 19 factors compared between the two stocks.