Bread Financial (BFH) Competitors

Bread Financial (NYSE:BFH) and Mr. Cooper Group (NASDAQ:COOP) are both mid-cap finance companies, but which is the better business? We will compare the two companies based on the strength of their media sentiment, profitability, valuation, dividends, earnings, analyst recommendations, institutional ownership, risk and community ranking.

Do analysts recommend BFH or COOP?

Bread Financial presently has a consensus target price of $57.08, indicating a potential upside of 27.05%. Mr. Cooper Group has a consensus target price of $119.78, indicating a potential upside of 3.35%. Given Bread Financial's higher possible upside, equities analysts plainly believe Bread Financial is more favorable than Mr. Cooper Group.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Bread Financial	3 Sell rating(s)	9 Hold rating(s)	3 Buy rating(s)	0 Strong Buy rating(s)	2.00
Mr. Cooper Group	0 Sell rating(s)	4 Hold rating(s)	6 Buy rating(s)	0 Strong Buy rating(s)	2.60

Which has stronger valuation & earnings, BFH or COOP?

Mr. Cooper Group has lower revenue, but higher earnings than Bread Financial. Bread Financial is trading at a lower price-to-earnings ratio than Mr. Cooper Group, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Bread Financial	$3.84B	0.56	$277M	$5.55	8.10
Mr. Cooper Group	$3.02B	2.44	$669M	$10.18	11.38

Does the media favor BFH or COOP?

In the previous week, Mr. Cooper Group had 12 more articles in the media than Bread Financial. MarketBeat recorded 21 mentions for Mr. Cooper Group and 9 mentions for Bread Financial. Mr. Cooper Group's average media sentiment score of 1.19 beat Bread Financial's score of 1.05 indicating that Mr. Cooper Group is being referred to more favorably in the news media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Bread Financial	5 Very Positive mention(s)	0 Positive mention(s)	2 Neutral mention(s)	2 Negative mention(s)	0 Very Negative mention(s)	Positive
Mr. Cooper Group	12 Very Positive mention(s)	2 Positive mention(s)	4 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive

Does the MarketBeat Community prefer BFH or COOP?

Mr. Cooper Group received 182 more outperform votes than Bread Financial when rated by MarketBeat users. Likewise, 61.99% of users gave Mr. Cooper Group an outperform vote while only 21.52% of users gave Bread Financial an outperform vote.

Company	Underperform	Outperform
Bread Financial	Outperform Votes 17 21.52%	Underperform Votes 62 78.48%
Mr. Cooper Group	Outperform Votes 199 61.99%	Underperform Votes 122 38.01%

Do insiders and institutionals have more ownership in BFH or COOP?

99.5% of Bread Financial shares are owned by institutional investors. Comparatively, 89.8% of Mr. Cooper Group shares are owned by institutional investors. 0.6% of Bread Financial shares are owned by insiders. Comparatively, 2.3% of Mr. Cooper Group shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.

Which has more risk & volatility, BFH or COOP?

Bread Financial has a beta of 1.58, suggesting that its share price is 58% more volatile than the S&P 500. Comparatively, Mr. Cooper Group has a beta of 1.17, suggesting that its share price is 17% more volatile than the S&P 500.

Is BFH or COOP more profitable?

Mr. Cooper Group has a net margin of 30.07% compared to Bread Financial's net margin of 5.75%. Mr. Cooper Group's return on equity of 14.76% beat Bread Financial's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Bread Financial	5.75%	12.41%	1.72%
Mr. Cooper Group	30.07%	14.76%	4.15%

Summary

Mr. Cooper Group beats Bread Financial on 14 of the 18 factors compared between the two stocks.