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Clorox (CLX) Competitors

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$160.31 -0.16 (-0.10%)
As of 01/17/2025 03:59 PM Eastern
This is a fair market value price provided by Polygon.io. Learn more.

CLX vs. CL, KMB, CHD, WDFC, SPB, CENTA, ODC, PG, BTI, and MDLZ

Should you be buying Clorox stock or one of its competitors? The main competitors of Clorox include Colgate-Palmolive (CL), Kimberly-Clark (KMB), Church & Dwight (CHD), WD-40 (WDFC), Spectrum Brands (SPB), Central Garden & Pet (CENTA), Oil-Dri Co. of America (ODC), Procter & Gamble (PG), British American Tobacco (BTI), and Mondelez International (MDLZ).

Clorox vs.

Colgate-Palmolive (NYSE:CL) and Clorox (NYSE:CLX) are both large-cap consumer staples companies, but which is the superior stock? We will compare the two companies based on the strength of their earnings, institutional ownership, community ranking, dividends, media sentiment, risk, valuation, profitability and analyst recommendations.

Colgate-Palmolive has a net margin of 14.27% compared to Clorox's net margin of 4.78%. Colgate-Palmolive's return on equity of 405.81% beat Clorox's return on equity.

Company Net Margins Return on Equity Return on Assets
Colgate-Palmolive14.27% 405.81% 17.72%
Clorox 4.78%316.08%16.37%

Colgate-Palmolive received 195 more outperform votes than Clorox when rated by MarketBeat users. Likewise, 50.55% of users gave Colgate-Palmolive an outperform vote while only 39.13% of users gave Clorox an outperform vote.

CompanyUnderperformOutperform
Colgate-PalmoliveOutperform Votes
553
50.55%
Underperform Votes
541
49.45%
CloroxOutperform Votes
358
39.13%
Underperform Votes
557
60.87%

Colgate-Palmolive has higher revenue and earnings than Clorox. Colgate-Palmolive is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.

CompanyGross RevenuePrice/Sales RatioNet IncomeEarnings Per SharePrice/Earnings Ratio
Colgate-Palmolive$19.46B3.73$2.30B$3.4925.44
Clorox$7.47B2.66$280M$2.8755.86

80.4% of Colgate-Palmolive shares are owned by institutional investors. Comparatively, 78.5% of Clorox shares are owned by institutional investors. 0.4% of Colgate-Palmolive shares are owned by insiders. Comparatively, 0.6% of Clorox shares are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Colgate-Palmolive pays an annual dividend of $2.00 per share and has a dividend yield of 2.3%. Clorox pays an annual dividend of $4.88 per share and has a dividend yield of 3.0%. Colgate-Palmolive pays out 57.3% of its earnings in the form of a dividend. Clorox pays out 170.0% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Colgate-Palmolive has increased its dividend for 62 consecutive years and Clorox has increased its dividend for 47 consecutive years.

Colgate-Palmolive presently has a consensus price target of $101.11, suggesting a potential upside of 13.86%. Clorox has a consensus price target of $156.54, suggesting a potential downside of 2.35%. Given Colgate-Palmolive's stronger consensus rating and higher possible upside, research analysts clearly believe Colgate-Palmolive is more favorable than Clorox.

Company Sell Ratings Hold Ratings Buy Ratings Strong Buy Ratings Rating Score
Colgate-Palmolive
1 Sell rating(s)
9 Hold rating(s)
12 Buy rating(s)
0 Strong Buy rating(s)
2.50
Clorox
4 Sell rating(s)
9 Hold rating(s)
1 Buy rating(s)
0 Strong Buy rating(s)
1.79

In the previous week, Colgate-Palmolive had 27 more articles in the media than Clorox. MarketBeat recorded 47 mentions for Colgate-Palmolive and 20 mentions for Clorox. Colgate-Palmolive's average media sentiment score of 0.81 beat Clorox's score of 0.50 indicating that Colgate-Palmolive is being referred to more favorably in the media.

Company Very Positive Positive Neutral Negative Very Negative Overall Sentiment
Colgate-Palmolive
27 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
8 Negative mention(s)
1 Very Negative mention(s)
Positive
Clorox
8 Very Positive mention(s)
1 Positive mention(s)
6 Neutral mention(s)
3 Negative mention(s)
0 Very Negative mention(s)
Positive

Colgate-Palmolive has a beta of 0.44, indicating that its share price is 56% less volatile than the S&P 500. Comparatively, Clorox has a beta of 0.42, indicating that its share price is 58% less volatile than the S&P 500.

Summary

Colgate-Palmolive beats Clorox on 18 of the 21 factors compared between the two stocks.

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New MarketBeat Followers Over Time

This chart shows the number of new MarketBeat users adding {thisCompany.Symbol} and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
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Media Sentiment Over Time

This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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CLX vs. The Competition

MetricCloroxPolishes & sanitation goods IndustryStaples SectorNYSE Exchange
Market Cap$19.84B$19.84B$15.38B$19.94B
Dividend Yield3.04%3.04%2.91%3.71%
P/E Ratio55.8655.8621.4441.41
Price / Sales2.662.663.8416.25
Price / Cash19.4319.4316.8019.84
Price / Book40.3840.385.985.76
Net Income$280M$280M$600.74M$993.25M
7 Day Performance1.90%1.90%2.01%3.12%
1 Month Performance-2.51%-2.51%1.92%4.75%
1 Year Performance12.72%12.72%7.06%18.83%

Clorox Competitors List

CompanyMarketRankShare PriceAnalysts' Price Target1Y Price PerformanceMarket CapRevenueP/E RatioEmployee CountIndicator(s)
CLX
Clorox
4.1591 of 5 stars
$160.31
-0.1%
$156.54
-2.4%
+12.7%$19.84B$7.47B55.868,000Analyst Forecast
CL
Colgate-Palmolive
4.8776 of 5 stars
$87.14
+0.9%
$103.63
+18.9%
+10.5%$71.19B$20.11B24.9734,000Analyst Forecast
KMB
Kimberly-Clark
4.8846 of 5 stars
$125.24
+0.6%
$147.57
+17.8%
+3.7%$41.77B$20.10B16.2444,000Analyst Forecast
Short Interest ↑
CHD
Church & Dwight
4.5142 of 5 stars
$102.30
+0.9%
$110.00
+7.5%
+9.8%$25.06B$6.05B45.875,550Analyst Forecast
WDFC
WD-40
4.0982 of 5 stars
$225.26
-6.4%
$301.00
+33.6%
-12.2%$3.05B$590.56M44.08580Ex-Dividend
SPB
Spectrum Brands
4.0565 of 5 stars
$83.90
+0.4%
$102.13
+21.7%
+9.8%$2.35B$2.96B20.563,100
CENTA
Central Garden & Pet
3.5313 of 5 stars
$30.95
+3.7%
$41.33
+33.5%
-8.0%$2.03B$3.20B19.137,000
ODC
Oil-Dri Co. of America
2.9572 of 5 stars
$40.83
-0.9%
N/A+157.5%$595.91M$454.09M6.60870
PG
Procter & Gamble
4.8046 of 5 stars
$159.14
+0.4%
$179.75
+13.0%
+9.3%$374.78B$83.91B27.44106,000Upcoming Earnings
Dividend Announcement
Analyst Forecast
News Coverage
BTI
British American Tobacco
1.7371 of 5 stars
$35.20
-1.9%
$33.00
-6.3%
+23.2%$77.78B$26.18B7.3546,000
MDLZ
Mondelez International
4.8735 of 5 stars
$56.43
+0.3%
$77.64
+37.6%
-20.6%$75.46B$36.15B20.0191,000

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This page (NYSE:CLX) was last updated on 1/20/2025 by MarketBeat.com Staff
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