CLX vs. KMB, CHD, WDFC, SPB, CENTA, ODC, PG, CL, MNST, and KDP
Should you be buying Clorox stock or one of its competitors? The main competitors of Clorox include Kimberly-Clark (KMB), Church & Dwight (CHD), WD-40 (WDFC), Spectrum Brands (SPB), Central Garden & Pet (CENTA), Oil-Dri Co. of America (ODC), Procter & Gamble (PG), Colgate-Palmolive (CL), Monster Beverage (MNST), and Keurig Dr Pepper (KDP).
Clorox (NYSE:CLX) and Kimberly-Clark (NYSE:KMB) are both large-cap consumer staples companies, but which is the better business? We will compare the two companies based on the strength of their analyst recommendations, community ranking, institutional ownership, risk, media sentiment, profitability, valuation, dividends and earnings.
78.5% of Clorox shares are held by institutional investors. Comparatively, 76.3% of Kimberly-Clark shares are held by institutional investors. 0.5% of Clorox shares are held by insiders. Comparatively, 0.6% of Kimberly-Clark shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock will outperform the market over the long term.
Clorox presently has a consensus price target of $146.43, suggesting a potential upside of 12.70%. Kimberly-Clark has a consensus price target of $134.85, suggesting a potential upside of 2.83%. Given Clorox's higher probable upside, analysts plainly believe Clorox is more favorable than Kimberly-Clark.
Clorox has a beta of 0.44, suggesting that its share price is 56% less volatile than the S&P 500. Comparatively, Kimberly-Clark has a beta of 0.38, suggesting that its share price is 62% less volatile than the S&P 500.
In the previous week, Kimberly-Clark had 3 more articles in the media than Clorox. MarketBeat recorded 10 mentions for Kimberly-Clark and 7 mentions for Clorox. Kimberly-Clark's average media sentiment score of 0.93 beat Clorox's score of 0.66 indicating that Kimberly-Clark is being referred to more favorably in the news media.
Kimberly-Clark received 178 more outperform votes than Clorox when rated by MarketBeat users. Likewise, 49.86% of users gave Kimberly-Clark an outperform vote while only 40.02% of users gave Clorox an outperform vote.
Clorox pays an annual dividend of $4.80 per share and has a dividend yield of 3.7%. Kimberly-Clark pays an annual dividend of $4.88 per share and has a dividend yield of 3.7%. Clorox pays out 248.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kimberly-Clark pays out 89.7% of its earnings in the form of a dividend, suggesting it may not have sufficient earnings to cover its dividend payment in the future. Kimberly-Clark is clearly the better dividend stock, given its higher yield and lower payout ratio.
Kimberly-Clark has higher revenue and earnings than Clorox. Kimberly-Clark is trading at a lower price-to-earnings ratio than Clorox, indicating that it is currently the more affordable of the two stocks.
Kimberly-Clark has a net margin of 9.05% compared to Clorox's net margin of 3.33%. Clorox's return on equity of 302.49% beat Kimberly-Clark's return on equity.
Summary
Kimberly-Clark beats Clorox on 14 of the 20 factors compared between the two stocks.
This chart shows the number of new MarketBeat users adding CLX and its top 5 competitors to their watchlist. Each company is represented with a line over a 90 day period.
This chart shows the average media sentiment of NYSE and its competitors over the past 90 days as caculated by MarketBeat. The averaged score is equivalent to the following: Very Negative Sentiment <= -1.5, Negative Sentiment > -1.5 and <= -0.5, Neutral Sentiment > -0.5 and < 0.5, Positive Sentiment >= 0.5 and < 1.5, and Very Positive Sentiment >= 1.5.
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