Clorox (CLX) Competitors

Colgate-Palmolive (NYSE:CL) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, community ranking, dividends, media sentiment, risk, valuation, profitability and analyst recommendations.

Does the MarketBeat Community believe in CL or CLX?

Colgate-Palmolive received 190 more outperform votes than Clorox when rated by MarketBeat users. Likewise, 50.46% of users gave Colgate-Palmolive an outperform vote while only 39.16% of users gave Clorox an outperform vote.

Company	Underperform	Outperform
Colgate-Palmolive	Outperform Votes 546 50.46%	Underperform Votes 536 49.54%
Clorox	Outperform Votes 356 39.16%	Underperform Votes 553 60.84%

Is CL or CLX more profitable?

Colgate-Palmolive has a net margin of 14.27% compared to Clorox's net margin of 4.78%. Colgate-Palmolive's return on equity of 405.81% beat Clorox's return on equity.

Company	Net Margins	Return on Equity	Return on Assets
Colgate-Palmolive	14.27%	405.81%	17.72%
Clorox	4.78%	316.08%	16.37%

Which has better earnings and valuation, CL or CLX?

Colgate-Palmolive has higher revenue and earnings than Clorox. Colgate-Palmolive is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

Company	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Colgate-Palmolive	$19.46B	3.93	$2.30B	$3.49	26.82
Clorox	$7.09B	2.93	$280M	$2.87	58.59

Does the media favor CL or CLX?

In the previous week, Colgate-Palmolive and Colgate-Palmolive both had 27 articles in the media. Colgate-Palmolive's average media sentiment score of 1.31 beat Clorox's score of 0.78 indicating that Colgate-Palmolive is being referred to more favorably in the media.

Company	Very Positive	Positive	Neutral	Negative	Very Negative	Overall Sentiment
Colgate-Palmolive	22 Very Positive mention(s)	2 Positive mention(s)	3 Neutral mention(s)	0 Negative mention(s)	0 Very Negative mention(s)	Positive
Clorox	14 Very Positive mention(s)	0 Positive mention(s)	5 Neutral mention(s)	0 Negative mention(s)	1 Very Negative mention(s)	Positive

Do institutionals and insiders hold more shares of CL or CLX?

80.4% of Colgate-Palmolive shares are owned by institutional investors. Comparatively, 78.5% of Clorox shares are owned by institutional investors. 0.4% of Colgate-Palmolive shares are owned by insiders. Comparatively, 0.6% of Clorox shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Which has more volatility and risk, CL or CLX?

Colgate-Palmolive has a beta of 0.42, indicating that its share price is 58% less volatile than the S&P 500. Comparatively, Clorox has a beta of 0.41, indicating that its share price is 59% less volatile than the S&P 500.

Do analysts recommend CL or CLX?

Colgate-Palmolive presently has a consensus price target of $105.11, suggesting a potential upside of 12.28%. Clorox has a consensus price target of $155.00, suggesting a potential downside of 7.83%. Given Colgate-Palmolive's stronger consensus rating and higher possible upside, research analysts clearly believe Colgate-Palmolive is more favorable than Clorox.

Company	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Colgate-Palmolive	1 Sell rating(s)	9 Hold rating(s)	12 Buy rating(s)	0 Strong Buy rating(s)	2.50
Clorox	5 Sell rating(s)	9 Hold rating(s)	1 Buy rating(s)	0 Strong Buy rating(s)	1.73

Is CL or CLX a better dividend stock?

Colgate-Palmolive pays an annual dividend of $2.00 per share and has a dividend yield of 2.1%. Clorox pays an annual dividend of $4.88 per share and has a dividend yield of 2.9%. Colgate-Palmolive pays out 57.3% of its earnings in the form of a dividend. Clorox pays out 170.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Colgate-Palmolive has increased its dividend for 62 consecutive years and Clorox has increased its dividend for 47 consecutive years.

Summary

Colgate-Palmolive beats Clorox on 17 of the 20 factors compared between the two stocks.